Business Editors/Health/Medical Writers

SANTA ANA, Calif. Bright Now! Dental Inc.
"We are very excited to be partnering with Freeman Spogli ," said
Steven C. Bilt, president and chief executive officer of Bright Now!
Dental Inc.freemanspogli ., a $1. Freeman Spogli has offices in Los
Angeles and New York. In addition, Columbia will work with
Aetna's dental business to analyze aggregated medical and dental
claims data of Aetna members to validate the impact of dental care on
overall health outcomes. "This agreement allows Columbia 's
dental professors and students to gain experience developing
information for consumers and providers and conducting research and
analysis with Aetna.dental.

----American Mobile
Dental Corp. Doral Dental is now one of the largest dental
administrators in the country, serving more than 6 million patients.

orthodontics societies

"

About Freeman Spogli

Freeman Spogli + Co. and its wholly owned subsidiaries ,
Monarch Dental Corp.
Columbia will provide oral health content for Aetna InteliHealth's
consumer dental health information website, available at
www.

Health-related news: several times per month, faculty members
will provide clinical review and input for written news
stories. Aetna provides easy
access to cost-effective health care through a nationwide network of
more than 655,000 health care professionals, including over 390,000
primary care and specialist doctors and 3,937 hospitals.aetna.com. (Pink Sheets: AMBD) announced today that their dentists
have been approved to accept patients enrolled with Doral Dental IPA
of New York. Since February 1
we have already seen a significant rise in revenues due directly to
this affiliation.

About American Mobile Dental Corp.

top dentistry

Since its founding in 1998 with the merging of three existing
dental practice management companies on the West Coast, Bright Now!
Dental Inc. The firm's sector focus provides
Freeman Spogli with a detailed knowledge and understanding of changes
in consumer and business buying patterns, demographic trends,
competitive dynamics and shifting distribution channels.P. Patients benefit from quality, full-service
dental care, including general dentistry, cosmetic dentistry, and
specialty services such as orthodontics. For more information, visit
www.brightnow.

Aetna Dental Announces Agreement with Columbia University School of Dental and Oral Surgery

intelihealth. "Aetna Dental previously worked with Columbia on research
about ways dentists can help patients stop smoking ."

Content Development

To help Aetna provide updated information to members and the
public through Aetna InteliHealth's consumer dental health information
website www. In addition, Columbia will
collaborate with Aetna on research opportunities and continue to
create continuing education courses for dentists participating in
Aetna's dental networks.7 million medical members, 11.

Business Editors/Insurance Writers

MAMARONECK, N. They currently have
operations in 17 states, and serve as an administrator for the
Medicaid dental programs in many states. owns and operates state-of-the-art,
mobile dental offices in the Northeast region of the United States.

dental health

Freeman Spogli purchased a majority of its position from
Gryphon Investors Inc. "We are very impressed with the professionals at Freeman
Spogli and their extensive experience building leading national
retailers is particularly attractive to our management team given our
business model, continued expansion plans and geographic reach. "The management team has done an
outstanding job of bringing several companies together and expanding
the business organically and we are pleased to become a long-term
investor and strategic partner.
Bright Now offers dentists and their patients numerous benefits
and advantages over traditional dental care models. Recognizing the value to the public and the dental
specialties , SDOS established the first formal specialty education
program in orthodontics in the 1920s. Charles D.
This document includes certain forward-looking statements within
the meaning of the Private Securities Litigation Reform Act of 1995.
Actual results may vary materially from those expressed or implied by
the statements herein due to changes in economic, business,
competitive, technological and/or regulatory factors.

societies orthodontic

, a leading private equity investment firm, announced today that it
has completed its purchase of a majority interest in Bright Now!
Dental Inc., who will maintain an interest in the company.'s affiliated dental offices have
become market leaders by providing patients with quality general,
preventive, and specialty dental care at affordable prices in a
convenient, comfortable environment. We look forward to helping Bright Now
continue its growth. Bright Now's mission is to manage the time-consuming
business functions of running dental practices, in order to free
dentists to devote virtually all of their time to caring for patients
by delivering quality dental care, superior service, and exceptional
value.
"We see tremendous value in validating the correlation between
oral and overall health. Our expanded relationship with Columbia will
help us conduct new research on the relationship between dental care
and certain health conditions," said Pat Farrell, head of Aetna
Dental. (Figures as of December 31,
2004)

Columbia University School of Dental and Oral Surgery

Since its inception in 1852 and its incorporation into Columbia
University in 1917, the School of Dental and Oral Surgery (SDOS) has
vigorously pursued its commitment to education , patient care and
research.
Doral Dental contracts with managed care organizations (MCOs) and
state governments to administer dental programs.
Dr.

