A. Yamaha WaterCraft Group Company
is responsible for the marketing and distribution of Yamaha WaveRunner (R)
watercraft and Yamaha Boats in the United States.

ADVISORY /West's Largest and Longest-Running Boat Show Runs Jan. 29-Feb. 6 2005 at Los Angeles Convention Center

-- Environmentally-friendly products like the new Evinrude
E-TEC(TM) outboard engine from Bombardier Recreational
Products.

NOTE TO EDITORS: Photos and b-roll available on request.

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, Yamaha Motor Corporation, U.

-- New unveilings such as Mercury Marine's new high-performance
engines.

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com. to 7 p.

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boating history that marine
products manufacturers are joining together to promote the benefits of
recreational boating and boat ownership.

About Yamaha WaterCraft Group Company
Yamaha WaterCraft Group Company, a division of Yamaha Motor Corporation
U., Saturday,
Jan.

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The
campaign represents the first time in U. The marketing campaign includes national advertising buys, direct
mail, and other initiatives that the industry hopes will connect with
potential boaters whose free time is growing more and more fractionalized . to 9 p.

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consumers.
Yamaha, one of the largest marine products brand in the world, is one of
the few companies in the boating industry enjoying double-digit growth and is
a major voice behind the industry's Grow Boating campaign. Now as the industry joins forces around this common goal , the
prospects increase for growing this exciting and dynamic marketplace for
everyone.S.

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"

-- "Dukes of Havasu" 28-foot Nordic Heat high-speed performance
themed boat accompanied by a replica of the original "Dukes of
Hazzard" series' General Lee (a '69 Dodge Charger muscle car). 6: 10 a.

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Assignment Desks/Maritime Writers
ADVISORY.

MEDIA INVITED: Opening ceremonies, to be held at 10:00 a.m.

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yamaha-motor. to 9 p.m.

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S.for Saturday (

49th Annual Los Angeles Boat Show Features More Than $100 Million in
Boats and the Country's Largest Indoor Marine Accessory Mega Mall

WHAT: The 49th Annual Los Angeles Boat Show is the largest and
longest running marine industry event on the Pacific Rim
encompassing more than 500 ,000-square-feet of exhibit space. Marine mega-mall will
showcase countless products and boating related services
ranging from water skis and wakeboards to hi-tech electronics
and boats that fly.
Saturdays: 10 a.m.

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.

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(Photo: http://www.newscom. recreational trends, 65
million Americans reported that they go boating annually and 28 million
Americans reported that they ride personal watercraft., is headquartered in Kennesaw, Georgia. Yamaha Motor Corporation ,
U.

WHEN: Jan.

SPECIAL NOTE: Firefighters and law enforcement personnel (with
identification) and one guest receive complimentary admission
during the entire show run.

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30: 10 a.

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A. is a leading distributor of motorcycles, ATVs, snowmobiles, golf cars
and marine products in the U.

EXHIBITOR HIGHLIGHTS:

-- The Port of Los Angeles will be showcasing project models and
displays of its major "From Bridge to Breakwater" eight-mile
San Pedro waterfront redevelopment project, which includes
enhanced access for recreational boaters.

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S.S. For more information, please visit
http://www.

motorboats boatyard

6, 2005
Weekdays: 1 p.m.
Sunday, Feb. to 6 p.

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Campaign marks first time boating industry unites to raise public
consciousness of the benefits of recreational boating

KENNESAW, Ga.S.com/cgi-bin /prnh/20060308/CLW011)
In April, the National Marine Manufacturers Association will launch its
Grow Boating campaign and start a $12 million marketing blitz targeting U.

-- International Venture Craft's newest mini-sports sub "personal
underwater submarine.

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S."
According to federal studies looking at U.m.

WHERE: Los Angeles Convention Center, 1201 South Figueroa Street

WHO: The 49th Annual Los Angeles Boat Show produced by the
Southern California Marine Association (SCMA) and presented by
the Automobile Club of Southern California.

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Yamaha is
optimistic that the money spent will further the strategies the company
launched internally , to make boating more attractive for families.

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29th, will include:

-- Lee Majors , celebrity actor and long time boater;

-- Tom McKernan, president of the Automobile Club of Southern
California;

-- David Johnson, acting assistant director of the Department of
Boating + Waterways;

-- Representatives from the Port of Los Angeles;

-- Dave Geoffroy, executive director of the Southern California
Marine Association (SCMA). 29 - Feb.
Sunday, Jan.

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The show will include 400 exhibitors showcasing more than $100
million of the boating industry's latest models and
accessories .m.

-- Luxury items such as an Italian-made yacht called the Riva, a
44-foot craft listed for around $1 million.m.

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"Our goal is to make the two best days in a boater's life every Saturday
and Sunday," said Thom Dammrich, president of the National Marine
Manufacturers Association , during a presentation to industry leaders at the
recent Miami International Boat Show. "Since 2001 , we've honed our product line around the
benefits of family fun on the water, and have enjoyed strong sales growth as a
result.A.

1,000 new boats -- all under one roof -- including family
runabouts, fishing boats, cruisers, ski boats, performance
sport boats, pontoons , luxury motor yachts, inflatables,
personal watercraft, houseboats.

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"We are gratified to support the industry as it moves toward promoting the
boating lifestyle to a diverse range of people," said Mark Speaks, President
of Yamaha WaterCraft..m.

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Yamaha Supports Multi-Million Dollar Campaign To Grow Boating

A complete list of
exhibitors will be available on the SCMA 's Web site in January
2005.

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S.,
today announced its support for the boating industry's multi-million dollar
Grow Boating marketing campaign set to kick off later this month.m.

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