quit.
Bill Slivka, Vice President, Smoking Control, at GlaxoSmithKline (GSK)
Consumer Healthcare , said, "Our smoking cessation products -- NicoDerm CQ(R)
patch, Nicorette(R) gum, and the Commit (R) lozenge, are FDA-approved stop
smoking therapies available without a prescription.

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3% using placebo . GSK Consumer Healthcare's stop-
smoking products have helped more than 2 million Americans stop smoking by
providing low, safe doses of nicotine to ease withdrawal from cigarettes.
GSK Consumer Healthcare offers users of its products, Nicorette, NicoDerm CQ,
and Commit, free enrollment in Committed Quitters,(R) an advanced Web-based
behavioral support program and the only such program that has been clinically
proven to increase a smoker's chance of quitting successfully. Public Health Service .

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(3) Public Health Service Guidelines, 2000.

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Researchers examined data from two previous clinical
trials and found that the 21 mg NicoDerm(R) CQ(R) patch and the 4 mg Commit(R)
lozenge marketed by GlaxoSmithKline (GSK) Consumer Healthcare can
significantly increase the most heavy smokers' chances of quitting
successfully.S.

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The analysis is the first of its kind that focuses on the 8% of
American smokers who smoke the most and who have the most difficulty quitting.
In the studies, 28.

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-
the-counter consumer healthcare products companies.(5) Smokers can choose which
medicinal nicotine product to use based upon their preferences and individual
smoking habits , including how much they smoke.
June 2000;84.S.org/cochrane/revabstr/ab000146.

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Additionally ,
materials on the Web site that compared Nicodrops' cost and effectiveness to
GSK Consumer Healthcare 's products have been removed.(4) To provide
additional support to the proven medicine in these products , smokers can also
receive specific tips for success and advice about staying smoke-free on the
GSK Consumer Healthcare Web site http://www.

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It is
published by Elsevier, the world's largest publisher of peer-reviewed
scientific journals.(3)
Experts have found that smokers can significantly increase their chances
of quitting by combining medicinal nicotine with a behavioral support program .
Department of Health and Human Services.
(6) http://www.

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Its more than 30 well-
known brands include the leading smoking cessation products, Nicorette(R),
NicoDerm(R) and Commit (R), as well as many medicine cabinet staples,
Abreva(R), Aquafresh(R), Sensodyne(R) and Tums(R).

Thomas McLellan of the
Treatment Research Institute in Philadelphia. The new materials indicate that Nicodrops is a dietary
herbal supplement that can be used as a smoking alternative, but do not refer
to it as a stop smoking aid that reduces nicotine cravings. NRT helps smokers quit without
exposing them to the more than 4,000 chemicals and at least 69 known or
suspected carcinogens found in tobacco smoke. Treating tobacco use and
dependence.S. Department of Health and Human Services, Public
Health Service, National Toxicology Program.

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Its more than 30 well-
known brands include the leading smoking cessation products, Nicorette(R) and
NicoDerm(R), as well as many medicine cabinet staples, Abreva(R),
Aquafresh(R), Sensodyne(R) and Tums(R). Fiore MC, Bailey WC , Cohen SJ,
et al.nih.cochrane.

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elsevierhealth., the maker of Nicodrops herbal dietary supplements , on a
lawsuit involving Lanham Act false advertising and unfair competition claims
relating to the Nicodrops product. GlaxoSmithKline is
committed to improving the quality of human life by enabling people to do
more, feel better and live longer.

(1) Fiore, MC; Bailey, WC; Cohen, SJ; et al..gov/ntp/roc/toc11.

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Further, smokers can choose a
GSK Consumer Healthcare medication confident in the knowledge that these
products have been tested in over 100 controlled clinical trials involving
over 35,000 participants and found to be safe and effective in helping smokers
quit. 71-80. Rockville , MD: U. Department of Health and Human
Services.

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D. "Many of these heavy smokers may
not believe that stop-smoking products can help them.com/periodicals/sat

com.
To date , GSK Consumer Healthcare's stop-smoking products have helped
millions of smokers worldwide stop smoking by providing lower, safe doses of
nicotine to ease withdrawal from cigarettes. Randomized Controlled Trial of a
Web-Based Computer-Tailored Smoking Cessation Program as a Supplement
to Nicotine Patch Therapy, in press, 2005.
(5) http://ntp.

