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Over the years , Johnson Outdoors has turned to
Dunkin-Lewis to help expand distribution among sporting goods
retailers of many well-known consumers brands, including Eureka(R)
tents and Humminbird(R) fishfinders.com

Visit Johnson Outdoors online at http://www.

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JohnsonOutdoors.

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ABOUT JOHNSON OUTDOORS INC.

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"It is too soon to unveil our plans, but suffice it to say that
innovation, passion and excellence in everything we do is our roadmap
to winning.
(Nasdaq: JOUT), a global company engaged in the design, manufacture and
marketing of branded outdoor recreation products, will release financial
results for the first quarter of 2005 on Tuesday, February 8, 2005 before the
New York Stock Exchange trading day begins.

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The move
comes at the right time as Johnson Outdoors prepare to unveil 2006
sales and marketing plans that will showcase some exciting new ways
for promoting the Company's Paddlesports line-up.

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(Nasdaq:JOUT)

Johnson Outdoors is a leading global outdoor recreation company
that turns ideas into adventure with innovative, top-quality products.

Johnson Outdoors to Release First Quarter 2005 Results on February 8 2005

The Company will host a conference
call and audio web cast shortly afterwards at 9:00 a.

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m.

ABOUT JOHNSON OUTDOORS INC.

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RACINE, Wisc. A replay will be available on Johnson Outdoors'
home page, or by dialing (800) 642 -1687 or (706) 645-9291 and providing
confirmation code 3685597. The replay will be available through February 15,
2005 by phone and for 30 days on the Internet.

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JohnsonOutdoors.

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The announcement is expected to receive a positive reaction from
the approximately 300 dealers affected by the announcement who should
see more personalized and faster service due to Dunkin-Lewis' decision
to nearly double the number of sales reps in the territory. The company has 24 locations around the world, employs
1 ,500 people and reported annual sales of $355 million in 2004.

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----Johnson Outdoors Inc. That means creating the best products at the best value,
and engaging with the best partners in the marketplace - partners like
Dunkin-Lewis with a proven track record for growing sales and profits
for the retailer," said Mark Leopold, Group Vice President -
Watercraft, Johnson Outdoors.

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Johnson Outdoors' familiar
brands include, among others: Old Town(R) canoes and kayaks; Ocean
Kayak(TM), Necky(R)kayaks; Minn Kota(R) motors; Humminbird(R)
fishfinders; Scubapro(R) and UWATEC(R) dive equipment; and, Eureka !
(R) tents.

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As a result, Dunkin-Lewis will now represent Old Town(R),
Ocean Kayak (TM), Necky(R), Carlisle(R) and Extrasport(R) brands across
18 states throughout the South and parts of the Midwest.
The Johnson Outdoors / Dunkin-Lewis partnership began 35 years ago
when the Company first tapped the premier rep agency for its Minn
Kota(R) trolling motor brand, which is now the world 's number one
selling fishing motor.
The company designs, manufactures and markets a portfolio of winning,
consumer-preferred brands across four categories: Watercraft, Marine
Electronics, Diving and Outdoor Equipment.com.

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(Nasdaq:JOUT) today announced Dunkin-Lewis has been named sales rep
agency of record in the South for the Company's premier paddlesports
products.
Johnson Outdoors is a leading global outdoor recreation company that turns
ideas into adventure with innovative , top-quality products.

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Business Editors

RACINE, Wis.

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Johnson Outdoors Taps Dunkin-Lewis for Expanded Paddlesports Role; Premier Rec Brands with Premier Rep Agency Throughout the South

Central Time to
discuss the financial results and provide a Company update.
A live listen -only web cast of the conference call may be accessed at
Johnson Outdoors' home page.

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Visit Johnson Outdoors online at www.

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, Johnson Outdoors Inc. Johnson Outdoors' familiar brands include, among others:
Old Town(R) canoes and kayaks; Ocean Kayak(tm) and Necky(R) kayaks; Minn
Kota(R ) motors; Humminbird(R) fishfinders; SCUBAPRO(R) and SnorkelPro;
UWATEC(R) dive equipment; and, Eureka !(R) tents.

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The company
designs, manufactures and markets a portfolio of winning, consumer-preferred
brands across four categories: Watercraft, Marine Electronics, Diving and
Outdoor Equipment.

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- - kjjkjk

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