Pocket
Games readers are now 20 years old on average, and 13% of the readership is
female compared to 9% in 2003.

* 76% have recommended handheld games to friends.

-- 58% have purchased a game for their mobile phone. Electronic Gaming Monthly has the highest rate
base of any independent gaming magazine published.

EA Delivers Crushing Vehicular Payback in Burnout Revenge; Players Rip Through Traffic and Settle the Score in the Sequel to 2004's Racing Game of the Year

Electronic Arts markets its products under
three brand names: EA SPORTS(TM), EA GAMES(TM) and EA SPORTS BIG(TM).

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Pocket Games Readers -- Heavy Purchasers and Influencers

* Pocket Games readers shop 16 times a month for gaming products. It covers the PlayStation
2, Xbox, GameCube, Nintendo DS, Sony PSP, and all relevant and emerging game
systems .
In fiscal 2004, EA posted revenues of $2.96 billion and had 27 titles
that sold more than one million copies. and/or other countries. PlayStation
is a registered trademark of Sony Computer Entertainment Inc.

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"The PSP especially is geared towards more general consumer use, with its
music and media playing capabilities, and the innovative DS continues to
retain its strong franchise base.S. The Company exports the power of its brands
internationally, with publications in 40 countries and 20 languages.com
and 1UP. It's hell on the highway and
Electronic Arts (Nasdaq:ERTS ) today announced plans to let gamers live
out their wildest commuter fantasies this September with Burnout
Revenge(TM).
Founded in 1982, the company develops, publishes, and distributes
interactive software worldwide for videogame systems, personal
computers and the Internet.

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Ziff Davis Media Game Group
reaches 8 million core gamers per month, making Ziff Davis Media the largest
publisher of video and PC game magazines in the United States. In the United States, the Company publishes 10 magazines
including PC Magazine, Sync, ExtremeTech, DigitalLife, eWEEK, CIO Insight,
Baseline, Electronic Gaming Monthly, Computer Gaming World and Official U.com

Electronic Arts, EA, Burnout, Burnout Revenge, EA SPORTS, EA
SPORTS BIG and EA GAMES are trademarks or registered trademarks of
Electronic Arts Inc.

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* Pocket Games readers use mobile phones to play games:

-- 59% own a mobile phone.
Ziff Davis Media is a leading integrated media company serving the
technology and videogame markets. The Company also produces highly-targeted b-to-b and consumer
technology events including DigitalLife.

EA will debut Burnout Revenge at the Electronic Entertainment Expo
(E3) in Los Angeles on May 18, 19 and 20, 2005.com

About Electronic Arts

Electronic Arts (EA), headquartered in Redwood City, California,
is the world's leading interactive entertainment software company.

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SAN FRANCISCO, According to a recent Pocket Games
readership research study conducted by videogame magazine publishing market
leader Ziff Davis Media Game Group, portable gamers are shifting to an older
and more diverse demographic segment than it has been historically. PlayStation Magazine is the #1 publication for
passionate PlayStation and PSP gamers.

About Ziff Davis Media Inc.5 billion hours of traffic delays in 2002, at
a cost of more than $63.
Microsoft and Xbox are either trademarks or registered trademarks of
Microsoft Corporation.

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For more information about Burnout Revenge , please visit
http://info.

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com features
exclusive editorial content in addition to content drawn from Ziff Davis Media
Game Group magazines Electronic Gaming Monthly, Official U.
PlayStation Magazine. Ziff
Davis leverages its content on the Internet with a network of highly-targeted
technology and gaming sites including PCMag.S.
In addition to tricked out new race, crash and road rage modes ,
Burnout Revenge takes the series' blistering speed and spectacular
destruction to dizzying new heights with an all-new Revenge mode,
challenging gamers to battle the clock and unleash their frustrations
on rush hour traffic.com.

It was released August, 2002.

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ea. in the U.

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Ziff Davis Media Game Group Announces Pocket Games Research Study Results

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-- 38% play games on a mobile phone. 1UP .com.

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The site taps into the Game Group's
unparalleled editorial resources to provide a rich body of reviews, previews,
cheats, Top 10 lists, downloads, news and stories.

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"
The study shows cell phone gaming also on the rise, with 38% of mobile
phone owners playing games on their phones . The Company is an information services
provider of technology media including publications, websites , conferences,
events, eSeminars, eNewsletters, custom publishing, list rentals, research and
market intelligence.

Business Editors/Entertainment Editors/High-Tech Editors
E3Expo 2005

CHERTSEY , England----According to
the 2004 Urban Mobility Report by the Texas Transportation Institute,
U .2 billion.S. PlayStation Magazine, "Multiplatform Game of
the Year" by Electronic Gaming Monthly and "Best Xbox Game of 2004" by
GameSpot.

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Furthermore, 27% of readers currently own a PSP and
57 % are considering purchasing one within the next 12 months.

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Ziff Davis Media Game
Group conducts several important readership and other videogame research
studies each year including the industry's staple , Digital Gaming in America,
which it debuts at its annual Electronic Gaming Summit in Sonoma, California
in August. All other trademarks are the property of their
respective owners.

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About Ziff Davis Media Game Group
Ziff Davis Media Game Group is the largest publisher of electronic game
magazines in the United States.S.com, ExtremeTech. Additional information is
available at http://www. The game is currently in development by Criterion
Games for the PlayStation(R) 2 computer entertainment system and
Xbox(R) video game system from Microsoft.

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Burnout Revenge is the sequel to 2004's award-winning Burnout 3:
Takedown, which has garnered dozens of awards, including "Game of the
Year" by Official U.

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ea. More information about EA's products and full text
of press releases can be found on the Internet at http://info.

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"Some of the new portable devices are designed to appeal to a much more
mainstream and upscale audience than the traditional gamer crowd," said John
Davison, Vice President and Editorial Director of Ziff Davis Media Game Group. On average, they give
recommendations to 8 other gamers. PlayStation
Magazine and Computer Gaming World. EA's homepage and online game
site is www.

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com, eWEEK.

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The recent popularity of the Nintendo DS and Sony PSP handheld gaming
devices appears to be the major impetus for these shifts: the study shows that
42% of Pocket Games readers own a Nintendo DS and 13% plan to purchase one
within the next 12 months. With its main headquarters and PC
Magazine Labs based in New York, Ziff Davis Media also has offices and lab
facilities in the San Francisco and Boston markets.com .

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Methodology
The 2005 Pocket Games reader research study was conducted in April 2005 by
Ziff Davis Media Game Group from a sample of newsstand readers who filled-out
an online survey to qualify for a sweepstakes draw. Official U. Computer Gaming World is the longest
running and most respected publication for core PC gamers.
Burnout Revenge lets gamers rip through rush hour traffic and lay
waste to scores of rubbernecking roadhogs in an over-the-top scene of
vehicular mayhem.

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