Mural Art Steers Away from the Streets and Towards the Gallery for Charity

For many quitters, quitting is a
process measured by the little things that help end their relationship with
cigarettes.S.
Now we find these positive reactions have resulted in lower smoking rates, the
most important outcome for public health.S.

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mycitymyart. Mural
designs created by the children are posted on the Web site, and GSK Consumer
Healthcare has donated $7,500 to support each charity 's art education
programs. Many quitters are not aware
that success is much more likely when the person quitting seeks support and
uses clinically proven products such as Nicorette(R) nicotine gum . Its more than 30 well-
known brands include the leading smoking cessation products, Nicorette(R ),
NicoDerm(R) and Commit(R), as well as many medicine cabinet staples,
Abreva(R), Aquafresh(R ), Sensodyne(R) and Tums(R). Twenty-two percent of the overall
decline in youth smoking during these years is attributable directly to the
truth(R) campaign, according to new research published in the March issue of
the American Journal of Public Health.
"Evidence of a Dose-Response Relationship between "Truth" Antismoking Ads
and Youth Smoking" by Matthew Farrelly and colleagues found that youth who
were exposed to a greater number of truth(R) advertisements were less likely
to smoke . The American Legacy Foundation was created as a result of the
November 1998 Master Settlement Agreement (MSA) reached between attorneys
general from 46 states, five US territories, and the tobacco industry . Summary of
findings from the 2001 National Household Survey on Drug Abuse: Volume
II. 47(19):386-389. In fact, half
of all smokers who quit in the last 10 years say having smoke -free public
places made it easier for them to quit.

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"
Each day, more than 4,000 youth ages 12 to 17 try a cigarette for the
first time(1), and 80 percent of all smokers have their first cigarette before
age 18(2).0 percent to 18.
alone.
New data from California show that the state's 15-year commitment to
tobacco prevention, including a cigarette tax increase, statewide smoke-free
workplace law, and youth smoking prevention activities, are paying off."
Mosow said.

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"
Each artist created a quit-smoking themed mural to be entered into a
nation-wide competition.
"Urban murals have previously been used by the tobacco industry to market
their products, so we think it's about time we used this vehicle to help the
community;" said GSK Consumer Healthcare's Vice -President, Smoking Control,
Bill Slivka. One of these murals or an email with a child's design may inspire
a smoker to think about quitting.
"The truth(R) campaign has performed an immeasurable service in
encouraging the decline of smoking among youth," said Georges C. The truth(R) campaign undoubtedly plays a crucial
part in changing the attitudes of young people toward smoking, thus shielding
them from future tobacco addiction and related disease.5 billion the tobacco
industry spent in 2002 to advertise and promote their products in the U.

tobacco proportion

GlaxoSmithKline is
committed to improving the quality of human life by enabling people to do
more, feel better and live longer.
"The truth(R) campaign has made a significant impact in reducing youth
smoking rates in the United States .

cigarettes tobacco

newscom. Brown, Jr.
Not only have these artists agreed to help GSK Consumer Healthcare and
Nicorette (R) nicotine gum in spreading its quit-smoking message, but they have
teamed up with children's charities in each city to give lessons in mural art.
Each artist helped lead an art class with children from the charities to
enlist them to create their own creative quit-smoking themed art.com, starting August 22nd.S. The study findings are consistent with
previous studies, which demonstrate that effective smoking prevention
campaigns are critical to the public health of this nation and that their
elimination will likely reverse gains that have been made in reducing youth
smoking," said Dr. In fact, at the present rate of decline youth smoking could meet or
exceed the federal Healthy People 2010 objective of a rate of decline to 16
percent by 2010. Pathways
to Established Smoking: Results from the 1999 National Youth Tobacco
Survey.

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The campaign can be seen
on media popular with youth such as MTV, FOX, the WB, Fuse, Spike, G4 and BET.

Teen and child smoking; initiation of smoking; causes and influences.

advertised smokefree

Jesse W.

truth(R) Youth Smoking Prevention Campaign Associated With Substantial Decrease in Youth Smoking

"Still,
over 4 million teens in the United States are smoking cigarettes so it's
important for campaigns that work such as truth(R) to continue so we don't
lose the valuable momentum we've gained to date in the fight against smoking. Between one-third and one-half of youth who try a cigarette will
go on to become a daily smoker(3). Without truth(R) this decline could end or even reverse itself. Legacy First Look Report 3.

