The Company creates and distributes games
featuring many top brands including Asteroids (TM), MONOPOLY, SCRABBLE and
popular children's brands such as Little Bear and Reader Rabbit(R).0 will be modeled after the pioneering Atari 2600
console and heralds in the 30th anniversary of Pong (R), the first arcade game
created for the home which started the revolution that has today turned into a
$10 billion industry.

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com .com

"Atari has traveled back in
time to recall an era where the experience was paramount to the technological
bells and whistles.

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(Nasdaq: ATAR) a leading publisher of interactive entertainment
software, today announced an agreement whereby PixelPlay will create and
publish four classic Atari games and four Hasbro (NYSE: HAS) board game brands
for interactive television platforms in the U.

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Agreement Revives Popular Atari Games for Interactive Television Service
Subscribers

NEW YORK, PixelPlay, the leading provider of
entertainment and state-of-the-art technology for emerging platforms, and
Atari, Inc .

About Atari
New York-based Atari, Inc. For more
information, visit http://www .

About PixelPlay
PixelPlay is the leading provider of entertainment and state-of-the -art
technology for emerging platforms including interactive television, broadband,
IPTV, and mobile devices worldwide.0 will feature the same wood grain paneling and look of the Atari
2600, and will capture the feel through two classic joysticks for multi-player
competition and vintage controls .0 will be available early this
summer for under $30 at retailers nationwide.com.

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PixelPlay will
integrate notable Hasbro brands, including SCRABBLE, YAHTZEE, MONOPOLY, and
BOGGLE, as well as Atari's original arcade games, Centipede(TM),
Asteroids(TM), Missile Command(TM) and Breakout(R), reviving these classic
games for its interactive television subscribers.
"Unlike other nostalgia gaming products on the market, the Atari Flashback
is the real McCoy and the games included are originals, not third -party
ports," said Curt Vendel, president of the Atari Historical Society and
contributing producer for Atari Flashback 2.

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All other trademarks are the property of their respective owners .

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PixelPlay Signs Agreement to License Select Classic Atari and Hasbro Properties for Interactive Television Games

These
notable brands combined with PixelPlay's patented JIVE(TM) Technology which
enables consumers to experience cross-platform, multi-player interaction,
allows the Company to provide highly profitable entertainment services to MSOs
and wireless carriers. Atari Flashback 2.

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As a result , the
Company's executive management team has more than 50 years combined experience
in media technology and entertainment and is now a driving force in the ITV
industry.0, the follow-up to the holiday 2004 hit, the Atari(R)
Flashback Classic Game Console, which shipped more than 550,000 units to
retail ."
The Atari Flashback 2.

This category deals with arcade video games, the coin-op machines you can find in video arcades.

The machines where you put in a coin to play.

You will both find collectors of vintage machines and the latest new games.

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"
"We are excited to be working with PixelPlay to allow a new generation of
fans to enjoy great Atari and Hasbro games on the emerging iTV platform ," said
Wim Stocks, Executive Vice President at Atari, Inc.pixelplay.
The Atari Flashback 2 .0.

Both hardware and software.

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Even in this day of advanced and more
complex gameplay, these legacy games continue to elicit fantastic reactions
via the on-screen action, and again, to a wide and broad audience," said Wim
Stocks, Executive Vice President, Sales, Marketing, Licensing and
Distribution .

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S. In 2004 PixelPlay was named "EchoStar Developer of the Year" and is
recognized as a Mobility Preferred Partner by Microsoft, which presented
PixelPlay with their "Entertainment Application Developer of the Year Award.

Great Games Never Go Out of Style

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'Atari(R) Flashback 2.

About Atari
New York-based Atari, Inc.

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, (NYSE: HAS), translates one of the industry's richest
portfolios of brands into a world of fun and excitement for children and
adults globally . is a majority-owned
subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the
largest interactive games publisher in Europe.

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Capitalizing on the popularity of Atari's classic arcade games and
combining Hasbro's well-known brands with PixelPlay's extensive network of
digital television platform partners creates a unique and unprecedented
offering for consumers.atari.

