This important feature
enables developers to create games that support community contests and events
where consumers can enjoy battling it out against other players for a top spot
on the leaderboard.0 million peak concurrent users playing its online games. With
studios on two coasts , the Company is the largest privately held online games
company in North America.com. The company holds an exclusive patent on trading card games and
their method of play (TCGs) and produces one of the world's best-selling TCGs,
Magic: The Gathering(R) as well as the celebrated Dungeons + Dragons (R)
roleplaying game.

isles offline

turbine.atari. Important risks and uncertainties
could cause actual results to be materially different from expectations
include but not limited to delays in completion of the original or localized
version of the Dungeons + Dragons Online game, obtaining Atari's and Hasbro 's
approval of the agreement between Turbine and Shanda, and the risks set forth
in Shanda's filings with the U.

falcon gamers

Given the 1-2%
conversion rate of most online titles, this meant that game developers were
locked out of recognizing any revenue from the bulk of online gameplay.m. is a premier producer , publisher and operator of online
subscription entertainment and is headquartered in Westwood, Mass .S.

These directories can be much more comprehensive than ODP's category, since they can include conventions without web sites, conventions where there is only passing mention made of a convention on the site of a larger gaming organisation, and other types of conventions (eg sci-fi) that offer games as a sideline .

jenga huge

"
"We've been investigating the 'Pay for Play' business model for some
time," said James Gwertzman , Director of Business Development for PopCap
Games, "So we are excited to partner with WildTangent in launching their new
token-based system.
Shanda's interactive entertainment platform attracts a large and loyal user
base, an increasing amount of which access Shanda's content from home. Both
internationally and in the U.

passing webpage

"As online game publishers, we have been eagerly awaiting a solution that
unlocks the full financial potential represented by this new mainstream form
of digital entertainment," said Rich Roberts, vice president of sales and
business development, PlayFirst .1 billion in 2008. WildTangent is the pioneer of in-game and around-game
advertising solutions.

In 2005 WildTangent won major OEM distribution deals that ship the
WildTangent Games Console directly on the desktops of over 60% of PCs in North
America., its PLAYSKOOL, TONKA, MILTON BRADLEY , PARKER
BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the
highest quality and most recognizable play experiences in the world. (NYSE: HAS), is a
worldwide leader in the trading card game and tabletop roleplaying game
categories, and a leading developer and publisher of game -based entertainment
products.

charities falcon

By developing a micro-payment model for online
entertainment, WildTangent has built a method for advertisers to create
multi-faceted marketing campaigns which allow consumers to redeem their
WildCoins for sessions of game play in over 200 innovative online titles such
as the award-winning, role playing game Fate.
As an additional incentive for developers, WildTangent will increase the
revenue share from the WildCoins token system to those developers using
HOTWIRE technology.

Wednesday, March 22nd @ 10:30-11:30 a. The company publishes over 200 leading 1st and 3rd
party game titles through the WildTangent Games Network, comprised of
Wildgames. From family
friendly games like the Polar franchise to action adventure titles such as
Fate, WildTangent provides online entertainment which appeals to a broad range
of consumers.com.

About Hasbro , Inc.
Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure
time entertainment products and services, including the design, manufacture
and marketing of games and toys ranging from traditional to high-tech.

passing offline

com.

cons mention

WildCoins provide an elegant way to reach the millions of
consumers who enjoy playing some of our hit games like Zuma or Feeding Frenzy
but who are not quite ready to spend $20 on a single game.
"Being involved with online games provides great opportunities for our
brands to offer consumers innovative marketing campaigns in the places where
they hang out online," said Carol Kruse, Vice President of Interactive
Marketing, Coca-Cola.
"WildCoins represents an opportunity for advertisers, developers and
consumers to take advantage of both a new currency and gaming economy while
offering incentives for game players, developers and advertisers ."

