Despite the millions of Americans that are counting everything from
calories to carbs to cholesterol, keeping track of one's nutrition has always
been a slow and cumbersome activity.

There are also reduced and low sodium options available."
Dietitians are already raving about the results.

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campbellwellness.myfoodphone.P.

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Nutrax Launches Free Service to Help Consumers Focus On Nutrition

NEW YORK, You may start noticing your friends
pulling out their camera phones at the gym or over lunch.

About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high
quality soup, sauce, beverage, biscuit, confectionery and prepared food
products.

About the Company: MyFoodPhone focuses on mobile healthcare
products and communications platforms for the consumer market.

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"Tracking what you eat is essential for results , but most people are too busy
for a manual diet log -- this is the solution."
Nutrax, which pioneered virtual dietary counseling using the camera phone,
also equips all users with a personal food blog.

Free Booklet Shows How Eating Soup Can Help You to Feel Satisfied and
Lose Weight

TAMPA, Fla. The
mission of the Center is to provide reliable, science-based information about
nutrition and wellness and the role of Campbell brands in healthful
lifestyles.

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Flexible menu plans for breakfast, lunch, and dinner start at 1,200-calories,
but can be customized to meet individual caloric or lifestyle needs. Chor San Khoo , Director of
Campbell's Center for Nutrition + Wellness. Broth-based soups contain water, and often have a variety
of vegetables, fiber and lean protein -- all of which help to trigger the
body 's satiety cues. I've found
that this helps to prevent my clients from overeating.com for more information on the
Center.com. For
a limited time, the service is offering a 15-day money-back guarantee.

I had no idea I ate that
much.com

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"We recognize the importance of support in reaching dietary goals. Campbell's Soup for
Life Plan features a choice of more than 100 varieties of soup , from classic
favorites like Campbell's(R) Tomato soup, to more contemporary varieties like
Campbell 's(R) Select Herbed Chicken with Roasted Vegetables.

There's some pretty cool new technology, just launched in New
York, that's going to stand the diet industry on its head. Weekly video-feedback sessions address each
individual's specific eating habits.

Find links to sites for or about dietitians and nutritionists.

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nutrax. Action.

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The free booklet also
shows people how they can manage their weight without having to give up their
favorite foods. "A bowl of soup is warm and satisfying, and
it is eaten more slowly so fullness cues are recognized sooner.campbellsoup.

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Nutrax
was the first company to provide users with online counseling from dietitians
using photo tracking," notes Leslie, "and now our food blogs are an extension
of this support philosophy. As the expert behind Nutrax, Leslie is currently authoring
a book on Nutritional Intelligence. For information on their personalized
programs, visit http://www., With the release of the new 2005
Dietary Guidelines, the government is encouraging Americans to, among other
things, be more mindful of their caloric intake, eat more fruits, vegetables
and whole grains, and exercise regularly. A plan
recently created by the experts at Campbell's Center for Nutrition + Wellness
may help. The Web site and free Soup for Life
booklet also offer techniques on portion control, simple exercise tips and
suggestions for ways to lead more active lifestyles and a way for people to
assess their Body Mass Index (BMI). For more information on
the company, visit Campbell's website on the Internet at
http://www. "You take pictures of what you eat
with your camera phone and they get sent automatically to your own
Registered Dietitian," says MyFoodPhone spokesman Marc Onigman. They take
one look at their pictures and say, 'Wow.

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Adds MyFoodPhone's Onigman, "It's like having a personal nutrition
coach packed into your camera phone. MyFoodPhone
has no meal plans, no unbalanced eating, and no restricted foods.

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If you want that accountability, it's like having
a workout buddy to help keep you motivated."

Soup as a Weight Control Strategy
In their report, the Dietary Guidelines committee recognized the benefits
of eating soup as a way to control calories and lose weight.com . Camera.

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com. However, Nutrax has now made it possible
for anyone to quickly and easily 'watch what you eat'. All
menus and recipes are controlled for calories, saturated fat, cholesterol and
sodium .

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The free service allows
users to snap a picture of their meal and immediately send the photo to an
online food diary.

Plan From Campbell's Can Help Americans to Achieve Dietary Guidelines

MyFoodPhone Launches World's First Camera-Phone + Web-Based-Video Nutrition Service

MyFoodPhone is simple to use. Follow the advice
and you get results, slowly and permanently, the way the experts say
you should.

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com. The plan echoes the new
2005 dietary guidelines -- featuring foods from all of the food groups and
increased consumption of fruits, vegetables, whole grains and low-fat dairy. "Our plan helps people to meet
the new dietary guidelines by pairing physical activity with nutritionally
balanced menus including foods that help to reduce calorie intake, like soups,
fruits, vegetables, and whole grain breads. The 40-page,
full-color Soup for Life Plan also features 17 recipes created by the culinary
experts in Campbell's Kitchen. Meal options range from warm and hearty winter
recipes like Tri-Color Vegetable Risotto or Fish + Vegetable Skillet to
"ready-to-go" menu suggestions that are easy to prepare in minutes. Plus, when people see pictures of all
of the carbs they consume in a week, that's pretty powerful.

