The program, currently used in 43 states, is funded by private family
foundations and individual contributions, and does not receive any support
from pharmaceutical companies.

struggles prevalent

In addition to OMH, TeenScreen has been endorsed by the President's New
Freedom Commission on Mental Health and more than 30 national health,
education and social service groups. Breaking New Ground In Its Category, BabyCenter Magazine Will Offer
Moms Customized Content Based on Their Stage of Pregnancy or Motherhood

SAN FRANCISCO, BabyCenter is expecting. There's a lot of waste for readers and for advertisers -- a lot of the
content is either too early or too late," said Mari Baker, BabyCenter's
president.parentcenter.
resource for new and expectant parents. In
addition , babycenter.

womenshealthchannel accidental

Surgeon General Richard
H. TodoBebe's(TM) weekly TV show airs nationally in
the U . As Surgeon
General, Dr.
Building on the enormous success of BabyCenter's "stage-based" content
online, BabyCenter magazine will debut as a quarterly in September 2005. More than 3. "We know from talking to customers and our years of experience with
our web site, that a stage-based approach is the key to serving the parenthood
category.

portions explored

Since women's health
before and during pregnancy is the first step to having a healthy
baby, the Office of the Surgeon General will highlight steps that
women should take to keep themselves healthy, starting from when they
are considering becoming pregnant," said U. Carmona, M.
TodoBebe(TM) will collaborate to translate and promote the
messages within all of its media outlets in a language and format that
is accessible, entertaining, and easy -to-understand for Hispanic
families who are planning, expecting, and raising children.
"Working together as a nation that cherishes its children, we are
ensuring the best possible health, and the greatest productivity and
independence for every individual child.
For more information about TodoBebe please visit
info@todobebe." Scott
said each edition will be updated throughout the year to reflect the latest
pregnancy and parenting news, research, and trends.

explored accidental

S.H."
Earl Justice , senior product manager at Beech-Nut, agreed. "It opens the door to integrated marketing
campaigns with babycenter.

expect difficulties

Surveys and follow-
up studies with parents show counseling to be the most common and popular form
of help sought for teens participating in the program.
"For over 5 years, TodoBebe (TM) has focused on providing the best
information and voices available on pregnancy and parenting , in time
to make a difference in the health and happiness of their pregnancy
and baby," said Gillian Sandler, Chairman and CEO of TodoBebe(TM).com that have the potential to really help build the
Beech -Nut brand. BabyCenter has assembled an all-star team of
editors and designers to develop the magazine , led by publishing veterans
Scott and executive editor Nina Martin. Editions to be published during the first
quarter of 2006 include "Baby Birth-3 months" and "Baby 4-6 months.com, the leading online resource for parents of
children ages 2 to 8, and http://www.babycentre.5 million
visitors each month, as measured by comScore Media Metrix, and have been
honored with numerous awards, including an Online Journalism Award.

struggles difficulties

TodoBebe is an important part
of our strategy to work with corporations , community groups,
educators, government leaders, and health institutions as partners to
help deliver these critical health messages in a trusted environment
to families across all cultures, " Dr.com is the leading
Internet destination for Spanish-speakers planning, expecting and
raising babies, with a monthly circulation of over half a million
parenting e-newsletters.

considerations chances

OMH considers mental health screening, particularly TeenScreen, vital for
identifying those who are silently suffering from mental health disorders that
may put them at risk for suicide.
"'The Year of the Healthy Child' agenda focuses on improving the
body, mind, and spirit of the growing child.
According to BabyCenter editor in chief Jim Scott, who will oversee the
launch, the magazine will offer completely original content, with many
articles designed to let readers interact with one another and other special
tools and features online.co.

accidental womenshealthchannel

BabyCenter to Launch Pioneering Personalized Print Magazine for the 21st-Century Mom

Readers will receive the edition of BabyCenter magazine most closely
tailored to their stage of pregnancy or parenthood at the time they registered
for a subscription .

explored considerations

The
recommendation is contained in the state's new suicide prevention plan, Saving
Lives in New York: Suicide Prevention and Public Health., M.com), which launched in 1997 and is now one of the
web 's most successful businesses. The first issue, customized around "Pregnancy 4-6 months,"
will be published in September 2005. Offering extensive, medical advisory
board-approved content, BabyCenter 's web sites attract over 3.

explored expect

Depression, the leading cause of teen
suicide, often has no visible warning signs for parents or teachers and
screening is recognized as a highly effective method to find young people in
need. Second issue: "Pregnancy 7-9 months," to
be published in November 2005 .

explored prenatal

Each year New York
loses over 1,300 lives to suicide.S. TodoBebe's(TM) Baby Fairs launched in 2004
with grass roots efforts in major Hispanic markets such as
Los Angeles, Houston and Miami. The first issue of the magazine
will serve prenatal moms in their second trimester, with three more
personalized editions set to roll out through 2006. This
magazine is so exciting because we bring that model to print and for the first
time an advertiser can deliver their message at exactly the right time, to the
right person, and in the right place.

nemours teenage

There are 18 TeenScreen sites in New York and
they are located in such varied communities as New York City, Westchester
County and Orange County.

