"
He also added, "We have a broadened and loyal customer base, with
a new focus on reaching girls , as well as a diversified and strong
retail dealer channels, such as hobby and crafts as well as specialty
toy stores.newscom.

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We also have increasing dealer support, rising consumer
acceptance and new brands on the horizon for late 2005, 2006 and
beyond. We are looking forward to continued growth in top and bottom
line results. Yet it can be done with the right training and
assistance ," said Lawson.org . Headquartered in
Indianapolis, Ind.nimh.gov/publicat/depresfact. 1997; 103 (5): 339-347.asp .newscom.

tuan climber

It is possible that the
assumptions made by management for purposes of such statements may not
materialize. I want to
focus attention on the stigma that keeps so many with mental illness from
seeking the treatment they so desperately need.
"With mountain climbing , you have to overcome many obstacles in order to
reach the final goal.

(Photo: http: //www.

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is a multi brand designer and
manufacturer of educational and positive branded toys emphasizing fun. Such statements may
involve risks and uncertainties, including but not limited to those
relating to product demand, pricing, market acceptance, the effect of
economic conditions, intellectual property rights, the outcome of
competitive products, risks in product development, the results of
financing efforts, the ability to complete transactions, and other
factors discussed from time to time in the Company's Securities and
Exchange Commission filings. Although the vast
majority of people with mental illness do not die by suicide, having a mental
illness does increase its likelihood.com/cgi -bin/prnh/20050531/DETU005-a
http://www.com/cgi-bin/prnh/20050531/DETU005-b
http://www.

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Its products are marketed and sold worldwide to
specialty retailers, museums, toy stores, theme parks, attractions,
zoos, catalog companies, Internet retailers, and educational markets. Alaska's Mt. Lawson will chronicle
his climb on the Web at http://www.

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For more information on Action Products' toys, visit the Company's
web site at http://www. It is estimated that 2-15 percent of
people diagnosed with major depression commit suicide. After completing Mt. Am J Med . N Engl J Med.

knot slant

----Action Products
International, Inc. "That's why I'm dedicating this effort to him. "The same can be said for people with depression
and those who care for them.suicidology.

About the Seven Summits
Mt.newscom.

Sites of general climbing interest covering multiple climbing discplines.

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Action Products continues to increase its multi-brand portfolio
with a launch of 50 new and exciting products and two newly acquired,
Talking Stix(TM) and ToddWorld(TM) brands scheduled for 2005. Actual results may differ materially from those projected
or implied in any forward -looking statements. McKinley (20,320 feet).

About Depression + Suicide
Nearly 19 million Americans suffer from depression. McKinley, also known as Denali, is considered the most challenging of
the Seven Summits after Mt. Elbrus
(Europe), Mt.cfm .

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(NASDAQ:APII), a leading toy designer and
manufacturer of educational and positive, non-violent branded toys for
pre-school children through pre-teens, reported today that based on
the order flow for April, the Company expects to continue a trend in
sales gains over 2004. With the help of Eli Lilly and Company, his journey begins in
North America with Alaska's Mt.(iii) In order for people with depression to
recover completely , all of their symptoms, both emotional and physical, should
be addressed. National Strategy for Suicide Prevention:
Mental Illness and Suicide - Facts.

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Business Editors

ORLANDO, Fla.

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ExpeditionHope . Aconcagua (South America), Mt. Kilimanjaro (Africa), Mt.
O-LLY

(i) National Institute of Mental Health.

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Overall mass-market retail toy sales remain
soft but the popularity of the Company 's multi-brand portfolio
continues to gain wide spread acceptance with consumers in specialty
retail outlets."

About Action Products

Action Products International, Inc. The Company undertakes no obligation to
update or revise any forward-looking statement for events or
circumstances after the date on which such statement is made.gov/suicideprevention/suicidefacts.com/cgi-bin/prnh/20050531 /EXPHOPELOGO-c )

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Available at:
http://www.

