The WWE 24/7 monthly promotional content is largely video-centric
and features a series of game-like activities to engage and delight
players. We know our WWE fans
will seek out this exclusive sports entertainment content on the web
and spread the word to others, particularly online.wwe."
Appropriate for ages 10 and up, Tunebaya is designed for three to eight
players , can be played in 30 minutes ($35). All other trademarks and registered
trademarks are the property of their respective owners and are used for
identification or reference purposes only, with no intent to infringe on
copyrights.

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2 million unique visitors played
them monthly, making it one of the most sought after activities at the
WWE site that attracts nearly 7 million total monthly visitors on
average.

NOTE: SimplyFun, FunMemories, Simple to Learn, Fun to Play, Linkity,
Tunebaya , Walk the Dogs, Bringing Down the House, Eye to Eye and Eye to Eye,
Jr.

Games played by making marks on paper, whether these are symbols, numbers, or drawings, such as Tic Tac Toe, Dots and Boxes, Hangman , Sprouts, Battleship, or Nim.

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More than a dozen different modules
are planned through 2006., with
offices in New York City, Los Angeles, Toronto and London."
"Tunebaya is the perfect sing -along game for everyone. Designed to be simple to learn and fun to
play, the SimplyFun games can be learned in less than five minutes and can be
played in 30 minutes.

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This broadband promotional initiative and content will be made
available exclusively to those distributors carrying WWE 24/7 .com. Downstream, we believe this promotional WWE 24/7
content should lead to other free-standing broadband and iTV projects
and services that our fans can play and use through next-generation
set -top boxes and other devices.
Every heirloom-quality Tunebaya game comes with 100 double-sided topic
cards, seven small microphones, a large singing microphone, eight pencils,
eight scoreboards , a pad of answer sheets, a rules book and a FunMemories(TM)
booklet to record Tunebaya game memories .

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Actual results could differ
materially from those currently expected or anticipated.

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WWE 24/7 is a subscription video on demand service
being made available through cable and satellite television providers
and leveraging WWE's 75,000-hour library, the largest of its kind in
the world, featuring the leading wrestling and other sports
entertainment brands and programming.simplyfun.

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"
WWE is targeting immediate distribution and carriage of these
promotional modules, with the goal of making them available to fans
through WWE 24/7 distributors' websites, beginning in June. More information can be found at
24-7. Each SimplyFun game is
created by professional game designers to be simple to learn and fun to play,
with rules that are quickly understood and games that can be played in 30
minutes or less.com.simplyfun.

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com

Trademarks: The names of all World Wrestling Entertainment
televised and live programming, talent names, images, likenesses,
slogans and wrestling moves and all World Wrestling Entertainment
logos are trademarks which are the exclusive property of World
Wrestling Entertainment, Inc., Americans have apparently lost
their stage fright as the popularity of karaoke surges and millions of people
tune into FOX-TV's "American Idol" each week to cheer on their favorite
aspiring superstar. Now families and friends can create their own sing-a-long
in the comfort of their home with the new board game Tunebaya(TM) by
SimplyFun(TM). Tunebaya is all about having fun, which supports
the SimplyFun mission to promote the importance of play.com

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"We
also believe that nothing sells the benefits of high-speed better than
video, animation and tremendously compelling content and
interactivity. SimplyFun's heirloom-quality games include Linkity(TM),
Tunebaya(TM), Walk the Dogs(TM), Bringing Down the House(TM), Eye to Eye(TM)
and Eye to Eye Jr(TM).com or call 1-877-557-7767.

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WWE 24/7 Rolls out Exclusive Broadband Content for Cable Operators to Deliver Tech-Savvy Interactive Fans

SimplyFun Introduces Tunebaya, a Board Game That Brings Families Together in
Song and Fun

BELLEVUE, Wash .

Occasionally Board Game variants of the pencil and paper game are published, where the basic elements are pre-formed or preprinted.

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The interactivity of these promotional modules is centered on
skill -testing elements that WWE(R) fans love, including trivia,
puzzles and dexterity challenges designed to drive repeat usage and
viral online word-of-mouth among fans.
WWE enlisted the services of ExtendMedia, a leading provider of
software solutions to the digital content and media industry, to
develop the broadband content modules.

