com, 480-675-0400. These forward-looking statements are based on the
Company's current expectations and are subject to a number of risks and
uncertainties, many of which cannot be predicted or quantified and are beyond
the Company's control.

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New Sahara DryEar Helps Prevent Swimmer's Ear Ear Canal Infections; Doctor Recommended Portable Ear Dryer Perfect for Swimmers Water Sport Enthusiasts and He

95), which contains a
car /boat re-charger, four reusable ear pieces and Neoprene carrying
case is included with purchase. Collins is a practicing
Otologist with 25 years of experience in diagnosing and treating
patients with ear problems. We believe the
extended relief and pleasant flavor using our MicroMist delivery will be a hit
with consumers and add to the Cough Mist line's continued success.
Matrixx Initiatives , Inc. To find out more about Matrixx
Initiatives, Inc (Nasdaq: http://www. Future events and actual results could differ
materially from those set forth in, contemplated by, or underlying the
forward -looking statements.

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Each spoon is individually packaged
and dosed with medicine to relieve cold and flu symptoms.
Additionally, I am pleased to announce an improvement to our Zicam Cold Remedy
Oral Mist(TM) product.zicam.com or Max Ramras at The RCG Group,
max@thercggroup. 24th Street,
Suite 455, Phoenix, Arizona 85016.

Matrixx Initiatives, Inc.

kneads evasive

"People who spend a lot of time in
the water will easily develop such infections, as well as hearing aid
wearers , due to the perspiration in the ear caused by the hearing
aid.99."
Mr.

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The cycle runs for 80 seconds, or you can remove the dryer when you
feel your ear is dry.dryear. Other factors that could
cause actual results to differ materially from the Company's expectations are
described in the Company's Annual Report on Form 10-K filed in March 2005, and
Form 10-Q filed in May 2005 , under the heading "Risk Factors", filed pursuant
to the Securities Exchange Act of 1934.

congestion coning

"Infections occur when water and moisture remain in the ear canal
allowing bacteria and fungi to grow," states Dr. Collins II, MD, with a mission to create a safe and effective
product to prevent outer ear infections .

Matrixx Initiatives Inc. Announces Zicam(R) Product Line Extensions; Zicam Intense Cold + Flu Relief Zicam Cough Mist Max

In studies published in the October 2000 issue of ENT --
Ear, Nose and Throat Journal, and separately in the January 2003 issue of QJM:
An International Journal of Medicine , the Zicam Cold Remedy product was shown
to reduce the duration of the common cold.

earcandles earcandles

Zicam Flu Utilizes an Innovative Redi-Dose(TM) Delivery

PHOENIX, Matrixx Initiatives, Inc. The new Cough Max will provide extended
soothing cough relief, up to eight hours, and is non-drowsy.

The Company's
flagship product Zicam Cold Remedy nasal gel, is a patented, homeopathic
remedy that has been clinically proven to reduce the duration and severity of
the common cold. Additionally , in July 2004 Matrixx began
distributing six new Cough Mist(TM) products.

earcandles earcandles

319. The new flu relief products
utilize a new Redi-Dose delivery spoon.

sore remedy

The Sahara DryEar is a safe and effective tool designed to
dry the ear canal of water and moisture.

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Hamilton P. Factors that could cause actual results to differ
materially from the Company's expectations include the potential impact of
current and future product liability litigation; and the possibility that
expenses, including legal expenses , may exceed budgeted amounts; the
possibility of delays or other difficulties in implementing new product
improvements and introducing to the marketplace new products and brands;
regulatory issues , or public relations challenges; the possibility that the
Company's products may face increased competition or negative publicity; the
severity of the next cold season; the possibility that future sales of Zicam
products will not be as strong as expected; and the possibility that supply
issues may impact future sales of Zicam products.

earaches kneads

This high tech non-medical
treatment is perfect for all water sport enthusiasts, hearing aid
users and other individuals who suffer from ear canal infections. Collins
II, MD, creator of Sahara DryEar.
For more information, or to purchase Sahara DryEar, visit
www .net or call 1. Sahara DryEar is available for
$69.matrixxinc.

detoxify earaches

Features of Sahara DryEar include a customized computer chip,
which maintains gentle airflow and dry cycle, and PTC heating unit
monitors that regulate a safe, warming heat range.
Carl J. I am confident the improved flavor will please consumers and add
to the already high growth of our Cold Remedy product line. The Company believes significant growth opportunities
still exist and we will continue to focus on increasing brand awareness and
trial, new product development, and expansion into additional over-the-counter
healthcare categories. The words "believe,"
"expect," "plan," "anticipate," and other similar statements of expectation
identify forward-looking statements and include statements regarding: (i) our
expectation of using new advertising to attract new users to Zicam; (ii) our
expectations regarding the introduction of product improvements, new products,
and a new brand in 2005; (iii) our belief that significant growth opportunity
continues to exist; and (iv) our plan to focus on growth and invest in
research and development.