addicting lungs

The art lessons also
included information for the children about the risks of smoking and what they
can do to keep from starting the deadly habit. The same web site
features galleries of the children's art and includes options to send your
favorite mural designs to friends and family. By preventing this
hazardous behavior , we may further ensure that today's young people will be
healthier adults.
"We are at a critical stage in this fight. Both state-sponsored youth
smoking prevention programs and the truth(R) campaign are in jeopardy," said
William Sorrell, Vermont Attorney General and member of the American Legacy
Foundation's Board of Directors. Youth smoking rates are at a historic 28-year
low.americanlegacy . Ninety percent of
Californians support the 10-year-old law, according to a 2004 Field Research
poll released by the California Department of Health Services.

smokefree smoking

GlaxoSmithKline's quit-smoking products and their related Web sites have a
wealth of information about quitting smoking for adults." The study examined changes in
youth smoking to varying rates of exposure to the ads over time and across
media markets in the U. The least our
lawmakers can do is pass policies that support our families and kids.

tobacco prevalence

mycitymyart. From 1997-2002, the prevalence of smoking
among all grades combined (8th, 10th and 12th) fell from 28."
The truth(R) campaign, launched in February 2000, is the largest national
youth smoking prevention campaign and the only national campaign not directed
by the tobacco industry. Washington DC: American Legacy Foundation., Minnesota is failing families and
kids by not adopting the kinds of anti-tobacco measures that protect
everyone's right to breathe clean indoor air and prevent kids from smoking,
according to the Minnesota Smoke-Free Coalition.

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Benjamin , MD,
FACP, executive director of the American Public Health Association. "Every
day, thousands of children jeopardize their health by becoming smokers, and
more lives will be imperiled if we do not continue to educate teens about the
deadly risks of smoking.
Print advertisements for the campaign run in magazines such as Vibe, CosmoGirl
and Transworld Skateboarder and thetruth. We need both the state and national
campaigns to prevent young people from becoming addicted to cigarettes and
facing a lifetime of disease. Decline Selected
Cigarette Smoking Initiation and Quitting Behaviors Among High School
Students.

perils smokers

Dr., controlling for national and state trends in
tobacco control measures and other risk behaviors.

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About GlaxoSmithKline
GlaxoSmithKline is one of the world's leading research-based
pharmaceutical and consumer healthcare companies."
The American Legacy Foundation, which provides strategic direction and
funding for the truth(R) campaign, received in 2003 what is likely its final
payment from the National Public Education Fund established by the Master
Settlement Agreement.S.

(3) Morbidity and Mortality Weekly Report.

Health Coalition Urges Lawmakers to Adopt Anti-Tobacco Measures That Support Minnesota Families

PAUL, Minn.

marlboro smoking

Surgeon
General Report, African Americans are 50 percent more likely to develop lung
cancer than Caucasian men.
"More and more teens are choosing health by not smoking , and that is
absolutely terrific news," said CDC Director Dr. New data from America's
longest running anti-tobacco program show that Minnesota could dramatically
lower youth smoking rates and save millions in health care costs if it adopted
tobacco prevention measures that are proven to be effective.
"Despite the doomsday scenarios from the tobacco and hospitality
industries, smoke -free laws are popular, good for business, and good for
public health," Mosow said.

nicotine nonsmokers

About GlaxoSmithKline Consumer Healthcare
GlaxoSmithKline Consumer Healthcare is one of the world's largest over-
the-counter consumer healthcare products companies.com is a popular Web site with an
average of 250,000 unique visitors each month. Now the funding
for truth(R) is rapidly declining .,
the foundation develops programs that address the health effects of tobacco
use through grants , technical assistance and training, youth activism,
strategic partnerships, counter-marketing and grassroots marketing campaigns,
public relations, and outreach to populations disproportionately affected by
the toll of tobacco.

tobacco prevalence

The murals from the five cities: Atlanta,
Philadelphia, Chicago , Los Angeles and New York, are posted online at
http://www. "MyCityMyArt is part of our commitment to helping people tap
into their inner strength to quit smoking. According to the 1998 U. If
truth (R) dies it won't die alone. Located in Washington, D. The foundation's national programs include Circle of
Friends(R), Great Start(R), a Priority Populations Initiative, Streetheory(R)
and truth(R) . Visit
http://www.

(1) Substance Abuse and Mental Health Services Administration. Department of Health and Human Services, 2002; NHSDA
Series H-18; DHHS publication no.

