Since the
program's inception in 2000, more than 40,000 people have learned to ride a
motorcycle, and 42 percent of the students are women.

stephanie sportbike

"
The survey confirms that both rider groups have much in common ,
too.

Rick Stern, motorcycle product manager, Progressive, is available
for interview.

"Even though I've only
put 1,000 miles on my new bike, I've already met the most incredible female
riders from all walks of life.

helmets sportbikes

Eighteen (18) percent of all riders call in sick to work at
least once a year to go riding.

Women prefer to ride with their significant other (58
percent), while men choose to ride with their friends (63
percent).

"Getting my Low Rider was truly a life-changing experience for me," said
Eileen Lopez of New York City.com/EX/KNO/WOME/en/women.
P.

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"At Progressive, many of us involved in our motorcycle business
are riders, too, and this survey was a fun, tongue-in-cheek way of
getting to know more about our fellow bikers," says Rick Stern, a
rider for more than 15 years and one of Progressive's motorcycle
product managers. And though sport bikes are commonly known as "crotch-rockets" or
"road-rippers ," only six percent of those who ride them say they do so
for "speed" while fewer than one percent of Harley riders say the
same.
Additional survey results include:

An overwhelming majority of riders (88 percent) donate time or
money to charities.

towanda biker

S. More and more women are seeking the sense of
freedom, independence and adventure that motorcycling invokes and are
finding that donning a leather jacket and saddling up not only changes the
way they look, it changes the way they feel about themselves.

ride cruisers

Harley riders are
also more likely to have body art such as tattoos and piercings (52
percent versus 40 percent). motorcycle owners, according to the Motorcycle Industry Council.

Plus, the strong
relationships I've developed with my fellow riders have really enriched my
life ."

Linda Weeden, a new rider from Albuquerque agrees.

cruisers sidecar

The survey finds
interesting differences - and similarities - between Harley-Davidson
riders and those who ride sport bikes.. Two-thirds of Harley riders (67 percent)
and one-third of those who ride sport bikes (33 percent)
participate in at least one charity ride each year. or
"VNF Master Locater" page.

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Both groups listed the same top excuses for justifying a quick
ride: running errands, testing the engine and visiting friends. Now riding is one of my greatest and most sacred
pleasures. To locate this story on your Pathfire DMG News system: On
the left side of the DMG main page, click on either the AKA MEDIA INC.

towanda motorcycling

com through the Progressive Direct(SM) brand.com. But,
women also see motorcycles as a perfect opportunity to counterbalance
constraining traditional gender roles. and Video News Feeds , Master VNF
Locater pages. Locate AKAM0413/Slug: "Women & Motorcycle
Trends"

Harley-Davidson Motor Company
3700 W. Juneau Ave.

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literally.
Progressive's survey also finds that ninety-five (95) percent of
all riders acknowledge their fellow bikers while riding. For more information, go to driveinsurance.

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Adding custom parts that enhance the look of their bikes was
the number one choice for Harley riders (73 percent), while
adding performance equipment was the top choice for those who
ride sport bikes (44 percent).com

As more women take control of the open road, they are beginning to have
more influence on the motorcycle industry. Like many women riders
today, Bales stated that her Harley-Davidson experience was one of her most
significant of her life. Harley-Davidson Motor Company
produces heavyweight street, custom and touring motorcycles and offers a
complete line of motorcycle parts, accessories, apparel and general
merchandise. provides wholesale and retail financing and
insurance programs to Harley-Davidson /Buell dealers and customers.

continents hardly

. The
Drive Group of Progressive Insurance Companies offers insurance
through more than 30,000 independent insurance agencies that market
their products and services through the Drive Insurance from
Progressive(SM) brand.

"

Concannon is not alone ."

Although, the number of women riders has been on the rise for the last
decade, women have been riding motorcycles since the very early days of the
sport.

Harley-Davidson, Inc.

stephanie biker

You Are What You Ride: Progressive Survey Finds Differences Between Harley and Sport Bike Riders Go Beyond Bike Type

Sixty-nine (69) percent of all riders daydream at work each
day about riding their bike. The products and services of the
Progressive Direct Group of Insurance Companies are marketed directly
to consumers by phone at 1-800-PROGRESSIVE and online at
progressivedirect.com .asp.

sportbike dirt

More information can be found at progressive. "While I enjoyed riding
on the back seat of my husband's motorcycle for years, the sense of freedom
and control I've had riding my own
Harley -Davidson Softail alongside my husband is almost indescribable.

"I have to admit, I was a little intimidated before I took the class," said
Weeden.

koman spanning

Waving is the
preferred method of acknowledgement (37 percent), although Harley
riders are nearly twice as likely to acknowledge other riders by
pointing two fingers down (29 percent versus 16 percent).

