ISS is widely recognized as the leading independent proxy advisory firm in
the nation.

In recommending that Johnson Outdoors shareholders vote in favor of the
proposed transaction, ISS stated in its March 2, 2005 report:
"Based on our review of the terms of the transaction . under which JO Acquisition Corp.
In its report issued today, ISS also recommended that shareholders vote to
approve the proposal that would give Johnson Outdoors the authority to adjourn
the special meeting of shareholders if there are not sufficient votes to
approve the transaction and related items.

Visit Johnson Outdoors online at http://www.

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.

ABOUT JOHNSON OUTDOORS INC.

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They welcome both expert and novice members because sharing new experiences adds to the thrill.

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Under the terms of the all-cash offer of $20.

PRESS RELEASE Hertz Los Cabos Mexico Adds Jeep Liberty to Fleet

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10 per share in cash.

Outdoor Adventure Clubs are local volunteer based organizations which offer a rich variety of outdoor activities, generally at low cost.

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10 per share, which
represents a 21.

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The Hertz Rent A Car facility located in the
popular vacation destination of Los Cabos, Mexico, has added the Jeep
Liberty to its fleet.

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."

Located at the southern tip of Baja California, where the desert meets the
sea, Los Cabos, Mexico is a fast-growing vacation destination that
comprises two towns -- San Jose del Cabo and Cabo San Lucas.

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, JOHNSON OUTDOORS INC.
(Nasdaq: JOUT) today announced that Institutional Shareholder Services (ISS),
the nation's leading independent proxy advisory firm, has recommended that
Johnson Outdoors shareholders vote FOR Johnson Outdoors' proposed merger with
JO Acquisition Corp.
As the Company noted in its definitive proxy statement that it recently mailed
to its shareholders, the Board of Directors urges all shareholders who have
not already done so to vote FOR the merger by mailing in their proxy cards
TODAY.
Johnson Outdoors is a leading global outdoor recreation company that turns
ideas into adventure with innovative, top-quality products .

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The Company
designs, manufactures and markets a portfolio of winning, consumer-preferred
brands across four categories: Watercraft, Marine Electronics, Diving and
Outdoor Equipment.com .

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at the Company's special shareholder meeting on March 22,
2005.

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Its recommendations are relied upon by hundreds of major
institutional investment firms, mutual funds, and other fiduciaries throughout
the country.

The five-door, five-passenger Sport SUV comes equipped with four-wheel
drive , rack-and-pinion steering, a CD player, and a split-folding rear seat
that can be used to transport anything from golf clubs to fishing
equipment. "Whether you're golfing, fishing, snorkeling, or
sightseeing in Los Cabos, the Liberty is a great vehicle to rent because
it's got great room, it's fun, convenient and reliable. Los Cabos is
internationally known for its championship golf and other outdoor
activities , including game fishing, surfing, scuba diving and snorkeling.

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2% premium to the average closing price of Johnson Outdoors
Class A common stock for the 30 days prior to the Buy-Out Group's initial
$18. The Liberty joins the Jeep Wrangler, already a staple of Hertz
Los Cabos' diverse fleet of cars and SUVs.

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ISS Recommends That Johnson Outdoors Shareholders Vote in Favor of Proposed Merger with JO Acquisition Corp.

Hertz operates from approximately 7400 locations in more than 150
countries .

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hertz.

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RACINE, Wis. in particular the
premium paid to current shareholders and the procedural safeguards taken in
negotiating the terms, we believe that the merger agreement warrants
shareholder support.7% premium to the 52-week average closing price prior to
the February 20, 2004 announcement of the offer, Johnson Outdoors'
unaffiliated shareholders will receive guaranteed value for their investment. Johnson Outdoors' familiar brands include, among others:
Old Town(R) canoes and kayaks; Ocean Kayak(TM) and Necky(R) kayaks; Minn
Kota(R) motors; Humminbird(R) fishfinders; SCUBAPRO(R) and SnorkelPro;
UWATEC(R) dive equipment; and Eureka!(R) tents.

Visitors also flock to the 20 beaches that span "the Corridor," the twenty
mile, four-lane highway that connects Los Cabos' two towns.

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Accordingly, Johnson Outdoors urges shareholders,
whether or not they plan to attend the special meeting in person, to sign,
date and return the Company's proxy card or to follow the instructions
supplied on the proxy card for voting by telephone or via the Internet as soon
as possible.

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will acquire all of Johnson Outdoors'
outstanding shares for $20.

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JohnsonOutdoors. In addition to
the resorts, restaurants and spas that line the Corridor, Los Cabos boasts
a diverse landscape of deserts and mountains that provide a variety of
sightseeing opportunities.

These clubs often represent a grand vision of their founders who feel that outdoor activities contribute to their individual and even spiritual development.

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The transaction, if
approved, is expected to be completed shortly after the March 22, 2005
shareholder vote.

Approval of the merger agreement requires, among other required votes, the
affirmative vote of 66 2/3% of the votes entitled to be cast at the special
meeting by shareholders other than members of the Buy-Out Group and their
affiliates or associates.

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00 offer and a 53.

* Permission to use quotation neither sought nor obtained.

For more information or to make reservations, customers can contact their
local travel agent, call Hertz toll-free at 1-800-654-3001 or visit the
company on the web at www.

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"*

As previously announced on October 29, 2004, the board of directors of
Johnson Outdoors approved a definitive merger agreement with JO Acquisition
Corp. Johnson Outdoors shareholders who have questions or need
assistance voting their shares may call Innisfree M+A toll free at
(877) 825-8964 or collect at (212) 750-5833.

"The Jeep Liberty is known for its performance and capability, and we're
excited that it's a part of our fleet," says Armando Tapia, General
Director , Hertz Naver, Mexico, the company that operates the Hertz Rent A
Car facility in Los Cabos.