6
percent in 1995. Champion-built house featured in historic Auburndale, Fla. The company also publishes
19 magazines in the United Kingdom through its wholly owned subsidiary, The
National Magazine Company Limited.championhomes.

gardening old

8 percent of the total residential
repair and remodeling purchases in 2004, a significant jump from 28.

aspx?story=30213
This multimedia news story is for free and unrestricted use on
your news information site (and for print or broadcast too). Visit
http://www.
titles and 145 international editions .genesishomes.

This category is intended for a variety of media sources which focus on home improvement , repair, decorating, and do-it-yourself projects.

magazines expert

Sitting on Lake Ariana, in historic Auburndale, Fla . Homebuyers are beginning to realize that modular construction is
simply another way to build their dream homes.

radio yourself

m. In fact, the Country Living house only
took one week to build in our factory and we exceeded Florida's strict
hurricane regulations, while building a beautiful, historically sensitive
house.

house turn

On the retail side, home centers
are specifically targeting women in their advertisements . Retailers and broadcasters are leveraging this
trend and have begun structuring their marketing campaigns with more
women-oriented advertising and programming. In addition, the number of home purchases by women
rose 49 percent from 606,000 in 1989 to 903,000 in 2003.com

"Our passion for excellence in construction and detail meshes well with
the traditional style of Country Living ," said Kevin Flaherty, vice president
of sales and marketing for Genesis Homes.S.

programs house

, Champion
Enterprises , Inc.
Genesis Homes, a member of the Champion Enterprises, Inc. For more information, please
visit http://www.

journal home

Women Strap on the Toolbelt and Bring Home the Paint Cans; Growing Influence in Home Improvement Marketplace Drives New Designs Innovations Exhibited at Natio

home house

Tool companies, such as Barbara K,
are differentiating their products to fit a woman's hand and other
physical attributes with ergonomic, lighter-weight designs that don't
compromise the strength of the tool.., the
House of the Year project provides an opportunity for the magazine and Genesis
to explore the collaboration of American architecture and design, and bring
historical elements and references into modern-day life. 1 selling shelter magazine at newsstand.

old programs

According to the Opinion Research Corporation, before starting a
home improvement project, nearly half of women seek assistance at a
local home center or hardware store, or watch home improvement
programs on television.nationalhardwareshow.

AUBURN HILLS, Mich. It
focuses on a variety of topics including decorating, antiques, cooking ,
travel, remodeling and gardens.com .6 million homes since 1953.

house improvement

com

Reed Exhibitions, which manages more than 420 events worldwide, is
a member of Reed Elsevier Group plc, a world-leading provider of
information-driven services and solutions. Reed has North American offices in Norwalk,
Conn . Home improvement
expert Mr.

This includes magazines, e-zines, television or radio programs, online books, and journals.

magazines turn

"In
addition, single women are purchasing new homes at twice the rate as
single men, which contributes significantly to their increased
involvement in do-it-yourself home improvement projects. Why hire a contractor when you can
do it yourself? There is a direct correlation: as the number of
woman-headed households grows, so does the number of women wielding a
power tool.5
million in North America., Las Vegas and Toronto, and
sales and operations offices worldwide.

ADVISORY/Rat Patrol

If you have any questions about the story, or about
Newstream.

Country Living's 2006 House of the Year to Debut on A+E

"
The 2006 House of the Year is designed to reflect the comfortable , casual
lifestyle that Country Living's readers desire.

house decorating

Business Editors/Lifestyle Editors /Home + Garden Writers
National Hardware Show 2005

LAS VEGAS----A growing number of
women are nailing down their influence in the world of home
improvement, accounting for 35. Reed Exhibitions offers
integrated market access programs covering exhibitions, trade
publications, direct marketing and the Internet to a database of 3., Newton, Mass. (NYSE: CHB), a leader in the factory-built housing industry,
today announced that Country Living magazine's 2006 House of the Year, a
Genesis modular home, will be featured on A+E Network on Sunday, January 22,
2006 at 4 p.

