Billy Lane and Biker Build-off
Champion Matt Hotch .m. MV Agusta - North American Debut of the 2006 Brutale 910R
and 2006 SENNA-1000. (electronic
injection 250cc GRANTURISMO SPORT), the fastest and most
technologically advanced Vespa in history.org) urged riders and motorists to take steps
toward reducing motorcycle accidents and fatalities through motorist
awareness, removing alcohol from the riding environment , taking an
approved rider training course, and wearing proper protective gear
when riding. An updated
in-depth crash investigation study is the only way to identify current
crash causation factors.
MSF educational materials and training emphasize that every rider
and passenger should wear a full complement of protective gear which
includes: over-the-ankle footwear, long pants, a long-sleeved jacket,
full-fingered motorcycle gloves, and a helmet manufactured to meet DOT
(U .


MSF Mission Statement

To make motorcycling safer and more enjoyable by ensuring access
to lifelong quality education and training for current and prospective
riders, and by advocating a safer riding environment.

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or on the East Coast.m., Matthew Stutzman
will present the models and will be on hand for interviews.m.m.e."
To reach motorists, MSF recently developed and distributed a new
motorist awareness public service announcement that has, to date,
aired 743 times and has been viewed by more than 11 million people
nationwide.
4. Ride Straight.

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MSF continues to implore
motorcyclists to separate the activities of drinking and riding and
offers training and education activities to create safety awareness.
Since its inception in 1973, MSF has supported state, military and
independent programs in training approximately three million
motorcyclists to ride safely.

MSF Key Recommendations

Observations from the National Center for Statistics and Analysis
(NCSA) point to key issues of safety concern for motorcyclists:
alcohol, rider skill , licensing, protective gear, and other roadway
users.org

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11:40 a.
34th Street, New York, NY 10001

RSVP: Michelle Gray at Spin Communications, michelle@spinpr . Working
together, we can make a difference in reducing crashes and make
motorists more aware of motorcycles on the road. Wear protective gear.msf-usa.

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Ducati North America CEO Michael Lock
available for interviews. Javits Convention Center , 655 W.
The MSF Riding Straight Module , featuring the Innocorp Ltd. In the event
of a crash, protective gear will help prevent or reduce injuries.

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Debut of the BMW K 1200
GT, R 1200 GS Adventure, and R 1200 S. Representatives from
BMW of North America will be on hand.

Business Editors/Automotive Writers

IRVINE, Calif.

Alcohol

According to the current NHTSA report, 34 percent of motorcyclists
in all types of crashes were under the influence of alcohol. The number of students trained has grown
steadily including an estimated increase of almost 10 percent in 2004
versus 2003.S.

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m. The Experienced RiderCourse (ERC) Suite
is a set of three distinct MSF RiderCourses that are taught by
MSF-certified RiderCoaches and designed for motorcyclists who possess
basic skills.

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m. Media, VIPs and industry guests will
enjoy a continental breakfast while overlooking the show
floor .

11 a.m.

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- noon

9 a. Ducati - East Coast Unveiling of the all-new Monster S4Rs -
the legendary Testastretta engine now powers the leading street
fighter Motorcycle S4Rs. In addition,
MSF recently launched its new ScooterSchool 1 RiderCourse for
entry-level riders in this popular market segment.

Protective Gear

Most activities have their own suitable protective gear and
equipment, and motorcycling is no exception.

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Bimota -- U. CEO
Bimota North America Jean Marc Rousseau available for
interviews.S.

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Meet legendary custom bike
builders Billy Lane and Matt Hotch and see industry
executives unveil several new bikes never seen before in
the U. Be a lifelong learner. The MSF works with the federal
government, state agencies, the military, and others to offer training
for all skill levels so riders can enjoy a lifetime of safe,
responsible motorcycling.

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For the first time
ever, see the award winning Bimota DB5, the fully street
legal USA version , at the Moto-Euro Magazine display. MV Agusta G. Piaggio USA Showcases the new Vespa GTS 250 i.

Motorcycle Safety Foundation Comments on National Highway Traffic Safety Administration Motor Vehicle Traffic Crash Fatalities and Injuries - 2004 Projections

Get trained and licensed.

About MSF

Since 1973, the Motorcycle Safety Foundation(R) (MSF) has set
internationally recognized standards that promote the safety of
motorcyclists with rider education courses, operator licensing tests,
and public information programs.

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10:40 a.
MSF President Tim Buche said, "One fatality is one too many and we
urge all roadway users to expect to see motorcyclists on the road and
respect their right to be there. Such an analysis could enable further significant gains in
motorcycle safety by providing a better understanding of which safety
countermeasures have been effective and what new countermeasures may
be necessary to reduce future crashes and injuries. A new standalone
classroom training module, Seasoned Rider, due to be released in late
summer of 2005, addresses the special needs of mature and re-entry
riders and includes an all-new classroom training video.
5. Ride within your limits.