Parenting Writers/News Editors/Hispanic Editors/Healthcare Writers

MIAMI----TodoBebe(TM), the leading
Spanish -language provider of multimedia content for pregnancy and
parenting, announced today a partnership with the Office of the United
States Surgeon General to promote key messages related to the Surgeon
General's "The Year of the Healthy Child" agenda among Hispanic
families.babycenter.
BabyCenter also operates ParentCenter (http://www.babycenter.

Sites relevant to adolescents' special health needs prior to and during their pregnancy.

teenage accidental

Carmona is committed to providing the best scientific
information available to the American people in a manner that they can
use. More women sign up for
BabyCenter 's personalized newsletters in month two of their pregnancy than any
other month.uk , the leading U.

prenatal adolescents

D.
The magazine will break new ground in its category by publishing
customized issues with editorial focused on moms-to-be and new moms during
specific phases of pregnancy and motherhood.

The launch marks an ambitious move into traditional media for BabyCenter
(http://www."
According to SVP/group publisher David Blair, the new magazine represents
a unique opportunity for marketers.

faced difficulties

dimes accidental

S. BabyCenter will distribute the magazine
to members who request a subscription online.5 million pregnant and new moms
come to BabyCenter web sites every month, according to comScore Media Metrix.com), the
leading online resource for parents of children ages 2 to 8. "BabyCenter
magazine allows us to reach moms with a stage-relevant message in a totally
new environment," he said.

intelihealth prevalent

TeenScreen also includes information about provider referrals for teens
that need services , a key strategy encouraged by the state. If a teen is found to be at
possible risk, information is shared with parents and the program assists in
connecting them to mental health resources and services.
"It is an honor to be working once again with the U.
BabyCenter magazine plans to deliver a high-quality controlled circulation
of 2 million annually, with a rate base of 500,000 subscribers for each of
four editions over a 12-month period.

faced teenaged

NEW YORK, The New York State Office of Mental
Health (OMH) recommends that local communities conduct voluntary teen mental
health screenings, and specifically encourages use of the Columbia University
TeenScreen Program, as part of the state's suicide prevention efforts.
"Screening is crucial to catching young people before they fall," said
Laurie Flynn, Director of the Carmel Hill Center at Columbia University. Carmona said."

About TodoBebe(TM)

TodoBebe(TM) is an integrated media company dedicated to providing
information around babies and pregnancy for Spanish speakers worldwide
through TV, Internet, radio , events, custom publishing, research, and
grass roots outreach. via the Telemundo Network.
Launching a major expansion into print media, the web's most popular
resource for new and expectant parents today announced it will publish
BabyCenter magazine, the first and only publication that gives pregnant women
and new moms the critical information and insights they want exactly when they
want it.

struggles adolescent

Centers for Disease Control and Prevention and the World Health Organization., FACS . Surgeon
General and the Department of Health and Human Services to ensure
this important information reaches our audience.com

About The Office of the US Surgeon General

The duties of the Surgeon General include protecting and advancing
the health of the nation through educating the public; advocating for
effective disease prevention and health promotion programs and
activities; and providing a highly recognized symbol of national
commitment to protecting and improving the public 's health.surgeongeneral.parentcenter. The power of this targeted,
cross-platform approach is unmatched .

pregnant considerations

"It
is our sincere hope that these suggestions will be adopted by all counties in
New York and that screening becomes a routine part of adolescent health care,"
said Flynn.
The TeenScreen Program provides consultation, training, screening tools,
software and technical assistance free of charge to schools and communities
who want to implement their own voluntary mental health screening programs.S. Its radio programs are syndicated throughout
Latin America, and its website http://www .
The Surgeon General is appointed by the President of the
United States with the advice and consent of The United States Senate
for a 4-year term of office.
"Traditional magazines in this category aren't serving the customer well
at all.com offers an array of interactive tools, a supportive
online community, a premium subscription service, and an online store
featuring thousands of products for parents and children.

expect teenaged

It has been shown to be an effective way
of finding youth with mental health disorders unknown to adults.P.S.gov

About BabyCenter
Founded in 1997, BabyCenter LLC operates http://www.

considerations teenage

Suicide is the third leading cause of
death for young people and is deemed a public health crisis by the U.
TeenScreen is a scientifically tested, voluntary , computer or pencil-and-
paper questionnaire, developed by the Division of Child and Adolescent
Psychiatry at Columbia University. TeenScreen
requires parental consent and teen assent.

TodoBebe Partners With U.S. Surgeon General to Promote the ``The Year of the Healthy Child'' Messages to US Hispanic Parents

"
BabyCenter has a significant advantage over others in its category because
of its ability to reach women very early in pregnancy. During February 2005, 52% of the pregnant women who joined
BabyCenter were in their first trimester of pregnancy.com, the
most visited online resource for new and expectant parents,
http://www.

teen expect

Tips and
topics will include pregnancy and maternal healthcare, nutrition ,
exercise, eliminating tobacco use and alcohol consumption, car seat
safety, premature birth and low birth weight, immunizations and doctor
check ups, childhood obesity, illness and injury prevention , healthy
indoor environment, early stimulation, mental health, and child abuse
prevention. TodoBebe 's(TM) parenting capsules
air twice hourly via in-store TV's in over 500 Wal-Mart Supercenters
in the U.

teen standupgirl

New York State Recommends Use of TeenScreen Mental Health Check-Ups to Prevent Teen Suicide

todobebe. http://www. "The success of our online advertising
model has been our ability to work with marketers to craft advertising that is
delivered in contextually relevant content and stage-based email.K.