expert old

Of the 15 projects, interior painting
had the highest initiation by women at 74 percent and the least
desired project was electrical repair at 38 percent. (NYSE:RUK) (NYSE:ENL).newstream.com, please write to us at info@newstream. family of
homebuilders, is headquartered in Auburn Hills, Michigan. Genesis operates
nine modular homebuilding facilities strategically located to serve builders
and developers nationwide.

journal decorating

Women seem to be getting the message: of the $165 billion spent on
home improvements and repairs in 2001, a resounding 80 percent was
instigated by women, according to the Home Improvement Research
Institute (HIRI ).

yourself programs

"
Three-quarters of American women ages 25 to 49 say they are doing
more home-improvement projects today than five years ago, and a solid
80 percent plan to tackle at least one home-related project in the
next year (Roper ASW for The Home Depot).
Radio News Feature
You can reach the story directly by going to
http://www.com ), one of
the world's largest publishers of monthly magazines , with a total of 19 U.

focus remodeling

Within the
first year of ownership, single women homeowners spend almost $9,000
on home improvement projects (National Association of Realtors).
For more information on the 2005 National Hardware Show(R) in Las
Vegas, visit www. To learn more, visit http://www.

lovers yourself

As the number of female homeowners specifying brands and
purchasing supplies for their renovation projects continues to grow,
women are influencing manufacturers and retailers to look for new ways
to cater to their specific needs. After construction, the
magazine's editors selected all furniture, antiques and furnishings to
decorate the home.

television old

.
NOTE TO EDITORS: Multimedia Assets Available With This Story
Include Audio, Text News Releases

----No matter where you live rats can invade your
home, damaging property and making your family sick.

television expert

Feature Editors/Lifestyle Editors/Consumer Products Writers
ADVISORY.com to download video, audio, text, graphics and
photos.m.
Champion Enterprises is a leading manufacturer of factory-built housing and
has produced more than 1.

focus expert

The 2,537 square foot modular home was
designed and built in collaboration with Genesis Homes, a division of Champion
Enterprises. Hearst's magazines are read by more
adults than any other monthly magazine publisher.

focus house

Fix-It tells us one way to get rid of unwanted pests and
keep your home rodent free. "We've brought the pages
of the magazine to life and Country Living is thrilled to once again partner
with Genesis, a company well known for its superior value, innovative design
and construction .
Country Living worked with Genesis to select the location for its 2006
house and Genesis ' manufacturing plant in Lake City, Florida, was then tapped
to build the home."
Country Living is the No.hearst.

lovers radio

"Women are very influential and powerful consumers when it comes
to home improvement projects around the house," said Rob Cappiello,
industry vice president of the National Hardware Show(R).
As chic as toolbelts and work gloves are, what exactly is the
cause of this increasing interest in hammers and nails? According to
the Opinion Research, the number one reason women took on home
improvement jobs was to save money. Eastern as part
of a one-hour television special.

Country Living is published by Hearst
Magazines, a unit of The Hearst Corporation (http://www.net .

magazines focus

"The 2006 House of the Year project combines a blend of classic American
style and personalized comfort with the quality and ease of a modular home,"
said Country Living Editor-in-Chief Nancy Soriano . Today, Champion operates
32 manufacturing facilities in North America and partners with nearly 3,000
independent retailers, builders and developers.

journals journal

Eastern and Saturday, January 28th at 10 a.

radio magazines

Planned projects range from
the relatively simple paint touch-up to more strenuous tasks like
replacing a door or installing a light fixture.
The same 2003 HIRI study of 15 specific home improvement projects
found that 56 percent of the projects were initiated with the
involvement of the female head of household and 43 percent were by the
female head of household alone., Palm Beach, Fla.com/home.newstream. "Off-site-built homes are in more
demand recently because of the high degree of sophisticated architecture and
design available to meet individual wants and needs , delivery is very fast and
the home is more ruggedly constructed.