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com/cgi-bin/prnh /20050823/NYTU043A )
GlaxoSmithKline (GSK) Consumer Healthcare, marketers of Nicorette(R)
nicotine gum, has enlisted professional commercial mural artists in five
neighborhoods to help spread quit -smoking messages to African-American
communities with a program called MyCityMyArt.
"The MyCityMyArt program delivers the kind of positive, pro-health
activity and message we want to be spreading to African-American youth," said
Rev.
The five professional murals can be viewed online and judged by the public
at http://www. New Study Credits American Legacy Foundation(R) Campaign
for 22 Percent of the Decline

WASHINGTON, The American Legacy Foundation 's
national truth(R) youth smoking prevention campaign accelerated the decline in
youth smoking rates between 2000 and 2002. Grade, race/ethnicity,
gender, parental education and weekly income were also controlled factors in
the study.C.

tobacco grannis

Cheryl Healton, president and CEO of the American Legacy
Foundation. Julie Gerberding.org. "Tobacco companies spend millions to market their deadly product
to our kids and to lobby against public health measures.

cigarettes slugfest

The study, which is the first to
evaluate the behavioral outcomes of the truth(R) campaign, also found that by
2002, there were approximately 300,000 fewer youth smokers as a result of
truth(R).

The American Legacy Foundation(R ) is dedicated to building a world where
young people reject tobacco and anyone can quit. (SMA)02 -3759. Data From California's Anti-Tobacco Program Reveal Minnesota Weaknesses
When It Comes to Protecting Kids

ST.

smoking chemically

The study assessed whether there is a dose -response relationship
between the level of exposure to the campaign and changes in youth smoking
rates during the first two years of the campaign, 2000-2002. Farrelly notes that, "previous research showed that truth(R)
advertisements appealed to teens and changed their attitudes about smoking.

"The foundation has received what is likely
its last major payment from the Master Settlement Agreement . truth(R) is needed to counter the $12.
Mosow said the state should raise the cigarette tax by $1."

nonsmokers exaggerated

Five Mural Artists join GlaxoSmithKline (GSK) Consumer Healthcare and
Nicorette (R) Nicotine Gum to Raise Awareness About the Dangers of Smoking -
Voting in National Art Competition Begins Today

PITTSBURGH, "Graffiti" or mural art has long been
known for its presence on city streets, but recently the creative minds behind
the graffiti have begun to look more towards the mainstream art world., executive director of the National Association of
African Americans for Positive Imagery.com for the public to view and vote for their favorite
mural.
Data from the Monitoring the Future survey was used to provide a
nationally representative sample of approximately 50,000 students in grades 8,
10 and 12 who were surveyed each spring from 1997-2002 . The Monitoring the
Future survey is designed to monitor youth alcohol, tobacco and illicit drug
use in the U.S. Despite its success, the truth(R) campaign now faces an
unprecedented funding challenge. Rockville,
Maryland: U. 1998.
"The difference in youth smoking between California and Minnesota is
troubling," said Steve Mosow, Minnesota Smoke-Free Coalition Executive
Director. "While California is raising a generation of kids who do not smoke
and will live healthier lives, Minnesota will continue to pay skyrocketing
health care costs as generation after generation become addicted and face a
lifetime of chronic and costly diseases. Such an
increase would dramatically lower youth and adult smoking rates and save money
in tobacco-related health care costs.

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"Unfortunately , the inner city is
still an important marketplace for cigarette manufacturers, as they must
constantly find new users for their products. While the
truth(R) campaign was launched nationally, the amount of campaign messages
varied considerably across media markets and over time during 2000-2002.

nonsmokers tobaccofree

(Photo: http://www."
Research has shown that African-Americans suffer disproportionately from
chronic and preventable disease from smoking, with smoking being the leading
cause of death among African-Americans. The campaign exposes the tactics of the tobacco
industry, the truth about addiction, health effects and social consequences of
smoking and allows teens to make informed choices about tobacco use by giving
them the facts about the industry and its products. Technical appendices and selected data tables. October 2000.2 percent of California high school students smoke compared to a staggering
28.9 percent of Minnesota high school students, according to data from both
state health departments. California was the first state in the
nation to adopt a statewide smoke-free workplace law.
"Polls show Minnesota voters support anti-tobacco efforts that protect
their right to breathe clean indoor air and that prevent kids from smoking.

cigarettes rwj

MyCityMyArt aims to help educate the community and smokers about being
prepared for the challenges of quitting smoking. GlaxoSmithKline Consumer
Healthcare continues to develop innovative products to help all smokers find
their best support system and achieve their goal of being cigarette free. and is conducted by the University of Michigan's Institute for
Social Research.0
percent, representing a 36 percent overall decline .

(2) Mowery PD, Brick PD, Farrelly MC. Only
13."
The Coalition urged lawmakers to adopt the Freedom to Breathe Act as a
first step toward renewing Minnesota's commitment to protecting everyone's
right to breathe clean indoor air.

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