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quit. Treating Tobacco Use and Dependence .

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GlaxoSmithKline is
committed to improving the quality of human life by enabling people to do
more , feel better and live longer.

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New Hope for Highly Dependent and Heavy Smokers

, lead author of the study. The drastic difference
in quit rates for heavy and highly dependent smokers who used NicoDerm CQ or
Commit, compared to placebo, shows that these products can play a huge role in
helping those who most need to quit.
To provide additional support to the proven medicine in these products ,
smokers can receive specific tips for success and advice about staying smoke-
free on the GSK Consumer Healthcare Web site http://www. A.

GSK Consumer Healthcare Settles Lawsuit With Nicodrops Inc .

The lawsuit, which was originally filed in
Federal district court on February 8, 2005, was settled to the mutual
satisfaction of the parties with no admission of liability. Rockville, Maryland: U. Public Health Service. June 2000.

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GSK Consumer Healthcare offers the widest
range of proven products including two starting strengths of clear and opaque
NicoDerm CQ; two strengths of the Commit lozenge; and two strengths, four
flavors and two formulas of Nicorette(R) gum.com.
GSK Consumer Healthcare has a long history in developing innovative
smoking cessation products, and currently sells the broadest range of non-
prescription FDA-approved methods, including NicoDerm CQ(R) patch,
Nicorette(R) gum, and Commit(R) lozenge.

About GlaxoSmithKline
GlaxoSmithKline is one of the world 's leading research-based
pharmaceutical and consumer healthcare companies. Clinical Practice Guideline .niehs.

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"Nearly ten percent of smokers smoke more than two packs a day," said Saul
Shiffman , Ph. GlaxoSmithKline Consumer
Healthcare continues to develop innovative products to help all smokers find
their best support system and achieve their goal of being cigarette free.(6)

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-
the-counter consumer healthcare products companies.
(2) Fiore, et al.

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1% using placebo. The Editor-in-Chief is Dr.html, Report on Carcinogens,
Eleventh Edition; U.

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- GSK Consumer Healthcare Stop-Smoking Products Significantly Increase
Quit Rate for Smokers Who Need to Quit the Most -

PITTSBURGH, An article in the current issue of the
Journal of Substance Abuse Treatment (Volume 28, Issue 1, 2005) provides new
hope for smokers who are highly dependent upon tobacco and who smoke more than
two packs per day. Abstracts are available online
at http://journals. PITTSBURGH, GlaxoSmithKline (GSK)
Consumer Healthcare has entered into a voluntary settlement with Nicodrops
International, Inc.

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"
Medicinal nicotine works by weaning smokers off their nicotine addiction
without exposing them to the more than 4,000 chemicals and at least 69 known
or suspected carcinogens found in tobacco smoke.htm

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1% of the heaviest smokers were still not smoking
compared to 6. The findings were consistent across the two
studies reviewed, even though they used different selection criteria,
methodology, and cessation treatment methods. Smokers can choose which
medicinal nicotine product to use based upon their individual smoking habits,
including how much they smoke.

About the Journal of Substance Abuse Treatment
Journal of Substance Abuse Treatment is an internationally recognized
journal that features original research articles that are meaningful to the
treatment of nicotine, alcohol, and other drugs of dependence."
Nicodrops' packaging, Web site, and other promotional materials have
recently been revised. GSK Consumer Healthcare's nicotine
replacement therapy (NRT) products are clinically proven to help smokers
safely manage the symptoms of nicotine dependence and withdrawal so they can
quit successfully.

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With
the Commit lozenge, 22.

About GlaxoSmithKline
GlaxoSmithKline is one of the world's leading research-based
pharmaceutical and consumer healthcare companies.(1 ) These products have
undergone thorough clinical testing to demonstrate their safety and efficacy
to the FDA,(2) and have helped millions of people throughout the world quit
successfully. Clinical Practice
Guideline.

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4% of the heaviest smokers using the NicoDerm CQ patch
were still not smoking after 6 months, compared to 8.
(4) Strecher VJ, Shiffman S, West R.

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