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As part of the agreement, IGN.

About the NBA

Since its founding in 1946, the NBA has truly become a global
phenomenon that transcends national boundaries. With 30 teams in the
United States and Canada, NBA games and related programming are
broadcast to 214 countries in 43 languages via 157 telecasters; they
are one of the largest suppliers of sports television and Internet
programming in the world. Other trademarks and copyrights
mentioned are the properties of their respective holders.

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com with unique sports, videogame and
entertainment content from IGN .com news, feature articles, statistics, player
histories and more via a fixed NBA Headlines content section on the
sports homepage sports."
The NBA recently continued its commitment to the video game
industry, with new non-exclusive licensing agreements with five
publishers to develop, publish and distribute NBA video games.com, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy
Arena , Direct2Drive, TeamXbox, 3D Gamers, more than 70 community sites
and a vast array of online forums .com, with more than half of all visits
to the site coming from fans outside the United States, has nine
language-specific international destinations for fans around the
world.

Consumers of Nintendo DS(TM) systems and "Nintendogs" also
will have the opportunity to use the wireless "Bark Mode"
function, meet new "Nintendogs " owners and let their
puppies interact.newscom.

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"This provides IGN's millions of users with a huge, instantly
accessible resource of everything NBA," said David Tokheim, VP of
Marketing.

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Nintendogs (previously known as Puppy Times), for the Nintendo DS.

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com with
access to NBA.com.m. This rare appearance for Mr.

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com, and gamers visiting IGN. The company's properties include
IGN. From June to November 2004, the NBA
conducted 36 events with 30 partners on six continents .

CONTACT:
Chris Olmstead Jamie Nielsen
GolinHarris GolinHarris
(310) 625-6546 (cell) (714) 851-6505 (cell)
(213) 623-4200, ext. 763 (office)
jnielsen@golinharris.

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nintendo gamers

780 (office ) (213) 623-4200, ext.

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com's millions of sports fans will
have access to NBA.com's entertainment and lifestyle content to NBA. "With both the NBA and IGN. NBA.
appearance in support of his latest creation, the
blockbuster Nintendogs(TM).

The first 10 people in line with a DS and "Nintendogs" will
get a chance to use "Bark Mode" with the acclaimed Mr. Miyamoto's signature

* The 10,000-square -foot Nintendo World is a video gamer's
dreamland with hands-on entertainment throughout the store

* Owners meeting other adorable puppies as they interact
with the wireless "Bark Mode" function

WHERE: Nintendo World Store
10 Rockefeller Plaza
New York, NY 10020

WHEN: Sunday, Sept.

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Mr.
Miyamoto.

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During the 2005 NBA Playoffs, IGN.com, GameSpy, Rotten Tomatoes, FilePlanet,
Direct2Drive, GameSpy Arcade, GameSpy Arena and TeamXbox are
trademarks of IGN Entertainment.

Creator of 'Zelda' and 'Super Mario Bros. ' Visits New York's Nintendo World Store

"(R), "Donkey Kong"(R) and "The
Legend of Zelda"(R).

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com" will bring the
best of IGN. The company's paid content, download and
game play services are among the most popular game-related
subscriptions available on the Internet.

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IGN .

About IGN Entertainment

IGN Entertainment operates many of the Internet's leading
destinations for video gaming, entertainment and community targeted at
teens and 18-34 year-old males. Miyamoto has reached celebrity status around the world
and is often referred to as the "Spielberg" of video games
as he's thrilled gamers for decades with his creative
touch.

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Business Editors/Video Game Writers

NEW YORK + BRISBANE, Calif.com's editors will also appear on
NBA TV providing their insight and knowledge on the gaming industry.com having a large following
with 18-34 year old males, this was a perfect fit for both of us to
share our content and expertise. The NBA is a recognized leader in global sports marketing with
13 offices around the world.com/cgi-bin/prnh/20050516/NINTENDOLOGO )

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----The
NBA and IGN Entertainment, the leading gaming information network and
a leading provider of file distribution , digital retail and in-game
technology, have teamed-up for the remainder of the 2005 NBA Playoffs
to provide fans visiting NBA.S. - 1 p.

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Collectively, these properties
reached 24 million users worldwide(1) in the month of March 2005,
according to Internet audience measurement firm comScore Media Metrix.

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"What's New at IGN. Today,
NBA video games are available to fans in more than 100 countries and
on more platforms than ever before, maximizing the reach of NBA video
games around the world .com, IGN Entertainment's flagship website, reaches the highest
concentration of 18-34 year old males online, according to
Nielsen//NetRatings @Plan Spring 2005 release. IGN Entertainment's
network of media properties reaches an audience of more than 24
million unique visitors worldwide. 25, 11 a.com

(Logo: http://www.

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IGN Entertainment is also a leading provider of technology for online
game play in video games.S.m.

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NBA.com and IGN.com Team-up for 2005 NBA Playoffs

com 's wealth of in-depth basketball content.com. The privately held company
has its headquarters in the San Francisco Bay Area, with offices
throughout the U.

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The league
opened the 2004-05 season with 81 international players from 35
different countries and territories.

(1) Worldwide data cited herein represent an aggregate of 32
countries reported by comScore Media Metrix on a monthly basis . 'Nintendogs' Owners Experience Bark Mode at Gamers' Paradise

WHAT: The first 200 people in line at the Nintendo World Store
are guaranteed an autograph from legendary video game
designer Shigeru Miyamoto, who is making a rare U.

nintendogs puppy

IGN Entertainment, IGN.

VISUALS: * Excited Nintendo fans meeting their celebrated video game
hero

* Fantastic giveaways that include limited -edition Nintendo
DS skins with Mr.

BACKGROUND: Miyamoto began as an artist at Nintendo and is the genius
behind several of the most recognized video games of all
time, including "Mario Bros. Miyamoto
is a one-time chance for fans to meet the illustrious
creator.