The study, designed and conducted by independent
sexual medicine experts, found that "Zestra improved level of desire,
satisfaction with level of sexual arousal, genital sensation , sexual pleasure,
ability to have orgasms and enhancement of sexual experiences in normal and
FSAD women.
Obstetrical and Gynecological Survey. Vaginal dryness is also a side
effect of some medications, and can occur during times of stress or excessive
exercise.

approaching menopausal

QualiLife Pharmaceuticals , Inc. Women might notice it around their monthly periods, with tampon use,
after childbirth, or while nursing their baby. In contrast, a good vaginal moisturizer like Replens uses the
vagina's own epithelial cells to provide lubrication, does not hamper sperm
motility -- the ability of a given sperm to swim its way to an egg -- and
lasts for up to three full days to give couples a wide window of effective,
baby-making time, something Seibel says can't be taken for granted.

abcs entitled

More
information is available at http://www. When It Comes to Botanical
Prosexual Preparations, Clinicians and Consumers Beware! Women's
Health Care. "They contain material to
prevent bacteria from growing in the tube after it's opened.

metamorphosis healtlink

Female Sexual Dysfunction.

ovaries abcs

Crosby founded QualiLife
Pharmaceuticals and began work on a non-prescription, all-natural solution for
women suffering from many widespread sexual problems.(3)
-- "Rediscovering Intimacy" published in the Multiple Sclerosis
Association of America's publication Motivator.(5)
-- When It Comes to Botanical Prosexual Preparations , Clinicians and
Consumers Beware!" published in Women's Health Care.
Zestra(TM) is currently available at Walgreens pharmacies nationwide and
Duane Reade drugstores throughout New York City. Fourcroy.2156
eross@kupperparker. But timing sexual
activity to make babies rather than make love can take a toll on intimacy that
often leads to vaginal dryness ," he says.com .

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(1) Ferguson D, Steidle C, Singh G, et al. One
increasingly popular method of treatment is by using a long-lasting vaginal
moisturizer, such as Replens, which provides soothing, immediate, and long-
lasting relief.

menopause healtlink

Karram, MD.290.

There's a Big Difference Between a Vaginal Lubricant and a Moisturizer

It is estrogen-
free, so it is safe for women who are pregnant or nursing, as well as for
cancer patients and menopausal women avoiding hormone replacement therapy or
those who are on hormone replacement therapy but still experiencing vaginal
dryness.

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2005 May: 26-27. Drugs.

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2003 Nov; 2 (11). Machelle M.

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2 percent of
women and that these women had decreased sensation in the clitoris, which
increased the risk of sexual dysfunction. For years , many researchers thought that
the same robust benefits could be achieved in women by increasing genital
blood flow. QualiLife Pharmaceuticals believes this "design and
develop" strategy increases the chances of successfully developing effective
and widely embraced consumer products.
(5 ) Jean L.
"A woman can maximize her opportunity for pregnancy by timing sexual
activity to occur a few days before and during ovulation.

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, A new study published in the
American Journal of Obstetrics + Gynecology (ACOG, Vol." Zestra(TM) was part of several presentations
about female sexual problems and menopause made by doctors at the conference. However, several well-designed, well-controlled clinical studies
conducted by sexual medicine researchers have shown that increasing blood flow
to the female genital tissues does not necessarily provide an increase in
female sexual sensation, arousal or pleasure. Zestra(TM) will also be
available in CVS pharmacies by mid-June and is expected to be available at
other major pharmacy chain stores by mid-summer 2005. Since 1996,
the privately-held Company has leveraged its expertise in pharmacology,
pharmaceutical technology and women's sexual health to "design and develop"
selected plant-derived principles as patented consumer products with
significant commercial potential. The Company applies its integrated
scientific platform with natural products to specific target areas where it
has substantial expertise.

* Viagra (R) is a registered trademark of Pfizer Inc. Randomized, placebo controlled,
double blind , crossover design pilot trial of the efficacy and safety
of Zestra for women in women with and without female sexual arousal
disorder.
"Many store-bought lubricants contain preservatives or ingredients that
slow sperm down or even kill them," Seibel says.

surgically hormones

However, they overlooked the complex "pleasure pathways" crucial for women to
experience sexual sensation, arousal and pleasure. Patent
6,737,084)
Zestra(TM) is a blend of pure botanical oils and other natural ingredients
scientifically formulated to heighten sexual sensation, arousal and pleasure
for 30 to 45 minutes when topically applied.
"In choosing a treatment, the first question to ask is whether the dryness
is only a problem during sexual intercourse or whether there is discomfort at
other times," says Dr.

entitled menopause

The objective of
the CME Review Article titled "Female Sexual Dysfunction: Principles
of Therapy" is to provide the most current clinical information
available to Obstetricians, Gynecologists and Family Practice
physicians on the topic of female sexual dysfunction and the principles
of diagnosis and therapy.com . Potential for
Pharmacotherapy .


Media Contact: Emily Ross
314.

