In National Poll of Game Art and Design and Animation Students Results Show There Is More to Game Playing than Halo 2 and World of Warcraft

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Why the wide diversity in game playing preferences?
"It's hard to find a game that excels equally in all areas of graphics,
gameplay and storyline. "I just recently found this game and I have been
totally addicted ever since.
Other survey results reported that Art Institutes' students spend some 12
hours a week playing games with 44 percent naming PlayStation 2 as their
Favorite Game Console. For more
information visit The Art Institutes website
at http://www.

The Company distributes all first party
products, including SCEA, Microsoft and Nintendo hardware, software and
accessories, as well as third party licensed video game software.

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Similarly, the International Game Developers Association (IGDA) gave Half-Life
2 and Halo 2 top honors at its recent 2005 Game Developers Choice Awards.

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For Nick Maresco, his
game of choice is Darwinia.

About Hip Interactive
------ ---------------
Hip Interactive (http://www.

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However, once the results came in, "We realized that, like movies or
television shows, everybody has their favorites, and in the case of our game
and animation students, those choices were widely varied," he said.

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Those preferences may have something to do
with how they themselves would design or animate those games," says Sherrod.

The Art Institutes system of 31 education institutions is located
throughout North America, providing an important source of design, media arts,
fashion and culinary professionals.

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edu/surveyresults .

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"Final Fantasy 9
is a massive online community of gamers from all over the world. TORONTO, May 6 - Hip Interactive Corp.com.

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About Groove Games
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Headquartered in Toronto, Canada, Groove Games is a global publisher of
interactive entertainment software. Groove
most recently published Digital Extremes' new first-person action game, Pariah
as well as co-published the highly anticipated multi-platform game, Playboy
The Mansion.com) is a leading provider of
electronic entertainment products, including PC and video games, movies, video
arcade games, and proprietary games, branded as Hip Games(TM), and
accessories, branded as Hip Gear(TM).

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The results of the student poll reflect several similarities to recent
awards handed out by the game industry itself .
Game Art + Design students at The Art Institute of Atlanta concur in their
choice of playing games outside big blockbuster titles.

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"When we first decided on the
poll questions, we assumed that the big name titles like Final Fantasy and
World of Warcraft would do well -- after all, their game makers spend millions
of dollars advertising, promoting and creating a demand for those products ,"
said Sherrod.
"We found that only 11 percent of our students named Halo 2 as their
overall Favorite Video Game. I enjoy RPG-
based games, but I also enjoy playing games where I can interact with a large
diversity of individuals, who have the same interest as me," she says. Nearly half -- 46 percent -- said they did not own a
portable gaming device.

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The Academy of Interactive Arts
and Sciences' 8th Annual Interactive Achievement Awards recently honored Half-
Life 2 as both its "Game of the Year" and "Computer Game of the Year.hipinteractive.

quot game

It's visually
beautiful and the game play is simple and extremely fun," says Maresco.
Raycheal Risdal, a Game Art + Design student also from The Art Institute
of Atlanta, says her new favorite title is Final Fantasy 9.
That's not to say that the students polled don't enjoy best-selling
computer and video games, "It's just that there are many games out there, and
we found that our students often prefer games that may fly below the
traditional game-playing radar. For more information visit http://www.

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artinstitutes .groovegames.

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"We are very pleased to have this highly anticipated game delivered to
our retail partners and will be updating our shareholders on it as sales
progress over the current fiscal year," commented Arindra Singh, Hip's
President and Chief Executive Officer.

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In
addition , Hip Interactive Europe, as publisher of Pariah in Europe and
Australia/New Zealand, will release the game on May 6, 2005.

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For complete survey results,
visit http://www. Developed by
Digital Extremes and published in North America by Groove Games, Pariah is a
First Person Shooter (FPS), which released on two formats - PC and Xbox(R). Groove's mission is to partner with
leading developers and publish great games for avid gamers everywhere.

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edu/surveyresults .

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For these students -- many of whom hope to make a career in the 30 billion
dollar a year global software entertainment industry -- participating in a
national poll on game play preferences was an opportunity to weigh in on a
field where they hope to make a significant impact. World of Warcraft took Favorite Computer Game,
also with only 11 percent of the votes," said Sherrod. Halo 2 and Half-Life 2
captured Best Video Graphics and Best Computer Graphics, but with the
relatively low 14 percent and 17 percent of votes, respectively. The Art Institutes system of schools has
provided career-oriented education programs for 40 years.

Hip Interactive Corp. announces launch of Pariah

With offices
across North America and in Europe, Hip uses its distribution business to
leverage into higher margin, higher growth areas of the electronic
entertainment industry, such as licensing, publishing and its proprietary
games and accessories.

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PITTSBURGH, In its first national student survey
on video game preferences , The Art Institutes system of schools recently
polled over 1,000 Game Art + Design, Animation and Visual + Game Programming
students from throughout its 31 schools on everything from favorite computer
and console games to game purchasing behavior. Every aspect is flawless.

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The results were surprising, according to Marc Sherrod, Academic Director
of Game Art + Design for The Art Institute of California -- San Francisco and
spokesperson for the national survey results. "I 've started playing more niche games in simulation
and action adventure this past year because they 've become more accessible
from other countries," said Anthony Ruelas, 28, a Game Art + Design student at
The Art Institute of California -- San Francisco. (TSX:HP),
Canada's leading provider of electronic entertainment, including video games,
PC games, accessories and movies, announced today that Pariah shipped and is
on the shelves of retail outlets throughout North America. Hip Interactive trades on The Toronto Stock Exchange
under the trading symbol "HP".

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