Agreement Will Include American and Canadian Distribution of PC Titles

WELWYN GARDEN CITY, Herts, United Kingdom , Digital
Jesters, a videogame publisher based in England, announced today that it has
reached an agreement with Take-Two Interactive Software, Inc. The Company publishes and develops products through its
wholly owned labels Rockstar Games, 2K Games and Global Star Software; and
distributes products in North America through its Jack of All Games
subsidiary. The company's
commitment to originality resulting in it snapping up the original TrackMania
game from French developer Nadeo and DJ's ethos of community development
strategy resulted in the game becoming one of the sleeper hits of the year .com

MEDIA CONTACT
Mark Van Lommel
GCI Group for Digital Jesters
323-761-7435
mvanlommel@gcigroup.
"Political parties are leaving people disenfranchised , disinterested or
disgusted," says Lance Mald, Chief Creative Officer of Ten United.org

MEDIA CONTACT: Sonya Fry, OPC, 212 626-9220.

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Mr.

Veteran CBS Correspondent Tom Fenton Speaks to OPC on Failed TV Coverage

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For additional information on Digital Jesters, please visit
http://www. The answers, published in the June's "The Cure for
Everything" feature, include shortening "Democrats" to "Dems, adding a word to
the first line of the Constitution and blending the colors red and blue to
illustrate unity in America.

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Set up by the duo responsible for launching and establishing
the Sudden Strike and Cossacks series of games in the UK, the firm's remit is
simple: to source and publish the best games available.

What: Discusses his contention that TV coverage is largely at fault for
the lack of knowledge and understanding at home as described in his new
book, Bad News: The Decline of Reporting, The Business of News and The
Danger to Us All (Harper/Collins - Regan Books).
* Book endorsements include Walter Cronkite and Don Hewitt.

alison stardock

The latter idea, expressed through the line "Power to the Purple," is the
brainchild of leading Ohio agency Ten United.

When: Monday, February 28 Reception at 5:30pm, Talk at 6:15pm
Where: Club Quarters, 40 W.

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The
games that are part of the agreement will be the first titles Digital Jesters
has published in the U.

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foreign policy."
* "At the time of the Bush Kerry election," Fenton says, for the
first time "the news media had an even worse credibility gap" than
the government.

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soft gameplay

A 25-year veteran of the advertising industry, Mr. We live and die
by the size of our audience; we dumb down the news to pump up the
ratings .

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The Company maintains sales and marketing offices in Cincinnati ,
New York, Toronto, London, Paris, Munich, Madrid, Vienna, Milan, Sydney, Breda
(Netherlands) and Auckland.

About Digital Jesters
Founded in 2003, Digital Jesters is a British -based publisher of computer
and video games. Mald is available to comment on Ten United's response to Esquire as
well as other marketing and advertising issues. Mald has created award-
winning campaigns for brands such as Burger King, General Electric and
DirecTV.

strategy presidential

"We are extremely pleased to be working with Take-Two in broadening our
reach to PC gamers in North America, especially the United States," said Terry
Malham, co-founder and commercial director, Digital Jesters.S.

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to distribute PC
games in America and Canada. "Take-Two's
distribution capabilities mesh well with our company's mantra which is
publishing innovative, original titles which appeal to a broad range of
gamers.

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"

About Take-Two Interactive Software
Headquartered in New York City , Take-Two Interactive Software, Inc. It has also published its own comic book to
widespread critical acclaim.digitaljesters.com .

developed gameplay

. 45th St.

developed machine

Ten United Executive Available for Comment on Democrat 'Cure '

(between 5th + 6th Avenues) NYC

RSVP: OPC Office, 212 626-9220, sonya@opcofamerica .

manager election

is an
integrated global developer, marketer, distributor and publisher of
interactive entertainment software games and accessories for the PC,
PlayStation(R) game console, PlayStation(R)2 computer entertainment system,
PSP(TM) handheld entertainment system, Xbox(R), Nintendo GameCube(TM) and Game
Boy(R) Advance.

Political strategy simulation game developed by Stardock and published by UBI Soft for the PC.

talk gamespot

UK Video Game Publisher Digital Jesters Announces North American Distribution Agreement With Take-Two Interactive Software

com

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NEW YORK,

Who: Tom Fenton, award-winning , London-based CBS correspondent, 1970 to
last December, on disastrous effect of inept and insufficient television
news coverage of U.

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The firm
has enjoyed four top 10 PC hits, three of which are from the developers
Cyanide, creators of Pro Rugby Manager and now DJ is expanding its operation
to cover additional territories. Prior to joining Ten United in 2003, he held senior posts with BBDO,
Saatchi + Saatchi and Campbell Ewald..

machine election

strategy manager

For more information, or to arrange an interview with Mr. Mald, contact
Lee Brody at 412-867-3231 or lbrody@tenunited.

political speeches

Chief Creative Lance Mald to Discuss Agency's Response to Esquire Magazine

COLUMBUS, Ohio, How do you rejuvenate the
Democratic Party? That's the question Esquire magazine posed to three of the
country's top ad agencies.

Background:
* Fenton says book will initiate campaign to galvanize Americans to
awareness of need for more and better news.

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A
tie-in with record-breaking yachtswoman Ellen Macarthur for the firm's second
release Virtual Skipper 3 ensured the game received widespread attention among
the elusive non-gamer, and firmly placed the publisher on the map. According to its creators, the
concept is firmly rooted in the pivotal role Ohio played in the 2004
presidential election.
* Fenton: "Far too often we take the official line.

miller ubi

Digital Jesters was formed by ex-members of CDV in September of 2003 and
has since published over 12 PC titles in the UK and parts of Europe. Take-Two also manufactures and markets video game accessories in
Europe , North America and the Asia Pacific region through its Joytech
subsidiary. "They
fight to the narrowest of victories and even those are disputed. We are falling down on the job.