"We are going
to tap into that place where great, spontaneous art comes from," says Hoffman. Aspiring hip-hop artists , rappers, dancers, DJs,
MCs and fans will have a chance to upload their video onto the vMix website ,
http://www. And we chose vMix to make this happen due to their
expertise and loyalty to music and technology for user-generated content.
vMix is accepting entries until March 15, 2006.vmix . Show yourself and your spouse around the house.

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Hip Hop Nation will be the first feature documentary film to capture the
hip-hop lifestyle as well as the music through unscripted footage shot by fans
using their own portable video devices.Sony Electronics Partners With The Parenting Group's Mom Connection (R) Network
to Offer Insight into the Role of Technology in Helping Moms Preserve Their
Family Memories

PARK RIDGE, N.

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"One of my long-term goals is to use Adcandy to find the naturals --
people who are born with good advertising minds but are not in the industry,
or even the people who only take one swing in their lives and hit the ball out
of the park. Created by the executives, engineers and
artists from the original MP3.

Editor 's Note: For more detailed product information, your readers can
visit http://www.

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"We wanted to capture the true essence of the hip-hop industry in
making a film that is not necessarily scripted , but comes more from the heart
of the artists and fans. The company released in
November 2005 , "Away From The Sun" a documentary profiling American rock band
3 Doors Down through its partner Monster Music. However, coming up with creative ideas and
themes for parties every year can be a daunting task.

About The Parenting Group
The Parenting Group delivers over 15 million mom impressions and 20
million touchpoints every month to the valuable mom market.

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vMix , is a global, online community for personal video sharing between
content providers and viewers.

For more information please
check out their website at http://www. Why send just a card when you
can send a video? Capture the kids in their rooms or at play, to show
how they 're doing.

* Launch a video scavenger hunt. Its two flagship
brands are Parenting, the nation's leading magazine for moms, and the Babytalk
portfolio, which includes the monthly Babytalk magazine and its siblings
Babytalk First Months and Babytalk Mom-to-Be.

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Submissions are posted on http://www."
Sony's series of surveys was conducted through the Mom Connection(R)
network , a nationally representative online panel of 8,000 moms developed for
the exclusive use of The Parenting Group and its partners. To liven up a birthday, record your children and guests
acting out a scene from their favorite fairytale, book, movie or TV
show.

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One good idea can make a marketer a lot of money. Consumers are encouraged to enter their hip-hop videos in all
categories from video diaries, out-takes, music, street dancing, MC battles,
chillin' with friends and bloopers. GroovPix
offers consumers exclusive concert footage, candid behind-the-scenes action
and new hit songs from favorite artists and bands., Sony's new recordable
DVD's with AccuCORE(TM) technology help moms keep all the family's important
moments captured on home videos and in still images safe and secure, with the
confidence that they'll be preserved for years to come. Three-quarters of moms
surveyed are eager for new activities and giveaways to make their children's
birthday parties unique.

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Sony Study Shows Family Photos and Videos Are Mom's Most Valuable Possessions

How important is this to the nation's mothers? Very.
According to a recent study conducted on behalf of Sony Electronics by The
Parenting Group's Mom Connection(R) network, keeping family pictures and
videos safe is a crucial concern to moms. And moms are eager to find new ways to store and protect their
photo and video archives. In fact, 70 percent of those surveyed said they
were likely to invest time to learn about a new technology that would help
safeguard against the loss of family photos and videos."

Sony AccuCORE(TM) Archival Quality for Now + Always

As mothers explore new ways to capture and preserve family images,
discovering the difference that Sony's AccuCORE media products provide is an
essential element in making sure that they will be sharing these memories for
many years to come.

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"

Please visit Adcandy online at http://www."
"Due to our background with MP3.S.

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NEW YORK, Back in the Sixties, media maven
Marshall McLuhan said, "The need is to make the ad include the audience
experience." Advertising legend Leo Burnett put it more bluntly: "If you
can't turn yourself into your customer, you probably shouldn't be in the ad
writing business at all." Adcandy delivers
what the Internet promised early on -- changing the way business is done by
empowering the public, by giving everyone a voice.
AccuCORE media products are suitable for high-speed dubbing and time-shift
playback with broad compatibility with various types of drives/recorders and
various speeds.sony.

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vmix.com or through participating radio station websites in order for
their chance to win the ultimate prize of having their video become part of
the movie. vMix is wired into the music industry with an executive team
from Vivendi -Universal, Virgin Records and MP3. Then make a bucket of popcorn and gather around the television
to watch their performance!

* Make a music video., a wholly owned subsidiary of Time Warner Inc.

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com for subscribers to search and
sort through.

Video from
handheld devices will be compiled and brought to the big screen.
"This innovative, real and raw film making formula is taking the online
amateur video content to the next level," states Scott Mahalick, Founder of
GroovPix. Unlike other video websites, vMix is dedicated to nurturing
artists by providing a platform for their music videos to be actively featured
and promoted.com. For hours of adventure , challenge and
fun, give the kids a list of events, places and actions to record on
video.com; and a custom publishing unit.

