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DogAge. Most dog fatalities could be prevented if their owners had
been better informed about proper dog safety and care.

RealAge, Inc.(3)
"In response to the government's new dietary guidelines, we anticipate
demand within the everyday nutrition bar segment to continue to grow as
consumers look to improve their diets with smarter food choices," said Pria
Brand Manager Andy Hill. PowerBar proudly fuels
world-class athletes including Lance Armstrong and Michael Phelps, and
sponsors premier organizations and events including the Susan G.

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com/pria ).

Sources:
(1) Ingredient comparison to regular Slim-Fast(R) Creamy Milk Chocolate
shake product label.

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com, dog-owners can be better equipped when caring for their
pets with the new book, DogAge(R): How Young is Your Dog?, available in stores
now and online at http: //www.
Entering this new market segment is an exciting step, and we're thrilled to
provide women with new calorie-control snack and meal replacement options to
assist with dietary goals.

Information about the general health and safety of birds.

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However, very few dog-owners have a clear understanding of how to keep dogs
healthy and safe., creator of numerous programs
that educate people about health conditions, disease prevention, and slowing
the aging process. DogAge helps motivate people to
make healthier decisions for their dogs, whereas RealAge motivates people to
make healthier lifestyle choices for themselves through the RealAge test. The
RealAge test is the first measurement standard for healthcare and provides
medically valid metrics that compare biological versus chronological years,
based upon each individual's results. "Our new Pria Complete
Nutrition shake offers a unique combination of the important daily nutrients
women need, such as calcium, fiber and protein , with only 170 calories.

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"Your dog will live a longer,
healthier, and happier life. The POWERBAR PRIA COMPLETE NUTRITION
shake offers 50 percent less sugar, more fiber and fewer calories than the
leading regular weight loss shake.(2)

POWERBAR(R) PRIA(R) COMPLETE NUTRITION BAR
The new POWERBAR PRIA COMPLETE NUTRITION bar combines great taste with a
balance of carbohydrates , protein, and 23 essential vitamins and minerals
designed to meet women's specific nutritional needs .

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Dr."
The shakes are sold in packs of four 11-fluid-ounce servings.

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Dahlgaard teamed up with RealAge, Inc.

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"I will show you exactly how to build a lifelong prevention and wellness
program for your dog," says author Dondi S.RealAge.

PowerBar Introduces New POWERBAR(R) PRIA(R) COMPLETE NUTRITION Bars and Shakes Designed Specifically for Women

(2) PowerBar Research: Tragon taste -testing research conducted in
November 2004 with a sample size of 157 women.

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SAN DIEGO, Multiplying a dog's age by seven is a
haphazard way of assessing longevity. Sixty -seven percent of women surveyed preferred PRIA COMPLETE
NUTRITION Chocolate Mint Crisp over a comparable flavor from the current
balanced nutrition bar category leader.

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"
In the US there are about 65 million dogs in 40 million households.com." Fortified with calcium, five to seven grams of fiber
and more than 20 vitamins and minerals, the 170-calorie POWERBAR PRIA COMPLETE
NUTRITION bars and shakes are formulated in alignment with the new guidelines
and provide convenient solutions for women looking for practical ways to
incorporate the USDA's nutritional recommendations into their lifestyle.

POWERBAR(R) PRIA(R) COMPLETE NUTRITION SHAKE
Designed to be consumed any time of day as a nutritious and satisfying
meal replacement or snack option, the POWERBAR PRIA COMPLETE NUTRITION shake
is an indulgent-tasting, 170-calorie drink created with specific nutrition for
women .

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95. Dahlgaard
http://www. The line consists of three tasty,
crispy-textured bars and two indulgent and satisfying shakes, and will be
available nationwide in spring 2005. PowerBar is owned by Nestle SA. PowerBar(R) Pria(R)
Complete Nutrition shake Creamy Milk Chocolate flavor was preferred
59 percent to 41 percent vs.

(4) PowerBar Research: Tragon taste-testing research conducted in
December 2004 with a sample size of 163 women.

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Dahlgaard, DVM, chair of the
DogAge Scientific Review Board, is Critical Care Director at SouthPaws
Veterinary Referral Center in Washington D. It provides a balanced blend of carbohydrates, protein, and
21 vitamins and minerals , including 28 percent of the recommended daily value
of fiber and 50 percent of the recommended daily value of calcium, and is free
of trans fats and artificial flavorings.

