Of those
12 million, more than eighty percent were non-surgical.

NEW YORK, Cosmetic Executive Women (CEW)
announced that its Board of Governors has selected Nina White, Deputy General
Manager + Senior Vice President of Marketing for Lancome, as one of the
recipients of their 2005 Achiever Award.

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(NYSE: FD; PCX).

It does not include online shopping sites or regionally -specific beauty services.

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Macy's to Launch New Website for Juniors

thisit.com ), an engaging new website designed
expressly for today's fashion-savvy juniors. An interactive online
destination that incorporates cutting-edge technology with relevant content,
THISIT. Lundgren,
chairman, president and chief executive officer of Federated Department
Stores, Inc. "By providing compelling content and applications using Flex,
THISIT. White holds a Bachelor of Arts Degree from Harvard University and a
Master of Business Administration in Marketing from Columbia University.

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A variety of eye -
catching graphics will direct users to the hottest trends, the freshest music,
the latest celebrity styles and much more.
* PLAY IT - On screen DJ links to music selections where users can hear
and see new videos from up-and-coming artists and even have access to
exclusive interviews with top artists, such as Lindsay Lohan and Julie
Roberts.com and Bloomingdale's By Mail.

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Established 30 years ago, the
Achiever Awards are designed to honor leading women executives who have
contributed significantly to the growth of the beauty industry and to the
advancement of women.

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"We are thrilled to partner with a retail visionary like Macy's to enable
the rapid creation of a rich user interface for this revolutionary new
lifestyle site with Macromedia Flex," said David Mendels, General Manager,
Macromedia.
Current treatments for skin tightening on the market today, including the
use of radio frequency have some drawbacks."
Throughout her career, Ms. White has been extensively involved in the
marketing management of the business.

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Youth-Driven Site to Go Live February 22; Offers Insider's View to
Everything 'IT'

NEW YORK, Macy's has officially launched
THISIT.

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"
THISIT. Now, the hottest trend
"skin tightening " uses lasers to heat the underlying layers of skin and forms
new collagen. White's career in beauty is extensive.

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com using the latest Macromedia technology,
the youth-driven site will provide users with dynamic content with such
strategic partners as Teen Vogue, a fashion and beauty magazine for teen girls
with the sophistication of Vogue and the energy and personal style inherent in
today 's youth; and Universal Music Group, the world's leading music company.

During that time , Ms.

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STORY SUMMARY:
Nearly 12 million cosmetic procedures were performed last year. The process is often painful,
expensive and has side effects resulting in areas of skin depression .

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"This is an important development and the first in a series of steps being
taken to reach out to our younger clientele, who are a very significant
audience, not only for our juniors sales today, but to further establish
Macy's as a relevant brand for their future," said Terry J .

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"

Federated Department Stores, Inc., with corporate offices in Cincinnati
and New York , is one of the nation's leading department store retailers, with
annual sales of $15.6 billion.

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com is an ever-evolving site that changes with the
seasons so its fashions are the newest and most relevant .

This category provides information on general beauty and health related issues.

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Developed to complement the lifestyles of young women from their teens to
their early 20s, THISIT. Most recently , she
served as Senior Vice President of Marketing and Creative for L'Oreal Paris.

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New Skin Tightening Procedure Fights Wrinkles and Provides Younger Looking Skin Without Surgery

"To be recognized by your peers makes this award especially
meaningful and one which I will always value.

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Federated operates more than 450 stores in 34
states, Guam and Puerto Rico under the names of Macy's, Bloomingdale 's, Bon-
Macy's, Burdines-Macy's, Goldsmith's-Macy's, Lazarus-Macy's and Rich's-Macy's. The result? Smooth, younger-looking skin without having to go
under the knife like a traditional facelift.

Nina White to Receive 2005 CEW Beauty Achiever Award

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New Study Shows Laser Technology May Be The Most Effective Way To Tighten Skin

NEW YORK,

ADDITIONAL RESOURCES: Video, hard copy requests, contact information and
more available at http://www.
"I am honored to have been selected as one of this year's award winners,"
stated Ms.
Ms.

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com will enable its visitors to step "behind the velvet ropes" where
they'll discover an insider's view to everything "IT" in fashion, music and
more.
* BUY IT - A flash fashion show with the latest trends with e-commerce
capabilities on macys.com/broadcast/21377/press.
Ms.

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com ( http://www.com's launch theme is "Celebrity," which will run through July 4
with a summer refresh in early April. Now a
new study presented at the American Society For Laser Medicine And Surgery
gave a glimpse of the next generation of skin tightening treatment - with
Candela's GentleYAG laser--which is already commonly used to permanently
remove unwanted hair, leg and facial veins.

VIDEO PROVIDED BY: Candela Corporation

These categories
include Makeup, Skincare, Fragrance, Sun, Body and Hair.

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prnewswire . White.

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com can engage customers at a whole new level. The site's homepage will double as an
IT LIST , with graphic icons that navigate visitors to an array of content
features, including:

* LIVE IT - Where Teen Vogue looks at THISIT trends and offers its own
fashion spin on the latest trends, and where real girls (ages 16-22) undergo
complete makeovers for hair, makeup and clothing .com.

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The company also operates macys. These days, wrinkles
and sagging skin doesn't mean going under the knife. In her 10 years with L'Oreal
USA, she has held marketing positions in the L'Oreal Professional Salon
Division and the L'Oreal Paris Consumer Products Division. White led the team to launch many ground-breaking
initiatives in the Hair Color, Hair Care, Skincare and Cosmetics categories .

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Designed and built by Macys. In her role at Lancome, she oversees
the development, execution and implementation of all marketing, media, and
education strategies for the brand in the United States.

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* WIN IT - An animated entry envelope allows users to enter to win monthly
prizes that can't be found or bought elsewhere, including a trip for two to
New York, a fresh DKNY Jeans wardrobe, plus a tour of Teen Vogue and select
hotspots around the city including locations from Universal Pictures' movie
"In Good Company.

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