The Game Factory Unites Land Before Time's Young Dinos Garfield Miss Spider Franklin and Stars of The Cartoon Network to Deliver Quality Entertainment to Yo

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In collecting items for the
party, Franklin has to progress through 10 different platforms
navigating his way around clever traps and solving puzzles to advance. Ages 5+; PS2 Suggested retail of $19. Ages
7+; GBA Suggested retail of $29. markets the PlayStation family of products and develops,
publishes, markets and distributes software for the PS one game console, the
PlayStation 2 computer entertainment system and the PSP entertainment system
for the North American market.
Visit us on the Web at http://www.
Janet Forman has joined the company as Vice President of Accounts
Receivables., which does business as
Alliance Distributors, is a full service wholesale distributor of
interactive video games and gaming products for all key manufacturers
and 3rd party publishers in the video game industry.

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16 additional mini -games can be unlocked and
played in the main mode.99 (EC);
NDS Suggested retail of $29. All
other trademarks are property of their respective owners.

Alliance Distributors Holding Inc. Expands Management Team

Alliance offers
comprehensive support on Playstation 2, PS1, PSP , X-Box, Game Cube,
Nintendo DS and GameBoy systems, peripherals and software titles

Safe Harbor

Certain of the above statements contained in this press release
may contain forward-looking statements which are intended to be
covered by the safe harbors created thereby.

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In three of the games a bonus challenge must
be overcome in order to advance. Ages 3+; NDS
Suggested retail of $29. For more corporate and product information, please visit
http://www. Forman was also a member of the National
Software Credit Association for 5 years.

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"

First and second quarter 2006 releases:
-- Franklin's Birthday Surprise -- Franklin wants to organize a surprise
birthday party for his best friend Bear in this platform action
adventure game for Sony PlayStation 2. It is a subsidiary of the K., Rated E10+

The PSP is available for a suggested retail price of $249.Y. Investors are cautioned
that all forward-looking statements involve risks and uncertainty.

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Young gamers
are required to take control of each of the popular young dinosaurs as
well as Littlefoot's Grandpa and venture through 6 exciting
environments.99 (RP)

-- Miss Spider Harvest Time Hop and Fly -- The miniature wonderland of
Sunny Patch is filled with bugs of all shapes, sizes and colors.

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99
(RP)

-- Franklin's Great Adventure -- Franklin's Great Adventure is an
adventure cross-platform game featuring three playable characters:
Franklin and his two friends Bear and Beaver, who each help the people
of their village.99 (RP)

-- Garfield And His Nine Lives -- The classic comic strip character is
back -- just as fat, lazy and lovable as ever! The 9 unique games all
have interactive environmental elements and hidden areas to reward
players who go exploring . Software Lineup Includes Original IP and Popular Franchises for PSP(TM)
(PlayStation(R)Portable) System

FOSTER CITY, Calif. PSP is a new portable entertainment
system that allows users to enjoy 3D games, with high-quality full-motion
video, and high-fidelity stereo audio.
Recognized as the undisputed industry leader, Sony Computer Entertainment
America Inc.

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Titles can be purchased via national toy, electronic,
video game, software and mass-market retailers.E.
Mathiasen Group A/S, the largest Nordic company within children's licenses and
spanning many different product categories such as: Apparel, toys, candy, home
furnishing and games. Mr.

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There are currently more than 70 games available
for PSP and more than 250 feature films, TV programs and videos from major
studios combining to create an unmatched library of entertainment content.

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99 (RP)

-- Land Before Time: Into the Mysterious Beyond -- Set in prehistoric
times , this tale of a group of young dinosaur friends, Littlefoot,
Cera, Ducky, Petrie, Spike and Chomper is centered on their lives as
they live, play and learn about life in the Great Valley . Sony Computer
Entertainment America Inc. (OTC Pink Sheets: ADTR), a distributor of
interactive video games and gaming products, announced today the
expansion of its management team with the appointment of a Vice
President of Purchasing and a Vice President of Accounts Receivables.
Bob Becker joins the Company as Vice President of Purchasing.

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The PlayStation 2 computer entertainment
system is set to revolutionize the home entertainment market, offering the
most compelling interactive content and the capability to be used as a network
terminal in the coming broadband era.----Alliance
Distributors Holding Inc. The Company has no duty and undertakes no obligation to
update such statements.