American Mobile Dental Corp.

top dental

"
"Bright Now! Dental has established itself as a leader in the
dental practice management business in each of its markets due to its
focus on customer service, doctor relationships, and a superior
service offering at an exceptional value," said Fred Simmons, a
partner with Freeman Spogli. Since its
founding in 1983, the firm has invested $2.

About Bright Now!(R) Dental Inc., Castle Dental Centers, and Newport Dental Plan,
provide business support services to approximately 300 dental offices
in 19 states nationwide. Bright Now assumes
responsibility for business support services such as finance, sales
and marketing, information technology, human resources, purchasing,
and real estate development, while dentists retain responsibility for
all clinical matters.
Based in Santa Ana, Bright Now and its affiliated dentists employ
approximately 4,300 people nationwide.

Business Editors/Health/Medical Writers

HARTFORD, Conn.intelihealth.

Aetna

As one of the nation's leading providers of health care, dental,
pharmacy, group life, disability and long-term care benefits, Aetna
puts information and helpful resources to work for its approximately
13.5 million group insurance members to help them
make better informed decisions about their health care and protect
their finances against health-related risks.
Dentists will provide basic dental services including: cleanings,
fillings, sealants for children, and orthodontic services. Medicaid
eligible and fee for service patients will be able to take advantage
of quality dentistry in the neighborhoods where they work and live.
These statements are based on management's current expectations or
beliefs , and are subject to uncertainty and changes in circumstances.

societies health

0 billion in 37 portfolio
companies and is currently making investments from FS Equity Partners
V, L. Extended evening and weekend
office hours, convenient locations, affordable prices, and flexible
payment plans make quality dental care available to a wide range of
patients.com

This
new agreement strengthens our relationship and should benefit
consumers, employers and dentists."
"We are looking forward to continuing our collaboration with Aetna
Dental and to providing consumers with reliable and credible dental
content through Aetna InteliHealth," said David A.com, Columbia will develop new content
and expand existing content with the goal of demonstrating the
connection between dental health and overall wellness .
Columbia faculty members will lend their clinical expertise to the
following consumer dental features on Aetna InteliHealth's dental
health information website:

Ask the Dentist feature: visitors to the website will have the
opportunity to submit questions regarding dental health and
medicine.

Research and Analysis

Columbia University School of Dental and Oral Surgery also will
provide analysis and research conclusions on quality management
programs and current dental practice standards and convene dental
expert panels to help Aetna Dental develop "best practices" to
validate the mouth-body integration. For more
information, please visit www . SDOS went on to establish
programs in periodontics, endodontics, oral/maxillofacial surgery,
prosthodontics , pediatric dentistry and advanced programs.
These mobile dental offices are designed to bring quality oral health
care to patients that might otherwise find it too difficult, or
expensive to seek such services outside their neighborhoods.
The mobile offices will operate primarily in underserved
neighborhoods, and near work centers, factories, and industrial parks.

health dental

Freeman Spogli Acquires a Majority Interest in Bright Now! Dental Inc.

----Freeman Spogli +
Co.----

Columbia to Provide Content Development, Research and Analysis and
Continuing Education Courses

Aetna (NYSE:AET) today announced an expanded partnership with the
Columbia University School of Dental and Oral Surgery that will
strengthen the oral health information on the Aetna InteliHealth
consumer information website and improve the effectiveness of Aetna's
programs to enhance oral health.com.Y.
states "This opportunity has now enabled us to approximately double
our patient base in our current area of operations.

top orthodontics

has evolved into the leading dental practice management
company providing business support services to approximately 300
dental offices in 19 states nationwide with expansion plans in markets
served. (www.com) is a private equity
firm dedicated exclusively to investing and partnering with management
in companies in the retailing, direct marketing and distribution
industries in the United States.0 billion fund.

Bright Now!(R) Dental Inc. Affiliated and staff dentists provide
general, cosmetic, and specialty care to more than 2 million patients
each year.dental. They helped
develop continuing education courses for dentists on that topic. Albert , DDS,
associate professor of clinical dentistry at Columbia University
School of Dental and Oral Surgery. Aetna and
Columbia will create content to increase consumers' understanding of
dental prevention and treatment options so they can make more informed
decisions about their dental care . On a weekly basis, Aetna and Columbia will select
several questions and post the answers on the website.

Dental health information: visitors to Aetna InteliHealth will
have access to dental health content reviewed by the faculty
at Columbia.9 million dental members , 8.4 million
pharmacy members and 13. SDOS
provides general dentistry, oral surgery, pediatric dentistry,
orthodontics, and other clinic services to many members of the
community through its Faculty Practice, Postgraduate and Specialty
Practice, and Undergraduate Clinic. SDOS encourages and supports all
forms of academic research efforts that have direct impact on
improving oral health by fostering faculty and student participation
in research and training students in current research methodologies.

American Mobile Dental Approved to Accept Doral Dental IPA Insurance Plans

Randolph, CEO of American Mobile Dental Corp.