earaches labyrinthitis

"

About Matrixx Initiatives, Inc.

earcandles coning

0476. A FREE Sport Travel Pack (valued at $42.
The Company is adding four new flu relief products (Zicam Cold + Flu Day,
Zicam Cold + Flu Nite, Zicam Maximum Strength Flu Day, and Zicam Maximum
Strength Flu Nite) to the Zicam franchise .
Each spoon is individually packaged and can be mixed with your beverage of
choice (hot or cold ) to deliver fast acting relief while you enjoy the flavor
of your preferred beverage. We are looking forward to growing the Zicam line and
remain excited about the introduction of Nasal Comfort(TM) , our new brand and
product for nasal health. is engaged in the development, manufacture and
marketing of over-the-counter pharmaceuticals, which utilize innovative drug
delivery systems. Zicam, LLC , its wholly-owned subsidiary, produces, markets
and sells Zicam(R) products in the cough and cold category; and plans to
launch a new brand, Nasal Comfort for nasal health in 2005.com .

kneads alleviating

About Sahara Design + Marketing Group

Sahara Design Marketing Group, LLC was founded in 2004 by Hamilton
P. Forward-Looking Statement Disclaimer:
This news release contains forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995.

ear sinus

(Nasdaq: MTXX), a high growth, over-the-counter healthcare company that
develops and markets products that provide consumers with "better ways to get
better," today announced several additions to its Zicam product line, as well
as an improvement to Zicam Cold Remedy Oral Mist(TM).

earcandles earaches

The innovative Redi-Dose delivery spoon is a new way of delivering
medicine to relieve body aches and congestion that accompany a cold or flu. Matrixx is located at 4742 N.

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"
The new portable dryer is easy to use. The Company is also expanding the successful Zicam
Cough Mist(TM) line by adding Zicam Cough Mist Max, which provides extended
relief up to eight hours and is non-drowsy. The Company also markets a full
line of Zicam brand pharmaceuticals, including Zicam Cold Remedy
Chewables(TM); Zicam Cold Remedy Oral Mist (TM); Zicam Cold Remedy
RapidMelts(R); Zicam Allergy Relief; Zicam Cold Remedy Swabs(TM); Zicam Kids
Size Cold Remedy Swabs(TM); Zicam Extreme Congestion Relief; Zicam Sinus
Relief; and Zicam Nasal Moisturizer. For
additional information, contact William Hemelt, Chief Financial Officer,
602 -385-8888, whemelt@matrixxinc.

The origin of this practice has been given as ancient Tibet, China , India, Egypt, and pre-Columbian America.

noninvasive congestion

Business Editors

SAN DIEGO----Sahara Design +
Marketing Group announces the launch of their patented product, Sahara
DryEar(TM). In response to consumer feedback, we have improved the
flavor of Oral Mist to deliver our cold remedy formula with a more pleasing
mint flavor. Shipments of the
new products are expected to begin in the third quarter of this year.

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800. The innovative
flavorless Redi-Dose can be mixed with any beverage , hot or cold, and
dissolves completely. Johnson, President and Chief Executive Officer of Matrixx
Initiatives, said, "It is a pleasure to announce further expansions to the
Zicam brand.com. We do not undertake, and we
specifically disclaim, any obligation to publicly update or revise any
forward -looking statement whether as a result of new information, future
events or otherwise.

auricular sore

Sahara DryEar comes with a lithium ion
rechargeable battery, a UL approved battery charger, and five
color-coded earpieces, which are reusable and easy to take on and off.

auricular hopi

You can use Sahara DryEar after showering,
swimming or any other water activity. Dr. Zicam Cold + Flu Relief products are a progressive extension
into the $430 million flu market group within the $3. For more information regarding
Matrixx products, go to http://www.

ears auricular

Ear candling or coning is described as a method of cleaning the ears and the mind, and alleviating a host of physical, emotional and spiritual ailments.

detoxify congestion

The dryer also
includes an intake filter that keeps air flow clean and a LED light
that indicates the unit is on. Johnson continued, "We are also adding Zicam Cough Mist(TM) Max to the
Cough Mist line introduced last year . We are
proud of the growth we have achieved, growing from two products in 2001 to
21 products this year.com, or Bill Barba, investor relations, at
602-385-8881, bbarba@matrixxinc.

earcandles meniere

Simply place the
comfortable ear piece inside your ear after getting out of the water
and turn it on to feel the soothing, warm air flow drying your ear.5 billion cough/cold
category.

remedy noninvasive

---

- - kjjkjk

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