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WHERE: Cycle World International Motorcycle Show Presented by Toyota
Trucks - New York Jacob K. Protective gear has two
basic purposes: comfort and protection from the elements.446.

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See his K 1200 R Power Cup race bike
at the show.

12 p . The BRC introduced research-based, adult
learning principles into rider education that have revolutionized the
connection between RiderCoaches(SM) and students and have greatly
improved the learning process .

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BOSS Motorcycle Stunt Show takes place and the show opens
to the public.com or
415/380-8390 or 415/608-5465. The focus of this special designation is on highway
and traffic safety issues concerning motorcyclists, providing
motorists an opportunity to become familiar with the motorcyclist's
view of the highway, and raising roadway users' awareness of
motorcyclists on the road.
In addition, MSF asks states to evaluate their driver education
curriculum to ensure that defensive driving as well as awareness of
motorcycles and other vulnerable roadway users is adequately
addressed.

Education and Training

The MSF calls upon all riders, and prospective riders, to seek
training and to recognize that there is always value in skill
improvement to make their motorcycling experience safer and more
enjoyable.
The MSF's Basic RiderCourse(SM) (BRC) was first implemented in
March of 2001 and has now been adopted by 47 states and all branches
of the Armed Services. Department of Transportation) standards. These issues are the basis for MSF's long -standing safety
recommendations to motorcyclists, which are:

1.

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Powered by NewsWire One

To view entire electronic release go
to:http://www."
Buche added, "The motorcycle-related injuries and fatalities
cannot be attributed to one clear cause.

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S. Advanstar will announce the new Big Twin Customs Invitational,
a celebration of design excellence, set to debut December
1-3, 2006.m. Victory -- East Coast Unveiling of the Vision 800 Concept Bike:
This concept bike pushes the envelope of American Motorcycle
design and function . Also meet privateer
racer Nate Kern, with nine class championships and two overall
championships from 2005.newswire1.net/NW2006/C_MOT_CA/MOT3001744/

MSF supports the call for
funding of a comprehensive government motorcycle crash causation
study."

Motorist Awareness

Every year, the month of May is set aside as Motorcycle Safety
Awareness Month.

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WHAT: Please join us for a media sneak preview of the 2006 Cycle
World International Motorcycle Show in New York prior to
the show opening to the public.-- --In response to
the National Highway Traffic Safety Administration early estimates of
motor vehicle crashes released today ("Motor Vehicle Traffic Crash
Fatalities and Injuries - 2004 Projections" ), the Motorcycle Safety
Foundation (www.

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9:40 a.S. Debut of the DB5 Mile. The Brutale 910R Naked Superbike will
no doubt be the streetfighter to end all arguments, and
the SENNA-1000 will serve as the ultimate tribute to the F1
Racing Legend, Ayrton Senna. Talk to Victory experts.

11:20 a. BMW Motorcycles USA - Eastern U.
"Drivers, not motorcyclists, cause more than two-thirds of
car-motorcycle crashes," Buche said. Later this year , MSF will release an updated version of its
Common Road video, which schools can use to reinforce their traffic
safety message.

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Piaggio USA
executives available for interviews.

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WHEN: Friday, January 20, 2006, 9 a. "Breakfast with the Builders - Billy Lane and Matt
Hotch" - Meet and talk with some of the motorcycle industries
most legendary builders - Discovery Channel's Star Builder
and Founder of Choppers Inc.

10:20 a.m.msf-usa. "The driver either does not see
the motorcyclist, or sees them too late to avoid a crash .
New training aids released in April 2005 include three videos:
Controls, Ready to Ride, and Under the Influence.
2. The MSF is a not-for-profit organization
sponsored by BMW, Ducati, Harley-Davidson , Honda, Kawasaki, KTM,
Piaggio/Vespa, Suzuki, Victory and Yamaha. For RiderCourse(SM)
locations , call 800.

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From Seattle to New York,
the Cycle World International Motorcycle Shows presented
by Toyota Trucks has provided attendees across the country
with an up close look at hundreds of the latest model
street bikes, dirt bikes, cruisers, ATVs, new bike concepts
and more.m.

10 a. More courses will also aid the
nation's rider training programs in meeting the challenge of
fulfilling the unmet demand of motorcyclists who are seeking knowledge
and skills training. There were an estimated 300,000 RiderCourse participants
in 2003.
3.

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PRESS RELEASE Please Join Us for a Sneak Preview of the Cycle World International Motorcycle Show(R) Presented by Toyota Trucks in NY

M. In
addition, prior data from NHTSA ("Motorcycle Riders in Fatal Crashes"
- June 2004) show that alcohol is still a factor in over half of all
single -vehicle motorcycle crashes. Fatal
Vision(R) Simulator Goggles, is an educational package for use by
MSF-certified RiderCoaches, motorcycle clubs and other groups to
encourage participants and peers to separate the activities of
drinking and riding.
MSF plans to continue to develop and release new training
opportunities for motorcyclists as part of its expanding Rider
Education and Training System(SM).9227 or visit www.

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- - kjjkjk

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