The Channel is operated by Two Way TV, the interactive TV and
mobile services specialist, and Zone4Play, Inc.
With the Winner Channel available across three platforms, players can
register once and play all of the games on either a PC, mobile phone , or at
home in front of the television. This natural extension allows our
viewers to enjoy the same games and level of service when they are away from
home".
The single account solution is supplied by Zone4Play's ZoneMAS(TM)
system. The
Channels are currently distributed on UK cable and, amongst other things,
offer viewers a headline jackpot of GBP500,000, as well as an extensive
customer loyalty and bonus programme (that allow repeat players to earn
points to exchange for cash and other rewards).com

About Two Way TV http://www.com
Two Way TV offers broadcasters, programme-makers and DTV networks the
widest range of interactive TV and mobile to TV products and services
available in the world.
Its widely-deployed Ark(TM) system enables viewers to join in live with
their favourite programmes.
About Zone4Play Inc. The
following factors, among others, could cause actual results to differ
materially from those described in the forward-looking statements: changes in
technology and market requirements; decline in demand for Zone4Play's
products; inability to timely develop and introduce new technologies,
products and applications; loss of market share and pressure on pricing
resulting from competition. All
other trade marks are the property of their respective owners. LONDON, iTouch plc (LSE: ITU), a leading
provider of mobile entertainment, is pleased to announce that it has signed a
three year agreement with Eurobet UK, better known in the UK as Coral.
This will be the first time that iTouch will market mobile gaming
services to consumers in the UK, both directly and via its key large scale
media partners. There will also be further scope to offer the products to
networks and virtual networks as an add-on sale, or as an additional function
embedded directly onto handsets or within operators ' mobile portals. They
will then be able to place bets on the games offered by using their mobile
phones through the platform provided by iTouch.uk. Zone4Play's cross-platform technology enables
a subscriber to play a game on different platforms, with the same virtual
account balance and user information, allows games to be played across
service providers and allows their subscribers to interact with other
subscribers from different service providers.

it play

The
Winner Channel will also be rolled out on the Internet and on mobile
telephones, offering users a single account that can be used seamlessly
across the three platforms.
It is the only fixed odds gaming channel available in UK cable TV homes. From award-winning creative and pre-production
services through to interactive software solutions, Two Way TV's clients and
partners include the largest interactive broadcasters today. They can answer questions, cast votes or predict
what is about to happen on-screen. It also runs the
Winner Channel - UK Cable's only fixed odds soft gaming service. (OTCBB: ZFPI) develops interactive game technology that
provides an end-to-end solution, allowing service providers to deliver games
to their subscribers over multiple network platforms such as interactive TV,
wireless networks and the Internet, internally run, by the provider, or
accessed from Zone 4 Play hosting environment .

Andy Ford, iTouch UK CEO, commented: 'We have made no secret of the fact
that we see mobile gaming as a market with enormous potential and a key
vertical for iTouch to penetrate .
We work within all areas of the wireless market, from content aggregation and
creation, to complete turnkey solutions for media companies, corporates,
fixed-wire Internet portals, network operators and other global brands. Our
clients include media companies, FMCG brands, marketing service agencies ,
retailers, Internet portals, network operators and enterprises.co.com and an online gaming site at
http://www.

rules word

IdanMiller, SVP Marketing and Sales at Zone4Play states, "We are
proud to be the technology facilitators of the world's first gaming service
that empowers punters to play on iTV , mobile and the Internet. Interactive betting and gaming has proven to be one of the most
successful genres on the Internet and iTV.com

Zone4Play
Idan Miller, SVP Marketing + Sales +1 -646-432-5586 imiller@zone4play.com/
Safe Harbor
This press release may contain forward -looking statements within the
meaning of the "safe harbor" provisions of the Private Securities Litigation
Reform Act of 1995. All the games will be marketed under
the Coral brand in the UK. iTouch also intends to introduce a roadmap of new
fixed odds mobile games and other mobile gaming technologies including Casino
Games, Virtual Racing Services and several other mobile betting applications
during 2005, including a full sports book."
The remote gaming market has been growing at a rate of 35 % over the past
4 years and was estimated to be worth over $7 billion in 2004, the vast
majority of which was internet-based. iTouch will now work with Zone4Play to develop
a roadmap of new game releases.coral. Coral also
operates an online casino at http://www.

games it

The mobile version of the Winner Channel is
distributed through Two Way TV's 'Mobile Zones' (red button services on
satellite and cable that let viewers download mobile content with their
remote control), as well as through more traditional mobile distribution
channels.
The Channels are the result of a partnership between Two Way TV, who runs and
operates the channels and Zone4Play, who provides the underlying gaming
technology.com

Adam Handelsman + Alysha Crouse,
5W Public Relations +1-212-999-5585 ahandelsman@5wpr.,Zone4Play undertakes no obligation to publicly
release any revisions to these forward-looking statements to reflect events
or circumstances after the date hereof or to reflect the occurrence of
unanticipated events. (c) Two Way Media Ltd. iTouch's track record and expertise are unrivalled
in this regard and we are delighted to be working with them. However , industry analysts such as
CCA, Juniper Research and Screen Digest estimate this will grow to $100
million in 2005 and to $1 billion by 2006.'
iTouch's agreement with Coral follows the announcement earlier this year
that iTouch would provide the technology platform to allow American based
game developer Zone4Play (OTCBB: ZFPI) to distribute its range of gaming
services to iTouch customers . The
3 way co-operation is a testimonial to Zone4Play's ability to continuously
provide a secure , customer-friendly and exciting gaming experience to its
users.
iTouch provide fully integrated solutions, which combine our expertise in
fixed and wireless communications with a comprehensive knowledge of
interactive marketing, service creation and mobile business solutions. iTouch UK is
a wholly owned subsidiary of the London-listed iTouch plc, (LSE:ITU)
Coral
Established in 1926 and based and licensed in the United Kingdom, Coral
Eurobet is now one of the leading betting and gaming operators in the world. For further information, please
visit: http://www.zone4play.

