bet365casino is tightly integrated with the Playtech platform, offering
players one-time account registration and login, instant-launch flash games
and an option to transfer funds across the two systems.

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com) is a leading
entertainment gaming company based in San Jose, Costa Rica since 1997 and is
part of the Leisure and Gaming plc (London Stock Exchange sym LNG) group of
companies .
Commented John Coates, Chief Executive of bet365 Group Limited: "After a
careful consideration of our options, we selected Playtech as our new casino
software provider.

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Louisiana is getting the most attention from
our players, says Robert Evans a Nine. In addition, the group operates 59 licensed
betting offices throughout the UK.

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Existing sportsbook
members can login to the casino platform using their current usernames and
passwords.

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com: Nine.com (http://www. Playtech will announce more strategic partnerships with
established sportsbook operators in the UK over the coming months as part of
its strategy to enlarge its footprint on the mainland.

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"What's unusual in this
case is that most of the betting action is coming from outside her home state.
Normally 95% of betting dollars placed on each contestant comes from within
their respective home states.

About Playtech
Playtech develops unified software platforms for the online gambling
industry, primarily targeting existing online operators wanting to upgrade
their system; sportsbooks looking to diversify and land-based operators
making their online debut.

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Could be Sentimental Favorite

SAN JOSE, Costa Rica, Online gaming entertainment
firm Nine.

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Founded in 1999, Playtech today has over 340 employees distributed
globally, approximately one-half of whom are engaged in research and
development of current and future gaming technologies.

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nine. The package
includes the brand-new virtual horse racing game Derby Day, twelve new
fixed-odds games, instant-access flash games and the ability to integrate
live scores + odds data tickers.

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The casino product incorporates a customized software package designed
specifically with sportsbook operators and sports fans in mind.com

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Contact:
Playtech
Iris Toledano
Marketing Director
+972-3-613-9990 ext 131
iris@playtech.

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Nine.com Bettors Makes Ms. Louisiana Miss America Favorite

com
About bet365
bet365 Group Limited is one of the UK's leading betting and gaming groups
with over 700 employees handling over 500,000 bets each week to customers
from over 120 different countries.

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The launch of bet365casino closely follows that of totesportcasino .

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com, today released its odds on the venerable Miss America Pageant
taking place this Saturday Night in Las Vegas.bet365.

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While we were disappointed
Miss America officials rebuffed our offer to move the pageant to Costa Rica,
we are happy they found a new home in our favorite city of Las Vegas.

bet365 Launches Online Casino on Integrated Playtech Platform

NICOSIA, Cyprus, Leading online gaming software
developer, Playtech, and established UK betting and gaming group, bet365,
have announced the launch of a branded online casino to complement the
latter's successful sportsbook operation. Playtech gaming applications - online casino,
poker, bingo, live gaming, land-based kiosk networks and fixed-odds games -
are fully intercompatible and can be freely incorporated as stand -alone
applications, accessed and funded by players through the same user account
and managed by the operator by means of a single powerful management
interface.

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com is widely recognized as an industry leader for providing
a vast array of sports, news, financial, entertainment and political wagering
options.

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With our integrated platform and enhanced games
suite, we feel that we've given them the tools to diversify their product
offering, leverage their brand, and ultimately bring greater value to their
customers.

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More about Nine. The fixed-odds games feature online
interpretations of traditional pub games such as Jackpot Darts and Penalty
Shoot-out, old street games like Rock-Paper-Scissors and Heads-or-Tails, and
popular themes such as Bonus Bowling, Dice Twister, Spin-A-Win and Hi-Lo. bet365 offers one-account betting through
its website and telebet centre.

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While all the girls are extremely attractive and talented from what our
insiders tell us, it seems Ms." "We believe there is still some Hurricane
Katrina sentiment involved regarding Miss Louisiana, who certainly has a
legitimate chance of winning on her own accord. Nine. Its popular online casino offers blackjack, video poker, roulette,
slots, craps and other fun casino games as well as an extremely popular live
poker card room application, skill and virtual gaming suites."
Playtech Marketing Director Iris Toledano echoed those sentiments: "With
bet365 we found a strong and willing team with a clear vision running a large
and well-organized operation.

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com executive .
Other early favorites are Miss Hawaii, Miss Maryland, Miss Massachusetts
and Miss California .
Website: http://www.

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com,
owned by another respected UK sports betting operator, The Tote , who chose a
similar integrated model with which to make their foray into the online
gaming market .

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" "We
also wish all the contestants good luck Saturday Night," Evans further says. We were impressed with their software, ideas and plans for
the future along with their willingness to work closely with us to fully
integrate the system to provide a seamless product for bet365 customers.
Website: http://www.