About Shanda Interactive Entertainment Limited
Shanda Interactive Entertainment Limited (Nasdaq: SNDA) is a leading
interactive entertainment media company in China. (Nasdaq: ATAR ) develops interactive games for
all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U. is a majority-owned subsidiary
of France-based Infogrames Entertainment SA (Euronext - ISIN: FR-0000052573),
the largest interactive games publisher in Europe . For more
information, visit http://www.

mention huge

WildTangent Announces New Token-Based Payment System for Casual Games Market

"Turbine has done a tremendous job adapting this
signature title to the virtual world, and we look forward to bringing a rich
game experience to China's gamers via our national distribution platform. For more information, visit the Wizards of the
Coast website at http://www .

conventions rpg

In fact, IDC predicts
that online games will skyrocket from $500 million in 2004 to over
$2 . PDT
Surviving Vista
Location: Room A1

About WildTangent
Founded in 1998, WildTangent is the leading publisher of online and
downloadable games. Financial terms of
the agreement were not disclosed.
"As the pioneer of traditional role-playing games, Dungeons + Dragons
Online is a terrific addition to our leading portfolio of both internally
developed and licensed online game offerings," said Tianqiao Chen, chief
executive officer of Shanda. Turbine 's catalogue includes some of the most
famous online entertainment brands, including Asheron's Call (R), Dungeons +
Dragons(R) Online and The Lord of the Rings Online(TM): Middle-Earth(TM)
Online . For more information on Turbine and its services, please visit
http://www.

isles charities

, WildTangent, Inc.

WildCoins
will be available late Spring 2006.com

Game Developers Conference 2006
WildTangent's CEO and co-founder, Alex St. PDT
Easy Ad Money For Downloadable Game Developers
Location: Room A8

Thursday, March 23rd @ 10:30-11:30 a.com

About Turbine , Inc.S.

About Wizards of the Coast
Wizards of the Coast, Inc.

raises webpage

The company will be unveiling a new game currency called "WildCoins" that
consumers will use to pay for games on a per session basis, complimenting the
existing $19. By
creating a way for gamers to consume online entertainment in bite-sized
increments, WildTangent is providing developers with an expanded opportunity
to enjoy the rewards of their hard work. John, CEO and co-founder. China's Largest Online Games Operator to Distribute
Turbine's Highly Anticipated 3D Role Playing Game

SHANGHAI, China, April 21 /Xinhua-PRNewswire/ -- Shanda Interactive
Entertainment Limited (Nasdaq: SNDA), the largest operator of online games in
China, announced today that it will be signing a deal with Turbine, Inc.

quite falcon

Free
to developers, the SDK includes WildTangent's new HOT/WIRE technology which
provides the ability to serve live HTML ads directly into games through
WildTangent's ad -serving network.com, leading PC Manufacturers, ISPs, and portals.com. in the United States or other jurisdictions.

The category is intended to list directories or calendars of conventions maintained by others.

convention falcon

Fore more information on the HOT/WIRE SDK, developers can
e-mail hotsdk@wildtangent. In 2004, Shanda had approximately
2.
New York-based Atari, Inc.hasbro.

conmen passing

95 try-and-buy model. As one of the fastest growing segments of the
gaming industry, online games represent an increasingly valuable way to enjoy
digital entertainment for consumers around the world. The game is
expected to launch in China in the second half of 2005. All other
trademarks are the property of their respective owners. These forward-looking statements involve
various risks and uncertainties.

gaming offline

"WildTangent's new game currency provides us with a
tool to reward consumer loyalty through their gameplay experience . We expect
online casual gaming to become the dominant form of broadcast media in the
next ten years," said Alex St."

Empowering Developers with New Technology
At the 2006 Game Developers Conference, WildTangent is also releasing a
BETA version of its new software development kit for in-game ad serving.

sideline conmen

Shanda helped
pioneer this market and today occupies the leading position as measured by
both revenue and total game playing users.