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Furthermore, management plans to report first quarter
financial results at the end of April. A quarterly management
conference call will be scheduled for shortly after the 10-Q is filed."
Should Lawson reach the highest peak on each continent, he will join an
elite group of climbers to have accomplished this feat - - fewer than 100
worldwide., Lilly provides answers -- through medicines and
information -- for some of the world's most urgent medical needs.

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"My father's illness left him feeling isolated and too ashamed to ask for
help," said Lawson.
Despite extensive research into suicide, there is no simple answer to why
some people attempt to end their lives and others do not.

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cavers bouldering

com

Any statements that are not historical facts contained in this
release are forward-looking statements .

Mountain Climber Leads Expedition of Hope for People Battling Depression

org , where people also can learn
more about depression and how they can support programs that help those with
mental illness.com .

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Action Products Expects Sales Increases to Continue; Management Expects to Report an Improvement in Q-1 Results

Ron Kaplan, President and Chief Executive Officer,
remarks, "As the 12 month anniversary of our acquisition of Curiosity
Kits is approaching, we have grown our support and revenue from
independent and franchise retailers."
Lawson is an experienced mountain climber with previous involvement in the
Discovery Channel Eco-Challenge adventure race events and several adventure
travel companies . The risk is highest
among individuals who feel hopeless about the future, those who have just been
discharged from the hospital, those who have a family history of suicide and
those who have made a previous suicide attempt. Additional
information about Lilly is available at http://www.
(ii) Kroenke K, et al.

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As a teenager, Lawson's father committed suicide after a long battle with
depression. McKinley, Lawson will attempt to
climb Mt. Everest (Asia).
(iii) Simon GE, et al.

slant climbs

At this time, preliminary
results show an improvement in the bottom line and a strong balance
sheet, clearing the way for another possible acquisition, although
none have been identified publicly as of yet.
With the continued diversification of its product lines and
increasing support from broadening base of retailers, Action Products
anticipates that revenues could continue to increase as the year
progresses.(i) Although it is one
of the most common psychiatric disorders seen by primary care physicians, it
often goes undiagnosed or is under-treated. Everest, based on technical difficulty, physical
hardship and altitude. Cartenz Pyramid (Oceania), Mt. 1999; 341 (18): 1329-1335 .

climbers belay

McKinley is first stop on quest to climb "Seven Summits"

ANCHORAGE, AK, American Joe Lawson today has
embarked on a journey to climb the world's highest peaks to focus global
attention on the need for greater depression awareness, treatment and support. In honor of his memory he formed Expedition Hope(TM), with the
goal of preventing similar tragedies.(iv) To learn more about how
to prevent suicide, visit the American Association of Suicidology at
http://www.nih.

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The
Company reports that April sales continue to strengthen and expects
that they may continue to grow with the addition of these new
products.
Quality brands including JAY JAY THE JET PLANE Wooden Adventure
System(TM), I Dig Dinosaurs(R) and I Dig Treasures(R) excavation
activity kits, Space Voyagers (R) ("The most authentic Space Toys on
Earth"), Wild Climbers(TM) and Climb@Tron(TM) window-climbing animals
and robots, Play and Store(TM) themed playsets, Kidz Workshop(TM)
wooden projects, Drop Zone Extreme(TM) parachute toys, and Curiosity
Kits(R), a leading, award-winning specialty brand for kids' craft and
activity kits.

About Lilly
Lilly, a leading innovation-driven corporation, is developing a growing
portfolio of first-in-class and best-in-class pharmaceutical products by
applying the latest research from its own worldwide laboratories and from
collaborations with eminent scientific organizations. Depression Research at the
National Institute of Mental Health: Fact Sheet.

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apii. Vinson Massif (Antarctica), and
Mt.lilly. Available at
http://www. Accessed May 12, 2004.samhsa.
Accessed April 15, 2004.

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With the help of a healthcare professional and a
support network, relief is possible.(ii) This may be in part because
depressed patients often present to their primary care doctor with physical,
rather than emotional complaints.
(iv ) Department of Health and Human Services, Substance Abuse and Mental
Health Services Administration .mentalhealth.