PRESS RELEASE / CORRECTION - Harley-Davidson

In the news release, "Women Expand Personal
Boundaries On the Open Road," issued Monday, May 23rd , by Harley-Davidson
(NYSE: HDI), we are advised by the company that the fifth paragraph should
read "As more women take control of the open road, they are beginning to
have more influence on the motorcycle industry," and the first sentence of
the fifth paragraph should read "The recent trend of increasing female
riders confirms what we knew all along," Complete corrected text follows.

http://www.

"The recent trend of increasing female riders confirms what we knew all
along," said Kathleen Lawler, vice president of communications at
Harley-Davidson Motor Company (NYSE: HDI). is the parent company for the group of companies
doing business as Harley-Davidson Motor Company, Buell Motorcycle Company
and Harley-Davidson Financial Services. Buell Motorcycle Company produces sport motorcycles in
addition to motorcycle parts, accessories and apparel.

stephanie cruisers

For example, both say "freedom" is the number one reason they
ride. In fact, the number of women
participating in the sport of motorcycling is on the rise, representing one
in 12 U.

"Putting on my leather jacket and settling into the front seat doesn't give
me just a style makeover , it gives me confidence and a sense of control
like nothing else I have ever known," said Wendy Cedeno of Chicago.

motorcycles vtwin

"Learning to master and control the motorcycle made me feel that I could do
anything ," said Gail Concannon, of New York City.

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Women Expand Personal Boundaries On the Open Road

Increasing Number of Females Prefer a Motorcycle's Front Seat

MILWAUKEE, WI Attracted by the freedom of the open road
and camaraderie of fellow riders, many women are now confidently choosing
the front seat of their very own motorcycle.harley-davidson."

Helping fuel the growth of the sport among women is the
Harley-Davidson Rider's Edge program, which teaches basic riding skills at
select Harley-Davidson dealerships across the country. One of the most famous was Vivian Bales who in the summer of 1929,
traveled for 78 days, covering nearly 5,000 miles on her 45 Twin D model
Harley-Davidson.

helmets cindy

The survey finds Harley
riders are three times more likely than those who ride sport bikes to
own clothing or artwork that displays the brand of motorcycle they
ride (93 percent versus 30 percent, respectively).

The Progressive Group of Insurance Companies, in business since
1937, ranks third in the nation for auto insurance based on premiums
written and provides drivers with competitive rates and 24/7,
in-person and online service.

Following her famous ride, Bales continued to ride motorcycles and
performed stunts at races around Tallahassee, Fla. Box 653
Milwaukee WI 53201

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Business Editors

MAYFIELD VILLAGE, Ohio----

Both Dig Body Art But Harley Riders More Likely to Wear What They
Ride, Says America 's Top Motorcycle Insurer

What can you tell about a person by the kind of motorcycle they
ride? Plenty, according to a recent countrywide online survey
conducted by The Progressive Group of Insurance Companies, the number
one seller of motorcycle insurance in the U. Purchases of new
Harley-Davidson motorcycles by women grew from only 600 in 1985, to nearly
30,000 last year, accounting for nearly 10 percent of new motorcycle sales
for the Motor Company. Although we come from different
backgrounds , our love for riding and passion for adventure have made us
really close, like family. Harley-Davidson
Financial Services, Inc.

Note to TV Producers: AVAILABLE ON PATHFIRE -- Beginning May 23, 2005

Story Number AKAM0413 in AKA MEDIA INC.

helmets motorcycles

The Common Shares of the Progressive Corporation , the Mayfield
Village, Ohio-based holding company, are publicly traded at NYSE:PGR. "As I pull out of the driveway on my
Harley, I leave my worries and stresses behind.harley-davidson.

traveled motocross

For example , everyone knows that Harley riders wear their passion
for biking on their sleeve.
The survey also finds that Harley riders are more likely than
those who ride sport bikes to plan rides around where they'll eat (32
percent versus 23 percent). Sport bike riders are three times more
likely to eat at fast-food restaurants (18 percent versus six
percent), while riders of Harleys are nearly four times more likely to
pick restaurants with the nicest looking waiters/waitresses (11
percent versus three percent). "Motorcycle insurance is a very specialized product,
and you never know what bit of information may lead to the next
insurance innovation.S.

motocross ride

Harley
riders are six times more likely to only acknowledge those riding the
same style bike (18 percent versus three percent). "But, learning to master the motorcycle and feeling the wind in my
face changed that. In each town she rode through , Bales met with local
dignitaries and
Harley-Davidson dealers -- she even had the opportunity to meet President
Herbert Hoover.

sportbikes hardly

"Women enjoy the freedom and
solitude of the open road just as much as their male counterparts.

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Additional survey results and breakdowns available upon request ."

While women in the saddle of a
Harley-Davidson is not a new phenomenon, the company is experiencing an
exponential growth of female owners today.

For more information about women in the sport of motorcycling, visit
www.O.