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LeapFrog's Leapster Learning Platform Rocks the House

All other trademarks are properties
of their respective owners. Eittreim will explore new ways to help broadcasters maximize
profits from the emerging use of TV and news programming on mobile phones.

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The company was founded in 1995 and is
based in Emeryville , California. The LeapFrog SchoolHouse-curriculum programs are currently in more
than 80,000 classrooms across the U. LeapFrog SchoolHouse(TM) products have won numerous awards from the
education industry , including the Golden Lamp Award and Distinguished
Achievement Award from the Association of Educational Publishers, the Award of
Excellence from Technology + Learning magazine and the Teacher's Choice Award
from Learning magazine.

WHEN:

Monday, January 24, 2005
2:20 - 2:50 PM - Case Study: Revenue for TV Properties in the
Mobile Marketplace
4:30 - 5:30 PM - Finding Ancillary Revenue: Emerging Opportunities
for TV Content on Mobile Phones, Interactive Television, Games and More

WHERE:

NATPE Mobile Summit
Mandalay Bay Hotel
Las Vegas, NV

About Versaly

Versaly Entertainment is the leading Mobile Brand Management company with
universal appeal.

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LeapFrog has developed a family of learning
platforms that come to life with more than 100 interactive software titles,
covering important subjects such as phonics, reading, writing, math , music,
geography, social studies, spelling, vocabulary and science.

LEAPFROG, LEAPFROG SCHOOLHOUSE, and LEAPSTER are trademarks or registered
trademarks of LeapFrog Enterprises, Inc.

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versaly .

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The Leapster library includes a wide
range of software titles that teach essential skills for preschool through 4th
grade. is a leading designer, developer and marketer
of innovative, technology-based learning products and related proprietary
content, dedicated to making learning effective and engaging for all ages, at
home and in schools, around the world. Eittreim's case study, titled Revenue for TV Properties in the Mobile
Marketplace, is an interactive lecture about how Versaly's Mobile Brand
Management solution addresses potential revenue possibilities for the
TV industry in the mobile marketplace.

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The case study and panel will examine ways to maximize
revenues for TV content on cell phones.

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Eittreim will be participating in
two presentations. Mr.

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LeapFrog's award-winning U.

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, for the Most
Innovative Toy and Best Educational Toy. consumer products are
available in six languages at major retailers in more than 25 countries around
the world. Eittreim delivers a case study
at 2:20 PM followed by the panel discussion at 4:30 PM on Monday, January
24, 2005 in Las Vegas.

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All rights
reserved. For more information on Versaly
Entertainment, the company that provides "Big Entertainment on Small
Screens," visit http://www.

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Versaly Entertainment VP of Business
Development Ric Eittreim will be a guest speaker at the NATPE (National
Association of Television Program Executives) Mobile Summit. Versaly Entertainment strategically designs, produces,
aggregates and distributes innovative lifestyle and quality
entertainment -based personalization, messaging, video and games for mobile
phones.

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Versaly Projects 'TV-Cell Phone ' Revenue Connection at NATPE Summit

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As a
recognized leader in digital entertainment with an extensive background in
the music and mobile phone business, Mr. A pioneer in bringing original voice ringtones to market, Versaly
provides consumers worldwide access to one of the largest libraries of
content from globally recognized brands to quickly and easily personalize
mobile phones.

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S.

WHAT:

Mr.

Versaly, the Versaly logo and Mobile Brand Management are trademarks of
Versaly Games , Inc.

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with over 200 interactive books and
over 450 skill cards representing more than 6,000 pages of educational
content.com from your PC or
http://wap.

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About LeapFrog
LeapFrog Enterprises, Inc.

From watching your favorite sitcom, to cheering on your favorite team, TV
guarantees to exponentially expand content for cell phones. Eittreim
will be available for media interviews during NATPE. Versaly Entertainment delivers content through various
channels including the company's ForFones platform, popular online portals,
global resellers, as well as national and international carriers with
access to over 600 million consumers.

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Learning Leader Brings Timeless SchoolHouse Rock to Popular Handheld Learning
Platform

EMERYVILLE, Calif.

Contact:
Liz Einbinder Shannon Eis
LeapFrog Enterprises, Inc.

As part of the panel discussion on finding revenue opportunities for TV
content, Mr.

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versaly.

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Mr.com from your mobile phone.

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In addition, the
company has created more than 35 stand-alone educational products for children
from birth to 16 years. Kaplow Communications
510-420-5223 212-221-1713
shannone@kaplowpr.