includes word

Zone4Play Inc. Ark(TM) and ZoomTV(TM) are pending trade mark applications
of Two Way Media Ltd .

iTouch Launches New UK Mobile Gaming Service

The revenues earned from the
placing of the bet will be shared between Coral, iTouch and Zone4Play.com

yahtzee includes

Contacts

Two Way TV
Guy Templer (Commercial Director) +44-7961-303621 gtempler@twowaytv.twowaytv.
Success stories include designing and building many of ITV's flagship
services; the News at Ten Extra, Test The Nation (where 26% joined in via
their remote) and Antiques Roadshow for the BBC; Channel 4's Celebrity Big
Brother, Big Brother 2, 3, 4 + 5 and quiz show 15 to 1, Sky Sports' Beat The
Pundits and numerous formats for Flextech Television, Cartoon Network,
YooplayTV and others . Two Way TV's
games are distributed by broadcasters and networks worldwide and are now
available in over 10 million homes. Zone 4 Play's cross-platform
technology enables a subscriber to play a game on different platforms, with
the same virtual account balance and user information, allows games to be
played across service providers and allows their subscribers to interact with
other subscribers from different service providers.zone4play.
Philip Knight, Commercial Director e-commerce of Coral, commented: 'We
are very excited about launching our new mobile gaming service in the UK. In
order to succeed, it is crucial that our partner has the necessary resource,
technology and understanding of how to deliver content to consumers through
their mobile telephones. The mobile section of the gaming market
only accounted for $5 million in 2004. The combination of Coral's knowledge of
gaming with iTouch's knowledge of mobile data delivery is a powerful one,
which will allow us both to tap into this rapidly growing market .
Coral operates over 1100 licensed betting shops throughout the United
Kingdom, as well as a substantial telephone betting operation, two greyhound
racing stadia and an online betting business at http://www.

word on

Zone4Play + Two Way TV Announce the First Ever Cross Platform Fixed-Odds Gaming Service

This Initiative Follows the Recent and Successful Launch of the Winner
Channel, UK's Only Interactive Gaming Service on the Cables Network

WILMINGTON, Delaware , The Winner
Channel, UK cable's first iTV fixed odds gaming service, successfully
launched on the Telewest cable network last week and is slated to launch on
NTL next week. The news follows an extension of
the deal between the companies to cover multiple platforms in the UK. For further information ,
please visit: http://www. These forward-looking statements are based on the current
expectations of the management of Zone4Play only, and are subject to a number
of factors and uncertainties that could cause actual results to differ
materially from those described in the forward-looking statements . 2005. The
agreement represents the formal launch of iTouch's mobile gaming service in
the UK .
The initial mobile product offering will be 4 fixed odds mobile games:
Fruity Slots, Dice , Dr Hi Lo and Keno.com . develops interactive game technology that provides an
end-to-end solution , allowing service providers to deliver games to their
subscribers over multiple network platforms such as interactive TV, wireless
networks and the Internet, internally run, by the provider, or accessed from
Zone4Play hosting environment.

games rules

The Winner
Channel has already revolutionized the direction of the entire gaming
industry."
Notes for Editors
The Winner Channel and the Roulette Channel provide a range of 'instant
win' fixed odds games, including Roulette, Slots, Hi-lo, Keno and Dice. In the UK Ark has been licensed to the
BBC, Sky Sports, Channel 4, Flextech, Turner, Discovery , MTV, Ascent Media,
NTL, Telewest Broadband and many others.
Two Way TV and the Two Way TV Stylised logo are registered trade marks of
Two Way Media Ltd. All rights reserved. iTouch will provide the marketing, mobile
provisioning of handsets and some customer support. Zone4Play is honored to work
with these two market leaders to provide the best solution for consumers.coralpoker.
Zone4Play Inc.

it includes

(OTCBB: ZFPI), a leading
provider of multi-platform gaming solutions.
Guy Templer , Commercial Director of Two Way TV, stated, "The launch of
the Winner Channel on Telewest has been remarkably successful and judging by
the first week's response there is a lot of demand for this type of service -
we are already well ahead of our numbers. We strongly believe that its
success will be replicated in the Mobile space.
Two Way TV also has its own games channel carrying its own games and
branded games from major names like the Lover's Guide. For a more detailed description of the risk and
uncertainties affecting Zone4Play, reference is made to Zone4Play's reports
filed from time to time with the Securities and Exchange Commission.
Consumers who use the service will first open an account with Coral. Partnering with an established gaming brand
such as Coral makes perfect sense.
Idan Miller, Zone4Play SVP Marketing and Sales, commented: 'The
combination of the Coral brand, the iTouch mobile market knowledge and
distribution power and Zone4Play quality technology promises the best mobile
gaming solution to be introduced to the market.'

Further information:

iTouch +44-(0)-207-613-6000
Andy Ford

Coral +44(0)1483-766766
Philip Knight

Zone4Play
Idan Miller +972-546-611524

ICIS
Archie Berens +44-(0)207-651-8688 or

+44-(0)7802 -442-486

Notes to Editors
iTouch UK
iTouch is a leading provider of services to the media and telecoms world.coralcasino.
Zone4Play Inc.