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continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(TM) game console,
the PlayStation(R)2 computer entertainment system and the PSP(TM)
(PlayStation(R)Portable) system. serves as headquarters for all North American
operations and is a wholly owned subsidiary of Sony Computer Entertainment
Inc. Forman spent
seven years at Take Two Interactive (Nasdaq: TTWO) as Credits and
Collections manager, and prior to that held the same position at
Acclaim for 10 years.

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It 's an amazing
opportunity to work with such highly respected brands and beloved characters,"
said Leah Kalboussi, VP North America.
Set in a 3D environment, young gamers choose to play the game in either
adventure mode or battle mode. Players use the different strengths and abilities of the
individual dinosaurs to help them overcome various obstacles. Experience lots of varied game play with the
three different game modes: Adventure, Bug a Bonus and Gallery mode. Bob
brings over 25 years of experience to the company.

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99 (USD) in a
PSP Value Pack.

About Sony Computer Entertainment America Inc.playstation.com.
"We are very excited that Janet and Bob have joined the Alliance
family. Their experience and expertise are key elements in our plans
for the continued healthy growth of our business," said Jay Gelman,
Chairman and CEO of Alliance Distributors Holding Inc.

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99 (RP)

About THE GAME FACTORY
The Game Factory, trading as The American Game Factory, Inc in North
America, is an international publisher of video and computer games based on
leading international children's characters.gamefactorygames.com

Based in Foster City , Calif. Ms.

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Sony Computer Entertainment America Inc.
These two executives bring to the Company over 35 years of combined
experience in the video game industry. Prior to joining
Alliance Distributors , Mr. Becker manages ongoing business activities relating
to the Video Game business, which includes purchasing and
merchandising.

About Alliance Distributors Holding Inc.

Alliance Distributors Holding, Inc.

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"2006 will see The Game Factory publish its most compelling range of
entertainment video games and software for young gamers. Ages 7+;
GBA Suggested retail of $29. The
story is a mix of exploration, puzzles and platform jumping to ensure
long-lasting playability.
The game takes full advantage of the newest Nintendo DS abilities --
while the top screen shows 3D character animation, the subscreen shows
character status, level information and special controls.us.

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More than 20 titles, developed for young gamers ,
will ship for the Game Boy Advance(TM), Nintendo DS(TM), PlayStation 2(TM) and
PC-CD ROM platforms . "Our ability to attract and introduce
new license partners throughout the year will see us extending our reputation
for producing high quality entertainment, across multiple platforms to young
gamers of all ages.

NOTE: "PlayStation" and the "PS" Family logo are registered trademarks
and "PSP" and "UMD" are trademarks of Sony Computer Entertainment Inc.

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The 8 platform levels feature a mix of exploration,
action and puzzle games.

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Players can also make their own
Garfield photo album using pictures from the animated series.

Becker spent close to three years at Ross
Stores and Macys, and prior to that he spent 13 years at Toys R US and
Nobody Beats the Wiz with an additional 12 years at Consumer
Distributors.
Actual results, events and circumstances (including future
performance, results and trends) could differ materially from those
set forth in such statements due to various factors, risks and
uncertainties, including but not limited to , risks associated with
technological change, competitive factors and general economic
conditions .

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Ages 5+; GBA Suggested retail of $19. Enjoy
playing through 24 different levels divided by key characters.

Sony Computer Entertainment America Rings in New Year With Six Titles for PSP(TM) (PlayStation(R) Portable) During First Quarter 2006

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In addition to the revolutionary PSP hardware , the PSP Value
Pack contains an unprecedented added-value package of accessories and
entertainment content, including 32 MB Memory Stick DuoT, headphones with
remote control, battery pack, AC adaptor , soft case, hand strap and cleaning
cloth, and a movie/music/game video sampler UMD disc including multiple
non-interactive game demos.

Business Editors

COLLEGE POINT, N. Prior to joining Alliance Distributors, Ms.

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Expands into Nintendo DS(TM), PlayStation 2(TM) and PC formats in 2006

NEW YORK, Building off its success as an
international publisher of video and computer games based on leading
international children's characters, The Game Factory today announced a
significant expansion in its 2006 product portfolio at the 2006 American
International Toy Fair.