New approaches can be learned from this guide for positioning
products and communications.

ABOUT MIAVITA
Miavita's wellness programs empower individuals with the targeted
interactive, personalized tools they need to make decisions and adopt new
behaviors that reduce the risk of disease and other preventable conditions.
Headquartered in Marietta, Georgia, Matria has more than 40 offices in the
United States and internationally.

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Please visit our Web site,
hipusa.. Matria and Miavita
cannot and do not guarantee or predict the outcomes of any participant in the
Company's programs or services.

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(Logo: http://www. It is available in English, Spanish,
Chinese and Korean.
To provide a "one-stop-shop" continuum of care to its clients, Matria will
combine its clinical management capabilities and sophisticated health risk
assessment tool with Miavita's web-based programs. Matria manages the chronic
disease and episodic conditions representing the greatest cost to the
healthcare system .

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HIP Introduces New Chronic Disease Management Program For High-Risk Medicare Members with Diabetes or Congestive Heart Failure

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com/cgi -bin/prnh/20040820/RESEARCH )
The 2004 Market Guide to Southeast Asia is mandatory reading for marketers
targeting Southeast Asian shoppers. The services will include: nurses
available as needed; in-home, high-tech electronic monitoring services for
members who qualify and monitored by nurses who will share critical
information with physicians; health schedule reminders, including medications ,
appointments and testing; education services; and, progress and goals reports.

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SAFE HARBOR STATEMENT
This press release contains forward-looking statements.

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newscom. Alternatively, they may see doctors in medical centers
associated with leading hospitals.

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com
Fax: +353 1 4100 980

"Combining
Miavita's Healthy Living programs with Matria's health enhancement programs
expands our capabilities to serve our clients in their quest to reduce the
escalating costs of healthcare," added Petit.

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MARIETTA, Ga. Petit,
Matria's Chairman and Chief Executive Officer .

Product information is allowed as long as it is not for sale on the site.

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The guide focuses on shoppers in both regions. The program is voluntary and is offered at no additional cost to
members ., Matria Healthcare, Inc.
With the transaction, Matria has expanded its wellness offerings and added
the proprietary suite of interactive Miavita Healthy Living Programs to its
Total Health Enhancement Solution.

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DUBLIN, Ireland, Research and Markets
(http://www. These statements are based on current information and
belief, and are not guarantees of future performance.

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Data is provided for all
shoppers, men and women, age groups, income groups, and other sub-groups."
HIP and XLHealth will select qualified members in need of added care for
diabetes and or congestive heart failure.
(Nasdaq: MATR) announced today the completion of the purchase of the business
of Miavita LLC, a leading national provider of on-line health and wellness
solutions.

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researchandmarkets. NEW YORK, HIP Health Plan of New York today
announced the introduction of a new disease management program to help its
high-risk Medicare members living with diabetes, congestive heart failure, or
both. The transaction closed today for a cash price of approximately $5
million with potential additional amounts to be paid under earnout agreements.

Information and advice on men's health issues .

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com/reports/c14856) has announced the addition
of 2004 Market Guide to Southeast Asia: Attitudes and Actions Towards Health
and Nutrition Choices to their offering. You'll meet
the healers, investors , managers, and other consumer segments that make up
each market. The reports are organized and formatted alike,
for easy comparison between countries by the reader.

Topics covered include:

Commitment to Being Health Active
Drivers of Healthy Eating
Health and Weight Management
Benefits of Eating Healthy
Food Choices
Nutritional Knowledge
Package Labeling and New Brand Influences
Food Processing Issues/Organic Products
Meal Preparation and Shopping Occasions
Motivational Segments and Benefit Platforms
Demographic Data Tables
Questionnaire with 2003 Total Percentage Responses

For more information visit
http://www.
HIP is unique in the way it provides access to health care . Matria will also integrate
Miavita's programs with the Company's TRAX(TM) technology platform to enable
the measurement of outcomes across the entire care continuum. diabetes, cardiovascular diseases , respiratory
disorders, high-risk pregnancy, cancer, chronic pain and depression. By
making these forward-looking statements, Matria does not undertake to update
them in any manner except as may be required by Matria's disclosure
obligations in filings it makes with the Securities and Exchange Commission
under the federal securities laws.

