'Live the Game' - Onroo.com Launches Auction-Style Reality TV Fantasy Game Offerings

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onroo.
Onrooligans can join a public tournament or form a private tournament for
friends and family. Korn. King., Princeton eCom, a leading
provider of electronic payment solutions, announced that, effective March 1,
Ron Averett has become the company's chief executive officer with R. His career includes more than 20 years of senior management
experience in banking and financial services .

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In addition to the games that are already available,
Onroo will offer games for every commonly known reality-TV show in the U. To complement its reality-TV offering, Onroo will also launch a series
of pay-to-play fantasy sports games in the coming weeks. Exclusive King.

Press Contact:
Natalie Svider / Cindy Coppola
Ruder Finn
310-882-4000
svidern@ruderfinn .

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LOS ANGELES, For fantasy, reality and all of the
excitement in between, sports and entertainment enthusiasts have a new online
gaming destination at http://www. As reality TV shows continue to top Nielsen Ratings, we
anticipate that interest in our reality TV gaming offerings will continue to
surge," adds Ms.
Onroo portal partners and game sponsors leverage Onroo's unique,
patent-pending format to drive brand loyalty and awareness.onroo.

All trademarks and names used in this press release and at
http://www.com, the world's leading
skill-gaming site, experienced rapid growth in the opening months of 2006.3 million games played
every day.

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To start your own
Onroo tournament, visit http://www. To find out more about
advertising or licensing opportunities, send inquiries to media@onroo.
Already a household name across Europe, King.com

(Logo: http://www.

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With more than 40 million games played in the month of January, King.com is
extending its lead over competitors and further dominating the global
skill-gaming industry.com is breaking through to
the U.com partners include Yahoo! (US and Europe),
AOL (Europe), Lycos (Europe), MSN UK, T-Online and RTL.
"Ron's focus on operational excellence has enabled Princeton eCom to
become a market leader delivering the best service in the industry.

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com.

About Onroo Entertainment, LLC
Through Onroo.com will undoubtedly continue to lead
the online skill -gaming market. "Craig's continued guidance along with Ron's leadership at the
helm is a strong combination that will enable the company to achieve and
surpass goals for 2005 and beyond.

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Korn.onroo.com's tournament -style games, unique content, and promotions
allow players of all skill levels to compete for entertainment and possible
monetary gain. Craig Kirsch Named Executive Chairman of the Board --

PRINCETON , N.J. Prior to joining Princeton
eCom, Averett served as senior vice president in charge of Chevy Chase Bank's
credit card division.

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"Our auction-based gaming format emerged from years of
playing rotisserie-style fantasy games and a creative vision for how Onroo
could deliver a more entertaining experience for everyone from the casual fan
to the enthusiast.onroo.

Ron Averett Appointed Chief Executive Officer of Princeton eCom

Our
ability to support both banks and corporate billers with a fully integrated
product line resulted in 2004 being the best year in the company's history,"
said R .98% error-
free payment processing.princetonecom.

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S.
"We are excited about our accelerated growth and confident that our
excellent content will continue to attract customers in the United States and
globally," said Toby Rowland, Director and Co-Founder of King.newscom.

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com, Onroo Entertainment , LLC operates a complete range of
fantasy sports and reality-TV entertainment games using a unique format. with overwhelming popularity. In addition to Sudoku, notable games such as Pyramid,
Mahjongg Fortuna, Chess and Word Battle, among others, continue to attract new
players daily.

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Surviroo (Survivor), Oscaroo (The Oscar's) and Board Room Battle (The
Apprentice 3) are the first game offerings available at Onroo.com are property of their respective owner.de."

About Princeton eCom
Princeton eCom is an industry-leading provider of electronic payment
solutions with more than 1400 banks and 200 biller customers, including many
of the Top 100 banks and Fortune 1000 corporate billers.

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World's Largest Skill-Gaming Site King.com Surpasses 40 Million Games Played Per Month

Previously, he held senior positions at Advanta
Corporation and Citibank where he began his career in financial services. Offering one of the
only single vendor solutions for payments and presentment , the company gives
customers the convenience of multi-channel payment options and seamless
integration with current systems, along with the reliability of 99.

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com has been solely developed and presented by Onroo
Entertainment, LLC and neither the website nor Onroo Entertainment, LLC is in
any way authorized by or otherwise affiliated or connected with CBS, FOX, ABC,
NBC, The WB, UPN, MTV, the NCAA, the NBA, NASCAR, the PGA, MLB, or any other
network, station affiliate, or broadcasting sponsor, or any sports
organization or affiliate thereof. In his new capacity, he is
responsible for the overall strategic direction of the firm. Craig Kirsch, executive chairman of the board for Princeton eCom.

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S in
2005.
"We are confident that as more people play Onroo and experience the
excitement of an Onroo tourney, web portal and TV network marketers will want
to license the platform to deliver their own messages and products," concludes
Ms. Contributing factors to the site's
domestic growth include cash prizes for play, carriage arrangements with
strong U.com. -- R.
"Ron has proven himself to our customers and the board in delivering
outstanding customer service and has set the stage for another record-breaking
year in 2005.

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com in which
"Onrooligans" compete in a thrilling auction-based gaming format, bidding on
the sports teams or Reality-TV contestants they feel have the best chance to
advance in their respective tournaments or network television shows .
http://www.S. Craig
Kirsch assuming the role of executive chairman of the board. As the company 's
president and chief operating officer since 1999, Averett has been responsible
for day-to-day operations of the company.com.

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"Onroo is an entertaining fantasy gaming site which will forever change
the way people enjoy reality-TV," says Kirsten Korn, spokesperson for Onroo
Entertainment , LLC.com.

Skill-Gaming Giant Penetrates the United States With Record Numbers and
Unprecedented Growth

LOS ANGELES, King. portals, a thriving game community and the first online Sudoku
game played for money.com is the world's largest skill -gaming site,
boasting more than 40 different games and more than 1.com
coppolac@ruderfinn .com/cgi-bin/prnh/20001229/PHF002LOGO-b )
In December 2004, Averett was named to Princeton eCom 's Board of
Directors. His promotion to CEO is well deserved!"
"This is a natural evolution of roles at Princeton eCom," said Larry Mock,
president of Mellon Ventures and a member of Princeton eCom's Board of
Directors. For more information, visit
http://www.

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Onroo delivers a new breed of tournament-style games for players of all
skill and interest levels, from first-timers to long-time fantasy veterans.
Onroo's fantasy games can be licensed and customized by entertainment and
sports-oriented web portal operators seeking to enhance their members' user
experience and build brand loyalty.com. "With new
games being added regularly, a rapidly increasing number of registered players
and the excitement of cash prizes, King."

Launched in 2004, King.