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Citations include:

-- Obstetrical and Gynecological Survey published a Continuing Medical
Education (CME) Review Article that acknowledges the benefits of
Zestra(TM) for both arousal and orgasmic difficulties. "Oral prescription erectile dysfunction drugs work
by increasing blood flow via the nitric oxide pathway, which facilitates
engorgement of male erectile tissue. MS
Motivator .
"If dryness is a challenge during intercourse, a woman should understand
that a lubricant will provide only temporary relief, but will do little to
restore vaginal moisture and repair dry or damaged vaginal tissues.

premature heats

The result -- the
development of patented Zestra(TM) Feminine Arousal Fluid -- the only topical
product clinically proven to increase female sexual sensation, arousal and
pleasure in most women.(6)


"Zestra(TM) was embraced by physicians and nurse practitioners attending
the American College of Obstetricians and Gynecologists Conference (ACOG), in
San Francisco May 7-11, 2005," said pharmacist Martin Crosby, QualiLife
Pharmaceuticals' Chief Scientific Officer and inventor of Zestra(TM).
(4) Sabitha Pillai-Friedman, PhD, LSW, Part III: Regaining Intimacy . 2004 Fall; 15. 2003; 63(14): 1445-1457.
(6) Susan Kellogg-Spadt, MSN, CRNP, PhD.
A number of studies confirm the effectiveness of Replens.

experiencing estrogens

"

About Non-Prescription Zestra(TM) Feminine Arousal Fluid (U. is a science-driven company focused on
developing clinically proven consumer products for Women's Health. These target areas primarily involve
female sexual health, and other late-stage pipeline products that deliver
substantial quality of life enhancements in women's health. CEDAR RAPIDS, Iowa, Vaginal dryness is a common
problem.

hormones maximizing

C.
(2) Rachel N. Pauls, MD, Steven D.

midlife estrogen

(4 )
-- "Female Sexual Dysfunction. Potential Therapy for Pharmacotherapy"
published in Drugs. Kleeman, MD, and Mickey M.

maximizing approaching

" This finding is a landmark
development in female sexual function research and provides the underlying
reason why major drug companies have been unsuccessful in developing an
effective prescription drug treatment for FSD.
Ingredients: PA-Free Borage Seed Oil, Evening Primrose Oil, Angelica
Extract, Coleus Extract, Vitamin C, Vitamin E and natural fragrances. J Sex Marital Ther 2003; 29:33-44..

premature maximizing

5, May 2005)
by researchers at Yale School of Medicine and the Albert Einstein College of
Medicine reports, "female sexual dysfunction (FSD) affects 48. The natural botanical ingredients
in Zestra are not found in any other women's sexual product and no other
product is proven to be more effective for increasing female sexual sensation,
arousal, pleasure and satisfaction .
(3) Women's Sexual Health in Midlife and Beyond.
For more information, visit http://www .

menopause hormones

Topical Solution Specifically Designed To Increase Female Sensation and
Pleasure
In 1996, pharmaceutical researcher Martin Crosby recognized that the
primary research direction of major drug companies exploring potential
treatments for FSD were focused on increasing genital blood flow in women.(2)
-- The May 2005 edition of Clinical Proceedings, a publication by the
Association of Reproductive Healthcare Professionals (ARHP), cited
Zestra(TM) an option for women with sexual arousal difficulties. Crosby
added, "Those already familiar with Zestra (TM) said their patients were raving
about it and those who first learned of Zestra(TM) at the conference were
delighted to have a proven product with published clinical study results to
recommend to their patients. Clinical Proceedings.
If left untreated, it can lead to more serious problems such as vaginitis,
bleeding, urinary discomfort, bladder infections and painful intercourse."
Vaginal moisturizers are also an effective aid for women trying to get
pregnant, notes Seibel .

mcw hormones

New Study Reveals More Than 48% of Women Suffer From Decreased Sexual
Sensation

CHARLESTON, S. 192, No." No other topical product for women is proven in a published
clinical study to provide these benefits.(1)
Recently, several leading medical journals have cited the benefits of
Zestra(TM) for women suffering from sexual difficulties .

hormone gynecology

Only Clinically Proven, Medically Published Topical Product Available
In 2003, the Journal of Sex + Marital Therapy published the results of
Zestra's(TM) clinical trial.S.

About QualiLife Pharmaceuticals, Inc."
A lubricant must be applied just prior to sexual contact , and may feel
unnatural.

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Clinical Proceedings is part of the Nurture Your Nature initiative , a
joint program of ARHP and the National Women's Health Resource Center
to raise awareness about sexuality as a natural and valued aspect of
American women's lives, with a focus on menopausal women.
"Since the introduction of Viagra(R) in 1998, there has been an industry
scramble by drug companies to develop what is often referred to as 'Viagra for
Women,'" continues Crosby.zestraforwomen.
Female Sexual Dysfunction: Principles of Diagnosis and Therapy. That 's good for
the lubricant but bad for sperm.

hormonal metamorphosis

Zestra(TM) - First Clinically Proven Arousal Solution for Women Addresses Decreased Sexual Sensation

2005; 60 (3): 202-205.com

Seibel, Professor of Obstetrics and
Gynecology at the University of Massachusetts and Editor in Chief of
Sexuality , Reproduction and Menopause, a journal of the American Society for
Reproductive Medicine.Replens .

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