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The 2004 Market Guide to Southeast Asia includes two reports.com, for additional information.

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Ronald I. "Now Matria's disease management clients
can include for their employees and healthplan members, customized programs
that address stress management , healthy weight loss and long-term weight
management, nutrition and diet, exercises for improving fitness, science-based
lifestyle changes, strategies for managing the risk factors that lead to
chronic diseases and other preventable conditions, healthy aging, cancer
fighting, healthy heart, diabetes fighting, smoking cessation and customized
programs based on individual goals and interests," stated Parker H. Among the important factors that could cause
actual results to differ materially from those indicated by such forward-
looking statements include the failure of the integration of Miavita into
Matria to provide a one-stop-shop continuum of care, enable the measurement of
outcomes across the care continuum and create greater opportunities for Matria
to help clients reduce escalating healthcare costs, failure of Miavita's
internet capabilities to continue to deliver strong client support and high
rates of member use and satisfaction, failure of Matria's technology to
continue to deliver compelling returns on investment and outcomes improvements
to its clients, delays or problems in implementation of new disease management
contracts, failure to convert awards of disease management business into
implemented contracts, decreased employer and healthplan interest in or demand
for the company's disease management programs, developments in the healthcare
industry, third-party actions over which Matria does not have control,
regulatory requirements applicable to Matria's business and the risk factors
detailed from time to time in Matria's periodic reports and registration
statements filed with the Securities and Exchange Commission, including
Matria's Annual Report on Form 10-K for the year ended December 31, 2004.

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Research and Markets: Where are Shoppers Headed in Their Thinking About Health and Nutrition? - Focus on Southeast Asia

More information about Matria can be found
online at http://www.

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You'll learn current issues in consumer
attitudes and behavior toward health and nutrition choices, the trends in
consumer priorities, and most importantly, where shoppers are headed in their
thinking about health and nutrition. Some
data is also provided for regional market comparisons.. Such statements
include but are not limited to the ability to integrate Miavita with Matria's
programs and technology and the impact of providing a one-stop-shop continuum
of care, enabling the measurement of outcomes across the care continuum and
creating greater opportunities for Matria to help clients reduce escalating
healthcare costs.

men researchers

Members may see
doctors organized and practicing in large multidisciplinary medical groups in
medical centers.

gender researchers

Each report
contains detailed information on the consumer market for health and nutrition
in Malaysia or the Philippines .com/reports/c14856

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets. "Our intention is to help members live a
fuller, healthier life.

Matria Healthcare Completes Acquisition of Miavita

Through the company's Healthy Living Programs, Miavita helps employers reduce
health care costs by engaging employees and their families in healthy and
nutritious new lifestyles.

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Each report contains
detailed data on shoppers' attitudes and behavior toward health and nutrition
choices, their dietary priorities, motivations, health concerns and problems ,
nutrition awareness and more.
XLHealth, one of the nation's leading chronic illness care management
companies, was selected by HIP to help administer the program.

ABOUT MATRIA HEALTHCARE
Matria Healthcare is the leading provider of comprehensive disease
management programs to health plans and employers.

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It gives you the hard data needed, together with the insights and
understandings necessary for good planning and decision-making.researchandmarkets.
"We created the program to give our Medicare members, their doctors and
caregivers the support and added tools needed to better manage chronic
illness," said Dr. Or, they can access care through a network
of physicians practicing in their own offices.matria.

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Platt, Executive Vice President for Medical
Affairs and Chief Medical Officer.com .

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Overall, the program is designed to enhance physician care with frequent
member monitoring and support services, particularly between office visits.
HIP Health Plan is the largest HMO in New York City based on membership.