About SimplyFun
Based in Bellevue, Wash .

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"We know there's a huge universe of highly interactive wrestling
fans," added Tom Barreca, Senior Vice President, WWE Enterprises.

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Business Editors/Entertainment Editors

SAN FRANCISCO----World Wrestling
Entertainment(R) announced at the National Cable Television
Association 's annual show here that it is rolling out free, exclusive
broadband content for affiliates to both promote WWE 24/7(TM), its new
Subscription Video On-Demand (SVOD) service, and assist them in
selling more high-speed modems and connectivity. "We've seen tremendous success by
offering these types of trivia games on WWE. Additional
information on the company can be found at wwe.

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(NYSE: WWE) is an integrated
media and entertainment company headquartered in Stamford, Conn.com and
corporate. All other trademarks are the property of
their respective owners. Released in January, the game encourages confidence and
creativity as players test their music knowledge to sing songs from categories
such as "a song containing the word 'love'" or "a song that is a TV show
theme.
SimplyFun recognizes the value of game play in reconnecting families and
friends in today's highly over-scheduled society .

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"
Through February 2005, a suite of text-based trivia games was
offered on WWE.wwe.

Forward -Looking Statements: This news release contains
forward-looking statements pursuant to the safe harbor provisions of
the Securities Litigation Reform Act of 1995, which are subject to
various risks and uncertainties., SimplyFun is a party-plan direct sales company
offering original card, board and party games as well as entertainment
products for the entire family.

Popular throughout every culture due to the simplicity of the materials required.

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Players who win or
successfully complete each activity are rewarded with access to
exclusive and some of the rarest or never-before-seen video and
matches from WWE's 75,000-hour library.

World Wrestling Entertainment, Inc. It's amazing to
see how uninhibited people become so quickly into the game -- regardless of
whether or not they can hold a tune," said Gail DeGiulio, SimplyFun CEO and
co-founder.

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Affiliates are encouraged to co-brand this programming and display it
to maximize WWE fan visits to their websites, with the shared goals of
driving digital box and high-speed sales so fans can enjoy both the
WWE 24/7 SVOD service as well these proprietary games and tempting
video rewards.com. SimplyFun is a pending member of the Direct Selling
Association.

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To let fans recognize the benefits of superior high-speed
connectivity , each module will contain either video, animation, flash
or photographic elements dovetailing the WWE 24/7 featured themes and
WWE Superstars profiled on-air each month.com and more than 1. These risks and uncertainties include
the conditions of the markets for live events, broadcast television ,
cable television, pay-per-view, Internet, entertainment, professional
sports, and licensed merchandise; acceptance of the Company's brands,
media and merchandise within those markets; uncertainties relating to
litigation; risks associated with producing live events both
domestically and internationally; uncertainties associated with
international markets; risks relating to maintaining and renewing key
agreement, including television distribution agreement; and other
risks and factors set forth from time to time in Company filings with
the Securities and Exchange Commission.

Americans Step Up to the Mic: No Singing Experience Required

"Singing and laughing together is a natural way to have fun and
create lifelong memories. are all trademarks of SimplyFun, LLC.

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"Across the entire company --from Pay-Per-View and WrestleMania(R)
to SVOD and Broadband--WWE is committed to helping our affiliates
succeed, grow the VOD digital platform as destination viewing, and
reach their other key goals , like high-speed," said Peter Clifford,
Vice President, Affiliate Sales. In addition
to these risks and uncertainties, our dividend is based on a number of
factors, including our liquidity and historical and projected cash
flow, strategic plan, our financial results and condition, contractual
and legal restrictions on the payment of dividends and such other
factors as our board of directors may consider relevant.

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Initial titles available at
launch include: WWE Crossword Challenge, Superstar Squares, Memory
Mania and Ten Count Video Trivia. All SimplyFun games can be played and purchased at a
SimplyFun home party or through a SimplyFun consultant's web site by calling
1-877-557-7767 or visiting http://www. For more information on SimplyFun, its products or becoming a
Consultant , visit http://www.

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Contact:

Pam Miller
The KMC Group for SimplyFun
425-450-9965
pamm@kmcgroup.

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- - kjjkjk

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