TURBINE and ASHERON'S CALL are registered trademarks or trademarks of
Turbine, Inc. Securities and Exchanges Commission,
including Shanda's registration statement on Form F-1.

cons offline

With the launch of the WildCoins system,
WildTangent is now the only casual games publisher unlocking the full revenue
potential generated from online game play and distributing it directly into
the pockets of developers.
Developers are encouraged to attend these sessions to pick up a free HOTWIRE
SDK.

mention jenga

'WildCoins' Game Currency to Fuel Online Games Sector Through Broader
Consumer, Game Developer and Advertiser Participation While Rewarding Customer
Loyalty

SAN JOSE, Calif.

"This agreement reaffirms Turbine's commitment to bring the D+D Online
experience to every gamer in China and throughout the world. Shanda offers a portfolio of
diversified entertainment content including some of the most popular massively
multi-player and casual online games in China, along with online chess and
board games, network PC games and a variety of cartoons and literature works.
For more information about Shanda, please visit http://www.

concentric conventions

, a subsidiary of Hasbro, Inc.

webpage isles

"
The WildCoins token system also supports a flexible advertising model
enabling sponsors to give away sessions of game play through online and
offline marketing programs."
China represents one of the world 's largest and fastest-growing markets
for online games, with International Data Corporation, a market research
company, estimating a market valued at $1. Each
user can interact with thousands of others while enjoying the interactive
entertainment content that Shanda provides.

About Atari , Inc.

Safe Harbor Statement
This announcement contains forward-looking statements that are based on
current expectations, assumptions, estimates and projections about the
companies and the industry.

huge conventions

In the past, online games would only produce revenue for developers when a
consumer purchased a downloadable version of the full game.

Shanda Turbine to Bring Dungeons + Dragons Online to China

wizards.
Although the companies believe that their expectations expressed in these
forward-looking statements are reasonable, they cannot assure you that their
expectations will turn out to be correct.S.

huge concentric

Leading online game publishers and developers
HipSoft, PlayFirst , PopCap and Sandlot have already signed up to participate
in the WildCoins system.
Companies that are leading the way in marketing through online games
recognize the potential of this new technology . This infrastructure allows developers to
create a broad spectrum of online entertainment while streaming in targeted
marketing messages from major advertisers., a
leading publisher of online subscription entertainment, to bring Dungeons +
Dragons(R) Online to China. Under the agreement , Shanda will hold the
exclusive rights in China to operate this first and only 3D massively
multiplayer online role playing game, or MMORPG based on the world-renowned
Hasbro and Wizards of the Coast Dungeons + Dragons(R) franchise.3 billion by 2009. Interaction enriches your life. Atari, Inc. Publisher of adventure games, family card and board games,
and electronic media products, Wizards of the Coast is also one of the world's
premier book publishers of fantasy series fiction whose novels have made
numerous appearances on The New York Times best-seller list and have sold
millions of copies worldwide .

concentric mention

, the leading
online games publisher, announced today at the 2006 Game Developers Conference
that they will be launching a revolutionary token-based payment system for
first and third party games distributed through the WildTangent Games Network. "With the launch of WildTangent's
token-based system, WildCoins, we now have the opportunity to share in the all
the revenue generated from our games."
Through the WildCoins system, WildTangent will lower the cost of entry and
expand the way consumers can experience leading digital entertainment.
Finally, the online gaming experience will be monetized in an arcade,
roll-of-quarters way that is familiar and comfortable to consumers . John, will be holding two
panels at this year's Game Developers Conference designed to update developers
with the latest information on cashing in on the growing online games market.m.
Turbine, Inc . All statements other than statements of historical
fact in this announcement are forward-looking statements, including but not
limited to statements regarding the launch date for Dungeons + Dragons Online
in China, the growth of the online game market in China and the content of the
Dungeons + Dragons Online game.

concentric huge

"WildCoins offers
another reason for consumers to play a whole range of games and is an
opportunity to help grow the online gaming market.
In addition, the HOT/WIRE SDK includes an application program interface
(API) for posting game scores to secure leader boards.

"Shanda's leadership position and outstanding reputation with China's
online gaming community makes them the ideal partner for introducing Dungeons
+ Dragons Online to China," said Jeffrey Anderson , president and CEO, Turbine,
Inc.snda. For more information,
visit http://www.