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For more information, visit
http://www.(4)
Available in spring 2005, the POWERBAR PRIA COMPLETE NUTRITION line will
be distributed nationwide via major retailers and the Pria Web site
(powerbar. Suggested retail price is $1.

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DogAge. Available
in two flavors -- Creamy Milk Chocolate and French Vanilla -- approximately
60 percent of women surveyed preferred the PRIA COMPLETE NUTRITION Creamy Milk
Chocolate shake over a comparable flavor from a leading reduced sugar
competitive brand."
Pria Complete Nutrition bars offer a delicious crispy center covered with
an indulgent chocolatey or creamy yogurt coating and are available in three
flavors -- Chocolate Peanut Butter Crisp, Chocolate Mint Crisp and French
Vanilla Crisp.

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The result is DogAge, a complete, nose-to-tail guide for
dog-owners.
Dondi S.jsp?userid=507361

(3) Pria Complete Nutrition bars contain 7-8 grams sugar vs. 11 grams
average per 45 grams of the leading everyday nutrition bars.

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com. "As a result , the guidelines
encourage us to control portion size and caloric intake and to shift to more
nutrient -dense foods. Compared to current leading everyday nutrition
bars, PRIA COMPLETE NUTRITION bars offer 25 percent less sugar.

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"Our new Pria Complete Nutrition bars are
convenient, nutrient-dense snacks for women looking for simple, practical
solutions towards a balanced diet and healthier lifestyle . Slim-Fast(R) Optima(TM) Creamy Milk
Chocolate.

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profnet.com/ud_public.49 per bar and $6 .

About PowerBar
PowerBar is committed to helping enhance the health and wellness of active
individuals by providing convenient nutritional products and sound nutrition
information .

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Utilizing the latest information, DogAge offers:

* The DogAge Test, an extensive questionnaire that calculates a dog's
biological age using factors such as nutrition, exercise , and behavior

* Anatomy and body type info with tips on performing a home examination

* Grooming and training basics

* How to "dog-proof" a home

* Questions to ask your vet

* Caring for aging dogs

DogAge, published by Dutton, costs $23. PowerBar Pria
Complete Nutrition Chocolate Mint flavor was preferred 67% to 33%
vs.

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Building on the latest scientific research from the highly frequented Web
site http://www.

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Now, dog owners no longer have to do
the math.15 for a
pack of four 11-fluid-ounce shakes. Backed by decades of sports nutrition experience, PowerBar's
product line includes a full spectrum of great-tasting food and beverage
options developed to meet the nutrition and energy needs of everyone from
athletes to individuals seeking healthy food choices. ZonePerfect(R) Chocolate Mint .

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A Leading Veterinarian Says You Can Calculate a Dogs' Age Without Multiplication

created the DogAge Test by developing a metric based on
40 different health and lifestyle factors. - New Calorie -Control, Balanced-Nutrition Snack Options
Formulated in Alignment with New USDA Dietary Guidelines -

BERKELEY, Calif.

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Providing a balanced blend of
carbohydrates, protein and essential vitamins and minerals to help women meet
their nutritional needs, the POWERBAR PRIA COMPLETE NUTRITION line delivers
40 to 50 percent of women's recommended daily value of calcium, with
170 calories and low sugar levels.
"The new USDA Dietary Guidelines reflect the fact that many Americans
exceed their caloric needs without meeting essential nutrient requirements,"
said PowerBar Nutritionist Eric Zaltas.(1)
"Our consumer research within the calorie-control shake category
identified the need for a great-tasting shake with just the right nutrition
for women," said Pria Brand Manager Andy Hill. Komen Breast
Cancer Foundation; The Leukemia + Lymphoma Society's Team In Training(R);
Ironman North America Triathlons; and the Chicago, Boston and ING New York
City Marathons.

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C.

Available Topic Expert(s): For information on the listed expert(s), click
appropriate link., PowerBar today announced it has
expanded its PRIA(R) women's nutrition product line with POWERBAR (R) PRIA(R)
COMPLETE NUTRITION -- a new offering of great-tasting, nutrient-dense bars and
shakes specifically formulated for women. Each 170-calorie bar
provides 40 percent of the recommended daily value of calcium, five grams of
fiber and 11 grams of protein. Slim-Fast(R) is a registered trademark of
Slim-Fast Foods Company.