MSR Communications has been recognized for its
exceptional client service and extraordinary results achieved for numerous
clients with coveted industry awards such as one of the "Top 25 Privately Held
PR Firms in the Bay Area" by San Francisco Business Times; the Bulldog Award
for Excellence in Media Relations and Publicity: Crisis Communications; and
LACP "Spotlight" awards for media relations campaigns and publicity materials., the country's leading targeted media company, today
announced the continued success of extending its print content into
television programming with the launch of four new cable television
shows from its Outdoors Group.
"The crossover into cable and HDTV was very natural for us," said
Jeff Paro, President, PRIMEDIA Outdoors Group .outdoorsbest. With 2004 revenue of $1.

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belongs preserves

AIRMEDIA and Everypath Expand Mobile/Wireless Expertise for Boutique Firm

SAN FRANCISCO, MSR Communications (MSR), an award-
winning independent public relations firm that specializes in providing
communications management services to emerging -growth technology companies,
today announced that it has been named agency of record for mobile and
wireless companies AIRMEDIA, Inc. We look forward to delivering
extraordinary results that positively impact both AIRMEDIA and Everypath.

positioning guns

Based in San Francisco, the
company has extensive experience in the areas of business-to-business;
consumer technology; enterprise hardware and software; interactive television
and new media; mobile and wireless; retail; sports, health and fitness; and
travel and entertainment. Movement to this new
format will offer outdoor enthusiasts the ultimate viewer experience.

We cover a broad range of pages including Clubs, Gunsmiths, Hunting, Manufactuers, Reloading , and Supplies to name a few.

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MSR Communications
will leverage its expertise in helping clients build brand awareness and
develop strategic "thought leadership" platforms in technology and vertical
markets to help both clients successfully create mindshare with their target
audiences., can be reached via the Web at http://www.

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com and
Everypath, Inc. MSR Communications has practice areas in media and
analyst relations, speaker placement programs, corporate positioning and
messaging, and crisis and reputation management.msrcommunications.

heading turning

PRIMEDIA Education
includes Channel One and other educational products.

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firearm belongs

, at http://www.

You may also want to check out the catagories listed under the heading Recreation: Guns: for more resources.

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For more information about MSR Communications and/or its clients , please visit
http://www.com or call (415) 447-6115; toll free (866) 247-6172. This new,
expanded line up makes PRIMEDIA the largest producer of original
outdoor TV programming in the nation.
"This expansion is part of PRIMEDIA's strategy to extend our
market leading brands," said Kelly Conlin , President + CEO of
PRIMEDIA."
The new TV programming will be distributed almost exclusively
through The Outdoor Channel (TOC), with extended distribution on the
Sunshine Network, and the Outdoor Life Network. and continue to show
significant growth. TOC will soon launch a new network
offering its popular programming entirely in HDTV, using programs both
shared and independent of the existing Outdoor Channel. This new program, based on the
heritage and mission of the magazine, will capture all the
excitement of the hunt, while providing expert commentary and
guidance from some of the most recognized hunters in the
country. In its first year of airing , Guns + Ammo TV became the
runaway hit of the network, out-delivering long established consumer
TV favorites in both household ratings and total viewers, while
In-Fisherman TV has been airing for more than 25 years and is one of
the longest running fishing shows on television today.

From 'A'mmo to 'Z'ebra hunting if it has to do with shooting as a sport this is the place.

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"MSR Communications ' past successes in the mobile sector and its proven
ability to take companies from infancy and transform them into market leaders
differentiated the firm in our eyes," said AIRMEDIA CEO, Don Harris. "We
believe MSR will help build a solid foundation for our brand and enable us to
deliver our messages to key targets such as network carriers, brand properties
and platform partners. The company's products enable field sales and
service professionals to be more responsive to their customers, manage
inventory , gain the maximum value from every interaction and generate millions
of dollars in business value ."
"This is a very exciting time for MSR Communications," said Principal and
CEO, Mary Shank Rockman.everypath.S.

This is the place to find a broad range of shooting sports links.

TRAINING should not go here, it belongs in either Education_and_Training or Books_and_Magazines.

turning firearm

The firm will focus on
reporters and analysts who cover wireless, telecommunications, business and
technology. Combined , the networks
are broadcast to 60+ million homes in the U.

target turning

The launch of its 2005 line-up also marks PRIMEDIA Outdoors' entry
into high definition programming.

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"MSR's solid
relationships with influencers in top-tier publications and analyst firms will
enable us to reach the right opinion makers that will impact our business. "We've forged
partnerships with The Outdoor Channel that bring a strong following,
high production standards and reputations for exceeding viewers'
expectations ."

PRIMEDIA Outdoors' 2005 TV line-up features:

Shallow Water Angler TV - The Outdoor Channel , 26 weeks - This
show debuted January 2, 2005 as the first saltwater fishing
show to feature in-depth, how-to coverage in a TV magazine
format. PRIMEDIA Business Information
has more than 60 publications in 18 market sectors.

