BERKELEY, Calif. Sites like 411carinsurance.com shows
consumers how to refinance their home or to get a reverse mortgage.

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California Institute for Nursing + Health Care Receives Funding To Assure a Culturally Diverse Nursing Workforce

"
Los Angeles County -- where 52% of the population is Hispanic, but only 4%
of registered nurses are believed to be Hispanic -- is an example of the need
to increase the nursing diversity. Priscilla Gonzales Leiva serves as a
consultant .
For more information visit http://www.

divided discussions

com) and
411web.htm

rings nurses

Created in 1992 as an independent , private foundation,
TCWF's mission is to improve the health of the people of California by making
grants for health promotion, wellness education and disease prevention
programs.411web.

medline specifically


According to Jones, the grant will be coordinated through CINHC's
diversity work group, chaired by Linda Gregory, project manager, Coalitions
for Nursing Careers in California.
"Non-whites have higher rates of specific diseases, lower rates of
successful treatments, and are more likely to reside in areas with chronic
nurse shortages.
The diversity project is funded by a grant from The California Wellness
Foundation (TCWF).org.

HealthEast Care System is a community -focused, non-profit health care
system that provides innovative technology, compassionate care and a full
spectrum of family health services.

job continuing

divided continuing

San Antonio College and clinical coordinator for the Masters in Nursing
Program at Western School of Medicine.tcwf.
411Web network, your information source ,
announces a new line of informational portals featuring advice, live chat,
helpful tips and search links.
"We are very excited to be offering this convenience to RNs.

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As strategies are developed to address the shortage,
particular attention must be given to workforce diversity," said Gregory .
How2getconnected.

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, The California Institute for
Nursing + Health Care (CINHC) has been awarded a two-year, $120,000 grant from
The California Wellness Foundation (TCWF) to fund efforts to assure that
California has an ethnically and culturally diverse nursing workforce. Paul and Woodwinds Health Campus in
Woodbury.

references allnurses



In addition to helpful search links, the new informational directories also
allow users to get real-time advice through the on-line chat section by
simply clicking on the "Ask us questions" button. They can
discuss career opportunities with HealthEast, without having to leave their
homes, drive, arrange for child care, etc. "It will be so easy, why not? Plus, we 're
sending all RNs, who call during the telethon, a free CEU card to support
their continuing education."
To participate in the "RN Career Telethon," call 651/326-JOBS (5627) or
toll-free at 1-866-326-JOBS (5627).

allnurses simply

cinhc.

Dialing Up for New Nursing Careers

They can just pick up their phone and
learn what's available to them from the comfort of their home by calling into
the first of its kind nurse recruitment telethon. "We even thought of doing this as a
pajama party, because you literally look for a new nursing position while
you're in your pajamas!"
It's a unique and innovative way by HealthEast to find good qualified
nurses for the many positions currently available .

chats medline

com/A_Z. PAUL, Minn.
John's Hospital, St.

medscape nurses

com (www. HealthEast Care System, the
largest health care organization in the Twin Cities East Metro, is hosting "RN
Career Telethon" on Sunday, January 29th.


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For more information visit http://www.411web.
Traditionally, HealthEast has held an open house at each of its four
hospitals, Bethesda Hospital in St.

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The grant supports CINHC-led efforts to create a statewide nursing master plan
for guiding long-term solutions to California 's nursing shortage, according to
Deloras Jones, RN, MS, executive director of CINHC. "The diversity plan will be linked to other
master plan components: education, nursing practice, recruitment, and work
environment.
"Our hope is that because this is so easy, people will take the
opportunity to just give us a call and find out more about RN careers with
HealthEast," said Knoepke-Campbell . The phone lines will be open from 8:00 am
to 5:00 pm on Sunday, January 29th.

Sites in the main Internet category offer content in many forms, rather than simply a page of links.

nurses journals


The project will be co-managed by Bonnie Adams, RN, MSN, EdD, formerly
director for the Los Angeles County Regional Health Occupations Resource
Center; and Barbara Napper, RN, MSN, former director and professor of nursing
at Mt. Improvingyourlooks. 411mortgagehomeloans. HealthEast includes Bethesda Hospital, St.

medline specifically

PRESS RELEASE 411Web Unveils New Information-Based Directories



411Web's directories cover a wide variety of topics and feature hundreds of
articles.com tell readers how to save money on
car insurance . ST.

specifically spectrum

com provides consumers with the latest
news and trends in cosmetic procedures.," said Trudy Knoepke-Campbell,
HealthEast Director Workforce Planning. Paul, St.
Practicing financial responsibility , HealthEast is the largest, locally-
owned health care organization in the Twin Cities' East Metro with 6,700
employees and 1,400 physicians on staff.

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"The master plan's diversity component provides a framework for assuring
that the state's nursing workforce demographics are aligned with the state's
actual demographics," said Jones., Nurses looking for new career
opportunities don 't have to go far.

job locating




The Los
Angeles-based agency also owns and manages thousands of web sites of its
own, the two main being portal sites: MyCity.com (www. Registered nurses can call
in and discuss career opportunities with HealthEast representatives from human
resources and nursing staff at the hospitals of their choice, without driving
all over town especially during a Minnesota winter day. Joseph's Hospital and Woodwinds Health Campus as well as
outpatient services, clinics , pharmacies and transportation services.

allnurses forums

mycity.

allnurses simply


The nonprofit California Institute for Nursing + Health Care collaborates
with health care leaders to develop statewide solutions to a critical nursing
shortage and related nursing issues affecting the health of all Californians.

For a complete listing of 411Web's sites, visit
http://www. John's Hospital in Maplewood,
St.

This may include news, resources and discussion groups.

discussions spectrum

In addition
our live chat allows users instantaneous access to answer their questions."

411Web is a leading online ad agency that provides Internet advertising
programs and integrated campaigns that include portal advertising, email
solutions and lead acquisitions for its blue chip clients. Joseph's Hospital in downtown St.

simply allnurses



"We are extremely proud of our new information-based portals," Bob
Friedenthal, founder and CEO of 411Web said.com ).

rn journals

org.com explains how DSL and cable service work. "The tips and advice section
offers our readers timely and relevant unbiased information.

alongside forums

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