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Nutrax is a health and wellness company delivering innovative nutritional
tracking solutions.nutrax.
Advised by world-class scientific researchers renowned in their fields of
study, the Center serves as a nutrition communications resource for outreach
to consumers, retailers, the health professional community and the media. The camera
phone becomes your own little "conscience.

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"We created the Campbell's Soup for Life Plan to help people manage their
weight with an easy diet solution that allows them to control calories while
still enjoying their favorite foods," says Dr.com) a
nutrition-coaching application and the first camera-phone web-based
system that includes personalized dietary advice from Registered
Dietitians, is now available in New York and will soon be available
everywhere. The public can sign up for it at www.
"Eating should be engaging," says Cohn.

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"
Leslie Bonci is the director of Sports Nutrition at the University of
Pittsburgh Medical Center and works with numerous sports organizations,
including the NCAA and Pittsburgh Steelers. For many, this can be daunting, as
it will mean a significant change in lifestyle and eating habits. Campbell's Soup for Life Plan closely follows the new dietary
guidelines and also shows people how they can control calories by adding soup
to their menu while controlling their sodium intake."
MyFoodPhone's chief dietitian, Lisa Cohn, who is also President of
Park Avenue Nutrition in New York City, likes the fun aspects of the
product.

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Camera Phones Track What 's On Your Plate; Keep Your Diet Log For Free

"Soup can be part of an effective weight loss strategy
because these qualities make it lower in calorie density, which means people
can enjoy larger portions of food for fewer calories," says Martha Vidal,
Tampa-area registered dietitian.

SmallerSize Me. "MyFoodPhone has
completely changed the way that I work with many of my clients," says
Amanda Carlson, MS, RD of Athlete's Performance in Phoenix. "The technology gives my clients
the feeling that I am always there watching and supporting their
choices," says Carlson. Business Development at
617-413-2830 or email him at monigman@myfoodphone.

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They're probably
tracking their diet and fitness with a new free online service at
http://www.
"There isn't a faster, more convenient nutritional tracking option
available," says Leslie Bonci MPH, RD, the nutrition expert behind Nutrax .

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Instead of
requiring the old-fashioned written food diaries, MyFoodPhone
dietitians view the pictures, and then grade that person's food
intake, resulting in a clear, concise, color-coded "dashboard " that
shows users how many portions of each of the major food groups they
are consuming. MyFoodPhone user Jacques Gregoire agrees:
"MyFoodPhone is a very good tool to manage food intake. It's
easy to stay with the program.

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About Campbell's Center for Nutrition + Wellness
Campbell 's Center for Nutrition + Wellness (CCNW) is a global, cross-
functional initiative comprised of professionals in research, dietetics, food
and agricultural science, technology, culinary arts and communications . Visit http://www. The essence of the dietitians' feedback is to
help people learn how to make proper food choices and control portions
- the lifetime skills that all of the experts say are the key to
long-term health.

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Visitors can customize their own meal plans on
http://www. Campbell 's Center for Nutrition + Wellness: Taste + Live the Best of
Life(TM). You can now
be in touch with your own personal nutrition coach at all times - by
using your camera phone.

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Using patent-pending camera phone technology, Nutrax
offers flexible and convenient ways to track nutrition while receiving private
counseling from a registered dietitian. The company is 135 years old, with nearly $7 billion in annual sales
and a portfolio of more than 20 market-leading brands. MyFoodPhone(TM) (www.myfoodphone . "Once
a week, on a personalized web page, where you keep track of your
weight and other biometric information, you get video feedback from
your dietitian on how to modify your eating habits.

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Users can choose to share
their blogs with friends and family, who can then view progress through photos
of meals, graphs, and an online journal. She is also author of the
American Dietetic Association Guide to Better Digestion and co-author of Total
Fitness for Women.com by accessing a complete, 30 -day menu plan and
interactive, 7-day meal-planning guide.campbellwellness.

Business Editors /Lifestyle Editors/Health Editors

NEW YORK----

Lights."
So if you're a doughnut-eater , the "fat dial" on your dashboard is
going to squeal on you. "Learning what foods
contain protein and carbs and fat should be entertaining. For
more information, call Marc Onigman, V.

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Nutrax then provides innovative tools to help users learn
the good, bad, and ugly of any diet.
Campbell 's Soup for Life Plan is based on the National Institutes of
Health guidelines for safe and healthy weight loss. In fact, more
than 20 years of scientific research on satiety shows that eating broth -based
soups can help a person to feel full and satisfied and to consume fewer
calories at a meal ."

Variety Brings Satisfaction
Many popularly available soups are low in fat, are under 100 calories per
serving and also contain a full serving of vegetables in every 8 ounce bowl.'"

A picture may be worth a thousand calories.

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