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We look forward to working with MSR as we take
AIRMEDIA to the next level. "The television programming produced by Primedia Outdoors is
an excellent example of how our editorial leadership can be used to
engage consumers with compelling programming .

Petersen's Hunting Adventure TV - The Outdoor Channel, 26
weeks - Petersen's Hunting magazine is the recognized leader
in outdoor hunting adventure.

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AIRMEDIA has hired MSR Communications to help with brand development,
corporate messaging and media and analyst relations .

PRIMEDIA Expands Television Programming

TV--in particular high definition--showcases the appeal
of PRIMEDIA's outdoor content beyond the printed page and offers our
audience and advertisers new ways to engage with the brand. PRIMEDIA Consumer Guides is the
#1 publisher and distributor of free consumer guides, with Apartment
Guide, Auto Guide and New Home Guide.

fieldsports countrysports

"In a very short period , we've secured two new wins
in the mobile and wireless space.

About MSR Communications LLC
Founded in 1999, MSR Communications LLC leverages its creative
intelligence to help clients build mindshare with key constituents and deliver
extraordinary results. PRIMEDIA's
collection of targeted fishing, hunting and shooting magazines are
enhanced by 19 events, 10 television shows , two radio shows, and
online portals creating the largest outdoor media franchise in
America.

shooting proper

MSR Communications Named Agency of Record for Two Mobile Clients

Both clients will be able to leverage our
expertise in this market while we help elevate their brands and create
mindshare among target constituents.com

About PRIMEDIA

PRIMEDIA (NYSE: PRM) is the leading targeted media company in the
United States.3 billion, our properties
comprise more than 200 brands that connect buyers and sellers in more
markets than any other media company through our print publications,
Web sites , events, newsletters and video programs in four business
segments: Enthusiast Media, Consumer Guides , Business Information, and
Education.

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com.

Adding to an already extensive line-up
that includes In-Fisherman TV, In-Fisherman Critical Concepts, The
Professional Walleye Trail, Guns + Ammo TV, and North American
Whitetail TV, the company has launched Shallow Water Angler TV,
Florida Sportsman TV, and Bowhunter TV in 2005.

If your site is selling products, please submit your site to the proper subcategory of Shopping/Recreation/Guns.

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"
Everypath is a leader in mobile task automation solutions for the medical
device, manufacturing, pharmaceutical, industrial, consumer products and
financial services industries. Additionally, two
yet-to-be-named shooting and hunting shows are also slated to launch
in the fall of 2005, and the fall of 2006 respectively.

These new shows join PRIMEDIA's existing outdoor television
programming that includes In-Fisherman TV, and Guns + Ammo Television. PRIMEDIA Enthusiast Media includes more than 120 consumer
magazines, with well -known brands such as Motor Trend, Automobile,
Creating Keepsakes, In-Fisherman, Power + Motoryacht , Hot Rod,
Snowboarder, Stereophile and Surfer.

targets countrysports

, and Everypath, Inc. Everypath has chosen MSR Communications to
manage its media and analyst relations and speakers' bureau programs. Roll-out to HD
will span the entire stable of PRIMEDIA Outdoors programs and by 2007;
all 10 of its series will be produced in HD.

mmo heading

airmedia.

Business Editors

NEW YORK----PRIMEDIA (NYSE: PRM):

- Line-Up Makes PRIMEDIA the Leading Producer of TV Content For
Outdoor Enthusiasts -

- Programming to Expand Into High Definition TV -

PRIMEDIA Inc.
In-Fisherman and Guns + Ammo have grown to become two of the group's
most recognizable and influential titles on TV in their respective
markets .

Such sites will NOT be listed anywhere in Recreation/Guns.

fieldsports target

AIRMEDIA's technology helps leading wireless carriers and entertainment
brand owners overcome long development schedules and the high costs of
delivering rich, dynamic mobile applications that extend their brands across
an ever -expanding matrix of mobile devices and wireless carrier networks."
Paro continued, "This is an exciting moment for cable and with our
network partners, we're using our success in print to pioneer success
in broadcast.

North American Whitetail Television - The Outdoor Channel, 26
weeks - North American Whitetail Television is back for the
2005 season with plenty of real-world hunting action, guiding
viewers through the thought process and strategy leading to
the hunt's biggest moment.

About PRIMEDIA Outdoors

With more than 17 fishing, hunting , and shooting titles, PRIMEDIA
Outdoors reaches more than 16 million passionate readers.

catagories targets

"MSR Communications' impressive track record of helping companies that are
in the second phase of growth target vertical markets will help Everypath to
expand our footprint," said Everypath CEO, Mark Tapling."
AIRMEDIA, Inc. The segments are hosted by the editors and publisher
of Shallow Water Angler magazine along with local, expert
fishing guides. Learn more online at: www.

positioning proper

The firm
will focus on vertical markets, business and technology trade publications.