Business Editors
ADVISORY.

----ExpertSource:

The Entertainment Software Rating Board has added "E10+" to
its video game ratings system, according to an article by Reuters .
305-284-5102, provenzo@miami.edu

Professor Jesse Schell, of Carnegie Mellon University, has
expertise in the area of innovative computer and video game design. At Disney, Schell
worked on virtual reality attractions, multiplayer games and many
types of research projects.com.

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ExpertSource provides academic and industry experts to the media
at no charge.
One participant in the series shares, "from the schools to the boardrooms,
we have to learn to respect each other's differences .S. By increasing awareness of personal
biases, building specific skills and providing unique insights into the
historic struggles, current challenges and future aspirations of America's
diverse population , this DVD series is an invaluable learning experience.

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com, for the Bay Area
Interactive Group. A child development
and education expert, she is also the author of more than 50 books for
and about children.businesswire. In this age when
everyone tries to be "politically correct," many people don 't speak out when
they're uncomfortable with situations that might surround them at work or
school .mirrorimagesdvd.

general area

com

About BIG
BIG (Bay Area Interactive Group) is a non-profit professional association
dedicated to championing innovation in digital marketing to brand marketers,
publishers and agencies through educational, networking and association
events.com

Dr. He also spent seven
years as creative director at the Disney VR Studio., BiasHELP of Long Island is proud to
announce the release of a new educational DVD series entitled Mirror Images-
Reflecting Back, Looking Forward . It helps to drive home the fact that the more you
know and understand people from different backgrounds , the less likely you are
to be afraid of them or stereotype them.ereleases.

submit character

Bay Area Interactive Group (BIG) Gears Up for Technology Shootout

Throughout his work, his
primary focus has been on education as a social and cultural
phenomenon. In
December of 1993, he testified before the United States Senate joint
hearing of the Judiciary Subcommittee on Juvenile Justice and the
Government Affairs Subcommittee on Regulation and Government
Information on the issue of violence in video games and television and
in March of 2000 before the Senate Transportation and Commerce
Committee on issues of children and interactive technology. Journalists are encouraged to submit queries to
ExpertSource when seeking experts on specific subjects.
Mirror Images is designed to enhance cultural competence , foster an
appreciation for America's rich diversity, and to reduce
violence/discrimination against vulnerable populations. Dr.

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Produced on Long
Island, Mirror Images features both young people and older Americans
discussing their experiences and juxtaposing the challenges of today with the
challenges of yesterday, while united in their hope for the future.

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.Y." Other people speak
about gangs, racial profiling and stereotyping in America.

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com .

BiasHELP of Long Island Unveils Landmark Diversity DVD Series

subject group

For more information about BIG and how you can become a member, go to:
http: //www.

212-598-0502, joanne@toyportfolio. Participants in this series are real people
who represent and discuss, on film, the four major faces of diversity in
America - race, ethnicity, religion and sexual orientation.

general activity

CONTACT: Molly Parsley, +1-415-645-9473, pr@sfbig. Joanne is a parenting contributor to NBC's Today
Show. It can also serve as an important
part of any comprehensive employee relations program and help to reduce
tensions and defuse conflicts before they start. She remarked , "Mirror Images
was created to help individuals and groups examine their assumptions and help
them become more culturally competent.

Please submit games that require general knowledge of any subject area to this category.

good that

that subject

.com or call 1-877-END-BIAS.

general category

BIG Puts Technology Vendors in the Ring on 10:00pm
WHERE: San Francisco Ferry Building, Grand Hall, 2nd Floor
MORE INFO: http://www. 412-268-6244

ExpertSource cannot guarantee the immediate availability of these
experts or their familiarity with this specific issue.

subject group

ExpertSource can offer several highly qualified experts
to comment on this story:

Joanne Oppenheim is the cofounder of the Oppenheim Toy Portfolio,
the only independent review of children's media.

diversity general

, is a professor in Department of
Teaching and Learning at University of Miami.

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subject this

Eugene F.
Schell presently teaches game design at Carnegie Mellon University,
and lead several game-related projects there. Non-profit organizations
will discover a great resource in the Mirror Images series since it will help
to foster understanding among co -workers from different backgrounds and
enhance service delivery to a wide range of populations.

require traits

His
research on computers and video games has been reviewed in the New
York Times, The Guardian, Mother Jones and The London Economist. It can be effectively
used with young people from middle school through high school and on college
campuses. Human Resource Directors will find the series valuable for all
aspects of workplace diversity training. Department of Justice.

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sfbig.

character this

sfbig. He has also pursued interests related to the impact of
computers on contemporary children, education and culture. HAUPPAUGE , N. Representative Steve
Israel and Long Island's Congressional delegation through a grant awarded by
the U.

Contact:

Jeffrey L.

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Provenzo, Jr. An online
registration form is available at http://www. It also will complement violence prevention and character education
programs .

general activity

com/

This important series was made possible by U."
For information or to order Mirror Images, visit
http://www. Reynolds, MPA
BiasHELP VP/COO
631-385-2451

This release was issued through eReleases(TM). For more information,
visit http://www .

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Games
depicting violent car crashes and fighting are expected to have the
new rating. Mirror Images underscores the fact that change is possible if people
refuse to accept prejudice, hatred and discrimination. Gail Barouh - the series creator - has
over twenty years' experience as the Chief Executive Officer of several non-
profit health and human service organizations.

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ADVISORY/Experts Available to Discuss New Video Game Rating

The
"E10+" rating was created to protect kids less than 10 years of age
from video games that contain mild violence and language. In this time of
terrorist threats, when people are fearful and suspicious of anyone who is
different, Mirror Images is a unique resource for training government
employees, as well as first responders like police officers, firefighters ,
EMTs and hospital staff.

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