D.
Muscles look longer and more defined, the body becomes leaner and more
slender, and the frame becomes straighter and more graceful."
For more information, go to www.

Usually concerning one person, a celebrity, a student, or a hobbyist perhaps, who is offering some fitness insight.

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The Bar Method the Number One Workout in Southern California Opens West Hollywood Studio

"Now, any serious exerciser
can get that movie star, camera-ready body without hiring a daily
personal trainer. Second,
it burns away fat around these muscles.

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, FACSM, Professor and Chair
of the Department of Health, Human Performance and Recreation at
Baylor University to nutrition experts attending the Experimental
Biology 2005 Annual Meeting in San Diego. Usually, REE goes down with
weight loss which is why it is easier to regain weight."
The Bar Method has been dubbed the Number One Workout in Southern
California by KCAL 9's Nine on the Town.

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The Phase II, 14-week study followed 120 sedentary overweight
women assigned to different combinations of workout and diets to
determine Curves' effect on body composition , health markers, and
psychosocial factors such as appearance evaluation and body area
satisfaction .
The test group following the Curves plan lost an average of two
inches from their hips and three inches from their waists, while
showing a 21 percent improvement in strength and a seven percent
increase in aerobic capacity.
The new West Hollywood Bar Method studio is located at 8416 W.
According to Mimi Fleischman, "The Bar Method's intense
strengthening workout changes the body in three ways: First, it
systematically shapes and elongates each major muscle group.barmethod.

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He is a Fellow of the American
College of Sport Medicine (ACSM) and is an active member of the
National Strength and Conditioning Association (NSCA), and
Editor-in-Chief of the Journal of the International Society of Sport
Nutrition.

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Curves' Theory on Permanent Weight Loss Proven for a Second Time; Published Scientific Study Confirms Resistance Training and Intermittent Dieting Program Incr


Eleven research abstracts from two clinical studies were presented
April 5, 2005 by Richard B. Study participants raised their REE in some cases
by an average 265 calories a day, meaning they can consume 265 more
calories daily without regaining weight.A. two
years ago, we have had an incredible response from young Hollywood
professionals, who wanted us to open a studio in their neighborhood,"
said company president Mimi Fleischman. The result is a striking, clearly visible change in appearance.

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"
The research was sponsored by an unrestricted research grant from
Curves International.
Since then, researchers within the ESNL have conducted a number of
research studies examining the short and long-term impact of women
participating in the Curves program." With thousands of locations
and millions of members worldwide , Curves is the world's largest
fitness center franchise and the fastest growing franchise in history .
Third Street, just steps away from The Beverly Center.

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"The most significant differences between Phases I and II of the
Curves study is that we found that a woman can essentially lose the
same amount of weight with less dramatic changes in diet," said Dr.

About the Curves Women's Initiative

The Exercise + Sport Nutrition Laboratory (ESNL) at Baylor
University began research investigating the safety and efficacy of the
Curves for Women fitness and weight loss program in the fall of 2002 .

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And third, it stretches our
most chronically tight muscles, namely those around the hips and lower
back.

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Details of the study can be found at
http://www3.

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The Curves
Women's Health Initiative was launched in order to: 1.

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You can then
eat healthfully and normally rather than live on a maintenance diet. Curves also offers a weight management program
featuring a groundbreaking, scientifically proven method to raise
metabolic rate and end the need for perpetual dieting.

Business Editors/Health /Fitness Writers

LOS ANGELES----The Bar Method, a
core-strengthening exercise program that combines yoga, Pilates and
ballet, announced today that the company is opening its sixth
California location this month with a studio in West Hollywood.

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The Curves Fitness and Weight Management Plan is based on: 1."
"I've been advising women for years that the overly simplistic
conventional wisdom of 'eat less, move more--be smaller' has
contributed to the failure of long-term weight management ," said Gary
Heavin, architect of the Curves plan and founder and chief executive
officer of Curves International.) examine short
and long-term efficacy of the Curves fitness and weight loss programs;
2.) identify ways to optimize the Curves program through various diet,
exercise, and/or nutritional interventions; and, 3.
"Since we opened our first Bar Method studio in west L.

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Richard Kreider

Dr.

About Curves

Curves offers a 30-minute workout that combines strength training
and sustained cardiovascular activity through safe and effective
hydraulic resistance.

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Gary Heavin ,
Curves' Founder and CEO, is the author of several books, including The
New York Times Best-Sellers "Curves: Permanent Results Without
Permanent Dieting" and "Curves On the Go.


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edu/HHPR /Curves/
"No other fitness franchise has funded a research project of this
magnitude," said Dr . Kreider."

About Dr.
For more information, please visit: www.curvesinternational.m.

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"We also learned that following the Curves exercise program
and only dieting intermittently seems to be very effective to
maintaining long term weight loss.com



Bar Method founder Burr Leonard will attend the West Hollywood Bar
Method studio opening party on Tuesday, April 19th, from 5 - 7 p.

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) increased resting metabolism
(REE, also known as metabolic rate). Only a couple of days each
month are dedicated to dieting."
The positive reviews have fueled growth in company, which now has
eight studios, in Los Angeles, West Hollywood, Connecticut and the San
Francisco Bay area . At
the party, Leonard will oversee brief Bar Method demonstrations.

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Kreider, Ph. "Curves has stepped up to the plate, and
the data have proved them wise in doing so.A.

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As the eating cycle is continued ,
metabolism is raised, and women will enjoy permanent weight loss
without permanent dieting.
Krieder .

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) a
total-body workout that includes not only cardio and stretching but
also strength training , which is the key to protecting and increasing
fat-burning lean muscle mass; and 2. The plan is designed so that once
the goal weight is achieved, eating normally and healthfully will
increase metabolism . Their blood cholesterol and resting
blood pressure also improved, reducing their odds against
cardiovascular disease, the number one killer of women in the United
States. We are seeing maintenance or
increase in REE despite weight loss. These efforts have culminated in
the award of a five year, multimillion -dollar grant to the ESNL in
order to start the Curves Women's Health Initiative.) examine ways to
improve the health and well being of women.

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Business Editors/Fitness/Nutrition Writers/Health /Fitness Writers

WACO, Texas----Curves International
Inc. "We have a proven method that
protects muscle, burns body fat, and raises metabolism.com or call
323-651-2226.

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announced today its revolutionary approach of increasing a
woman's resting energy metabolism to lose weight and keep it off now
has the results of two replicated studies performed by Baylor
University's Exercise + Sport Nutrition Lab to validate its
effectiveness.'s hottest new exercise.

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baylor. Kreider has conducted numerous studies on nutrition and
exercise and has published two books, more than 300 research
articles /abstracts in scientific journals, and more than 150 articles
for health and fitness magazines. TV 's EXTRA called The Bar
Method, "the best of the best when it comes to star workouts" and
Premiere Magazine said it was "L.

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