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"
Adcandy(TM) founder Per Hoffman has taken these old-school maxims into a
21st-century media environment in a way that no traditional advertising
company could possibly have imagined: By launching http://www.Adcandy. For further information go to
http://www. To find the nearest Sony authorized dealer or
service location, readers can call 1-800-686-SONY. The Group is a division of Time
Inc.

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"
Every month, the website runs competitions to come up with the best
slogans, marketing ideas and art for brand-name products.Adcandy.com and hopes to provide a new
way for talent to be seen, heard and signed. "The Sony/Mom Connection(R) survey shows
that a new generation of 'media moms' are embracing digital photography and
video storage technology and the ways it can help them create a digital family
memory archive. The Parenting Group 's other
extensions include: a sampling operation, First Moments; a website,
Parenting.

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com or call
646-298-4164.com, vMix is a venue where amateur and
professionals can communicate with one another using the powerful medium of
video and music.

GroovPix, is a revolutionary entertainment company that gives music fans
the ultimate concert experience with "virtual back-stage passes" to an inside
unscripted look at some of the most popular music acts in the world.

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"And in the case of Adcandy, that art is advertising.com we have been able to create a website
that attracts users wanting to create and watch music generated videos,"
states Greg Kostello, CEO of vMix.
Underlining the importance that moms place on preserving family memories,
Sony's Mom Connection(R) study went on to find that mothers serve as the
primary family photographer/videographer and archivist, outnumbering fathers
by 4 to 1. They are designed to withstand temperature changes and are
suitable for long -term storage.sony.com.

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"
Part marketing tool, part research device, Adcandy is removing the
cynicism from the creative process by partnering with the greatest unrealized
source of advertising talent in history: the American consumer.
According to Cheryl Wilbur, director of research at The Parenting Group,
"Moms are the most time-pressed of consumers. But the Sony study clearly
shows, that when it comes to keeping records of their family memories,
preservation is a top priority; they're willing to set aside precious time to
learn new ways safeguard their photo and video archives.

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The film will also feature current
popular hip-hop artists performing some of their favorite songs live as well
as exclusive concert footage.
"Capturing memories with pictures and video is of utmost importance to
today's moms, particularly with the rise of digital technologies that allow
them to share and store photos so easily," said Michael Lucas, director of
consumer media for Sony Electronics.

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"This is a positive change that opens the doors to unlimited talent," says
Hoffman. "We have built an online community so that
anyone with a camera can tell their story. Hip Hop Nation is slated
for production later in 2006 and due to be released in early 2007.com/dvdmemories:

* Send the grandparents a birthday video.
Then assemble everyone for a birthday greeting the folks will never
forget!

* Put on a play. For another birthday party activity , let the kids
pick out a favorite song, put it on the music system and give them room
to rock out! They'll be the stars of their own music video, and
everyone can take home a copy.

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What's more, Hoffman has developed Autofocusgroup(TM), a patent-pending
business method that allows subscribers to create their own focus groups and
adapt ideas via Adcandy's advanced search engine.

Asked what's the one thing that they
would grab before heading out the door if they had to leave the house and all
other belongings behind, a whopping 76 percent of the moms surveyed said they
would take family photos and videos ahead of purses, jewelry and other
valuables -- even heirlooms.
For new ways to use digital technology to make the most of those all-
important family celebrations, here are some of the suggestions offered at
http://www.com/news.

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com --
the world's first virtual agency -- Hoffman has put the creative power behind
quality advertising in the hands of the consumer.

Birthday Party Photo Tips and Tricks

According to the Sony/Mom Connection study, most moms (74 percent) rank
birthdays as the top opportunities to capture milestones in their children's
lives in photos and on video.

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Consumers Rule at Adcandy (TM): the First 'Virtual' Ad Agency

Adcandy. Competitions can also be customized for specific company needs. vMix and GroovPix Cast a Wide Net Looking for Video Submissions for New
Feature Film Hip Hop Nation

LOS ANGELES, vMix, an online community for the
distribution of video content and GroovPix, an entertainment company committed
to bringing compelling unusual content to DVD, has partnered with music fans,
giving them an opportunity to express themselves and bring the hip hop
lifestyle to life in a feature film, slated for release in 2006. GroovPix
delivers visually stunning performances combined with documentaries featuring
a recorded "personal connection " with the performers and artists. Have kids take turns being the videographer, while they search
the house to find each item on the list.

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"Interactivity is the future of advertising," says Hoffman, a former
representative of the International Trademark Association. We love the idea of supporting
undiscovered talent and are excited that we can facilitate user's dreams and
passions by providing the platform for video submissions for Hip Hop Nation."
vMix and GroovPix are confident that consumers will check out the entries
generating an online 'underground' for hip-hop artistry where perspectives and
voices can be shared across the U. Popular videos will automatically move up
to the "Most Watched" list and vMix will flag the favorites and featured
videos. For additional press
information and digital images, please visit Sony Electronics' news and
information web site at http://www.

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com.groovpix.

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Unlike other ad
competitions, people are not limited to any specific product. The public's
entries are automatically categorized and indexed in the company database . Right now, Adcandy has the
potential to create up to 36,000 unique types of focus groups for any brand.

Amateur Video Content From Online to Onscreen

J.parenting.