I
am convinced that this increases my conversion sales rate.

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The new EagleRider franchise is owned and operated by Joe Savoian. provides wholesale and retail financing and
insurance programs to Harley-Davidson dealers and customers.

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EagleRider is the world's largest motorcycle tourism company specializing
in rentals of Motorcycles, ATVs, Dirt Bikes, Scooters, Snowmobiles, and
Watercraft.

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In addition to motorcycle sales and service, the dealer will offer rider
training, organized rides and events . According to the Company, the leisure-oriented market
for premium, heavyweight motorcycles is just beginning to emerge in China,
with market development limited by ownership and riding restrictions in most
large cities and on highways, and by limited but growing disposable income.

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Customers will get a real understanding and appreciation of the Harley-
Davidson lifestyle."
Beijing Harley-Davidson will have an initial staff of 14. The dealership is headed by FHL founder, owner and
Executive Director Wan Jidong.

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PRESS RELEASE EagleRider Now Offers Yamaha Rentals and Tours in Quincy CA

The new franchise will offer current model Yamaha motorcycles, as well as
ATVs, dirt bikes, Jet Skis and snowmobiles. Just wait until we will offer our one, three, and five day
tours on snowmobiles ATV's and bikes, people will just go crazy," said Joe
Savoian, owner of Quincy. The dealership
is located on the Fourth Ring Road, just outside the downtown area in
northeast Beijing.

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"Harley-Davidson is excited to embark on the journey of selling our
motorcycles in China and we are proud to be in Beijing," said David Foley,
Harley-Davidson's Managing Director in China. Moreover, he and his management team are motorcycle enthusiasts
who share a passion for riding and who understand the market.

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Dealership Officially Opens in April in Beijing

MILWAUKEE, Harley-Davidson (NYSE: HDI)
today announced the next step in its market entry into mainland China, with
the appointment of Beijing Feng Huo Lun (FHL) as the first authorized Harley -
Davidson dealer there. is the parent company for the group of companies
doing business as Harley -Davidson Motor Company, Buell Motorcycle Company and
Harley-Davidson Financial Services, Inc.

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EagleRider provides Harley Davidson and other brand motorcycle
and hotel packages for all major motorcycle rallies throughout the world.

About EagleRider Quincy:

This Yamaha dealer in the middle of the California mountains, lies between
Sacarmento and Reno and offers the perfect location for the outdoor
adventurer or motorcycle enthusiast.

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"Mr.S. Harley-
Davidson Financial Services, Inc.

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EagleRider , the world's largest renter of
Harley-Davidson motorcycles, announced today the opening of its first
location in Quincy, California.

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VIP service includes a complimentary airport shuttle.
"Harley -Davidson has selected one of the most well-established retailers
of imported motorcycles in China ," said Foley.
Harley-Davidson's long-term strategy in China seeks to address the riding
restrictions over time and to help lead the development of a leisure-oriented
heavyweight motorcycle market as consumer buying power grows.

Company Background
Harley-Davidson, Inc.

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Harley-Davidson Names Dealer in China

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Rental rates start at $75 per
day.

"I always wanted the ability to rent my Yamahas in order to give my
customer an opportunity to experience the motorcycle before purchasing. The dealer currently has a large riders'
club in Beijing. Harley-Davidson Motor Company , the
only major U.

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-based motorcycle manufacturer, produces heavyweight
motorcycles and offers a complete line of motorcycle parts, accessories,
apparel, and general merchandise.

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Harley -Davidson has indicated that it expects market entry into China to
be a gradual process. Buell Motorcycle Company produces sport
motorcycles in addition to motorcycle parts, accessories and apparel.

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About EagleRider:

EagleRider pioneered the Harley-Davidson rental concept in 1992, and today
operates the world's largest motorcycle and power sport rental fleet from
premier manufactures such as Harley-Davidson, Honda, BMW, Yamaha and
Polaris. Operating as Beijing Harley-Davidson, the dealership
will offer Harley-Davidson(R) motorcycles, related products and after-sales
service .

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"This is
a major step toward our plans for growth in the day tours and off road
recreation industry .

Wan has more than
10 years' experience selling and servicing imported heavyweight and premium
motorcycles.

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"The quality of the Beijing
Harley-Davidson dealership experience will be first-class in every respect.

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Along with two other openings in Jackson, WY and Great
Falls, MT EagleRider is further positioned to develop this concept on a
national level," said Chris McIntyre. I am happy that
we are now partnered with a professional, nationwide franchise company such
as EagleRider ."
Beijing Harley-Davidson will celebrate its official grand opening in early
April with festivities at the dealership including an event for motorcycle
enthusiasts. The dealership will sell a range of Harley-Davidson Touring,
Softail(R) and VRSC motorcycles, Genuine Parts and Accessories, and General
Merchandise, including Harley-Davidson MotorClothes(R) apparel, and
collectibles.

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EagleRider expansion of its franchise rental facilities targets
global tourist destinations and currently offers adventure travel
enthusiasts the opportunity to experience their dream vacation from over 35
rental facilities in the USA, Mexico, Spain and France.