Safety Tips Offered for Beginners

KNOXVILLE, Tenn. (REI) has
recently implemented Coremetrics to track and analyze online customer and
visitor behavior for the http://www.

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* Always, always wear personal floatation devices (lifejackets) on
whitewater rivers. Any other marks used in
this document are trademarks or registered trademarks of the manufacturers or
marketers of the products with which the marks are associated.

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com .
"By offering a Web analytics solution designed specifically for the retail
market, we've been able to establish ourselves as the clear choice for top
online retailers," said Joe Davis, president and CEO of Coremetrics. "REI is
the leading outdoor retailer, and we are pleased they've chosen Coremetrics to
provide the in -depth customer knowledge and analysis required to optimize
online business performance.

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"We 've seen an upsurge in business this season, especially in the western
states where rivers are brimming with water," said David Brown, Executive
Director of America Outdoors, the nation's leading association of outfitters
and guides."
Coremetrics has established a clear leadership position in the retail
market by offering the industry's only hosted Web analytics solution
specifically designed to meet the unique marketing, merchandising and site
design needs of online retailers.5 million members for a lifetime of outdoor
adventures.

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Even some Class II streams may be enjoyed more fully if
they are guided since all the equipment and instruction come with the
trip price. Coremetrics services over 350 unique brands online, including Bank
of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather
Channel, Victoria's Secret, and Williams-Sonoma.

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Using detailed Web site analysis from Coremetrics, we can create an
optimal online shopping experience because we understand how our customers
interact with our Web site.

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REI is
a leading outdoor retail cooperative dedicated to inspiring, educating and
outfitting its members for a lifetime of outdoor adventures. "We know our customers shop in all channels, so it's
very important to understand how they interact with REI both online and
offline. Coremetrics is privately held
with funding from Accel Partners and Highland Capital Partners, and is
headquartered in San Mateo, California with offices in Austin, Texas and
Portland, Oregon.coremetrics.

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"
Brown offered some tips on choosing an experience for a weekend get-away
or vacation. - eTail 2005, Coremetrics, a
leading provider of hosted Web analytics, marketing and merchandising
solutions, today announced that Recreational Equipment, Inc."

About REI
REI is an outdoor retail cooperative dedicated to inspiring, educating and
outfitting its more than 2.
Coremetrics has strongly supported online privacy since its inception.

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America Outdoors is the nation's leading professional association of
outfitters with members providing a wide range of outdoor recreation services
in 43 states and 50 foreign countries.

REI Implements Hosted Web Analytics from Coremetrics

Founded in 1938 by a group of Pacific Northwest mountaineers
seeking quality equipment, REI operates retail stores nationwide, REI.com and
REI Adventures, an active travel company.

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Coremetrics will provide REI with a deep
understanding of site visitor behavior, allowing them to enhance Web site
navigation, effectively merchandise thousands of products online, and increase
customer satisfaction while raising the value of the online channel.com
or call 877-721-CORE.

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While anyone may shop at REI, cooperative members pay a one-time $15 fee
and receive a share in the company's profits through an annual purchases. As
an active supporter of the communities in which it does business, REI is
committed to promoting environmental stewardship and increasing access to
outdoor recreation through education, volunteerism, gear donations and
financial contributions.

About Coremetrics
Coremetrics is a leading provider of hosted Web analytics , marketing and
merchandising solutions.com/privacy.

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Whitewater Rafting Season Booming as Waters and Temperatures Rise

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* For safety's sake beginners should not attempt to navigate whitewater
rivers on their own.adventurevaction.

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* Guided trips are best for groups and families who have never been on a
trip and who are considering running rivers with rapids rated Class III
or better.coremetrics. To
learn more, visit http://www.

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REI offers products from all of the
top brands for camping, climbing, cycling, hiking, outdoor fitness , paddling,
snow sports and travel, including its own line of award-winning gear and
apparel. The company's flagship product, Coremetrics 2005, is
the industry's only Web analytics platform that captures and stores all
customer and visitor clickstream activity to build LIVE (Lifetime Individual
Visitor Experience) Profiles that serve as the foundation for all successful
e-business initiatives .

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Coremetrics is the trademark of Coremetrics, Inc.

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This is standard procedure for professionally
guided trips and should also be practiced by those paddling on their
own.rei-outlet .com Web sites.

This is where sites that cover all aspects of outdoor recreation are listed.

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com and click on Free Travel Directory.

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To get your copy call 865-558-3597, or
visit http://www.

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While a guide may make it look easy, special
professional equipment and a significant amount of training is required
to navigate most whitewater rivers.
* Tips on selecting a trip or an outfitter to meet a family or group's
expectation can be found at http://www.
A free, four-color directory of active travel vacations is also available
from America Outdoors.
"REI is dedicated to providing a unique and rewarding shopping experience
both online and in our stores," said Joan Broughton, vice president of multi-
channel programs at REI.

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Using the professional services of a licensed
outfitter or one who is a member of a professional organization like
America Outdoors is the recommended way to enjoy whitewater for
inexperienced paddlers .

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To learn more about Coremetrics, visit http://www.

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"The season got off to a slow start in much of the east due to a
cool spring, but with temperatures rising outfitters are seeing a spike in
their reservations. With Coremetrics 2005, online marketers, IT managers,
and e-commerce executives are able to attract and convert high value visitors,
increase customer lifetime value, and create a multi-channel view of customer
behavior.

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, Great water conditions and
rising temperatures are leading many Americans back to whitewater rafting
holidays in 2005.Detailed Web Site Analysis from Coremetrics Allows Leading Outdoor Retailer to
Improve The Shopping Experience

PALM DESERT, Calif.

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