ATARI, the ATARI logo, and classic Atari game titles and logos are
trademarks or registered trademarks of Atari Interactive, Inc.

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"This agreement with Atari makes it possible for PixelPlay to provide the
depth of recognizable brands necessary to broaden the subscription gaming
packages for all of our network service providers," said Ron Chaimowitz, CEO
of PixelPlay. "Not only will subscribers have access to our sophisticated
interactive gaming technology, which is ideal for these traditionally
multi-player games, but they will also have a larger selection of classic
popular games that appeal to more diverse interests.
"The Atari Flashback series harkens back to the early days of video games
where the simplicity of design and the addictive game mechanics connected
instantly with audiences of all ages.S.

underlays toolshed

"This agreement ensures
that these classic Atari and Hasbro properties will have a prominent place in
interactive television gaming."
PixelPlay has established exclusive licensing agreements with many of the
world's top brands ranging from notable family entertainment to classic arcade
games, with the goal of providing unmatched content to the burgeoning casual
game and edutainment markets on the interactive television platforms. The Company's 1,000+ titles include
hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM),
Neverwinter Nights(TM ), Stuntman(TM), Test Drive(R), Unreal(R) Tournament
2004, and Unreal(R) Championship; and mass-market and children's games such as
Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer (TM),
Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned
subsidiary of France-based Infogrames Entertainment SA (Euronext - ISIN:
FR-0000052573), the largest interactive games publisher in Europe. Headquartered in New York, PixelPlay was recently
formed by the combination of Pixel-Technologies and PlayTV. (Nasdaq: ATAR) today announced the summer launch
of Atari(R) Flashback 2. Atari
Flashback 2. "Now, on the 30th anniversary of Pong -- the grandfather of all
video games -- it is fitting that we begin to commemorate this milestone with
the launch of Atari Flashback 2."
Developed by Atari, the Atari Flashback 2. (Nasdaq: ATAR) develops interactive games for
all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.

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0 promises to deliver the same gaming sights, sounds
and action as the original Atari 2600 .

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gamearchive irem

Hasbro's timeless games are a natural fit for
integration with PixelPlay's unique JIVE(TM) technology , which enables score
submission, leader boards, and tournaments, as well as multi-player
capabilities .com

Contact: Paulina Piekarski
Connors Communications
212-798-1407
Paulina@connors.0 will feature Pong as well as 40 other classic
games including Asteroids(R), Centipede(R), Millipede(R), Lunar Lander (TM),
Breakout(R), Missile Command(R), Combat(TM) as well as retro game and arcade
classics that have never before been released for the home console.

The category covers both old and new machines .

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Atari, Inc. or its
affiliates.

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About Hasbro Properties Group
The Hasbro Properties Group (HPG), the intellectual property development
arm of Hasbro, Inc. To ensure this authenticity , Atari has
engineered the tools and code of the original games for reproduction on modern
chip technology. For more information, visit
http://www.

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and Canada.S.atari."
For more information , please visit http://www.

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(Nasdaq: ATAR) develops interactive games for
all platforms and is one of the largest third-party publishers of interactive
entertainment software in the U.0' Announced

- Plug-and-Play Console Celebrates 30th Anniversary of Pong(R) -

NEW YORK, In response to consumer and
retailer demands, Atari, Inc.0.

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Through a host of publishing, lifestyle and entertainment
platforms, HPG is able to surround fans worldwide with consumer products that
expand Hasbro's core brands, such as TRANSFORMERS, DUEL MASTERS, MY LITTLE
PONY, MONOPOLY and CANDY LAND , beyond the toy and game aisle, creating rich
lifestyle experiences. The Company's 1,000+ titles include hard-
core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM),
Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament
2004, and Unreal(R) Championship; and mass-market and children's games such as
Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM),
Dragon Ball Z(R) and RollerCoaster Tycoon(R).

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---

- - kjjkjk

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