iVillage Inc.

pseudo wahms

95).
Bringing Baby Home is available at http://www. "Since vaccinations can be a source of stress, new
moms should ask their pediatricians about options to lower the number of shots
their babies receive.

paying balancing

iVillage is "the Internet for women" and consists of several online and
offline media-based properties that seek to enrich the lives of women, teenage
girls and parents through the offering of unique content, community
applications, tools and interactive features. In March 2005, according to comScore Media Metrix, The
iVillage Network ranked 30th among the top 100 Web and Digital Media
properties with approximately 17.

bluesuitmom mothers

What we've tried to do with our DVD is take
the edge off of the overwhelming part," said Lianne Castelino, a broadcast
journalist and mom who created and made the DVD with Andrea Howick, also a
broadcaster and mom. In the first two
years of a baby's life, nearly every well visit includes vaccinations.
Average monthly page views for iVillage. Also, according to the
same report, The iVillage Network was the number one "women's community site"
and the number four "community site" overall on the Web.

healthier workingmother

com/cgi-bin /prnh/20050425/NYFNSE01 )
Especially helpful now that most new moms have a hospital stay of only two
days, Bringing Baby Home is a real anxiety buster during one of life's most
stressful transitions . Denis Leduc, a Fellow of the American
Academy of Pediatrics, who is both featured in the DVD and its medical
advisor.
"Keeping a new infant happy and healthy can feel overwhelming at times , so
for the baby's sake as well as their own, all new moms should do everything
they can to lower their own stress levels," said Kathy Peel, woman and family
issues expert and author.

moms bluesuitmom

New Survey Reveals Steps Working Moms Could Take to Maximize Their Maternity Leave Time

The survey also explored moms' experiences with returning to the workforce
after maternity leave.

angelina simplicity

It is designed to give parents the necessary tools to maximize their
infant's health and safety," said Dr.

pseudo facets

Bringing Baby Home, winner of a 2005 Parents'
Choice Approved Seal, is a comprehensive DVD filled with everything a new
parent needs to know. (Nasdaq: IVIL)
was established in 1995 and is headquartered in New York City.

demands balancing

Most
moms are already doing a lot of the "fun" activities to prepare for baby's
arrival, including purchasing baby products (90 percent) and decorating the
nursery (68 percent). The survey revealed that 94 percent of moms enjoyed being home
with their baby and only 13 percent reported that they missed going to work on
a daily basis.

willing balance

NEW YORK, Did you ever wish babies came with
instructions? Well, now they do.
(Photo: http://www. Many moms-to-be overlook tasks that could save them time and worry while on
leave

NEW YORK, A new survey of working mothers
and mothers-to-be released today by iVillage, revealed that 73 percent of moms
view making the most of their time away from work to bond with their new baby
as their top concern for maternity leave. However, few moms completed some equally important tasks
before taking maternity leave such as researching child care options and
immunization schedules (51 and 36 percent respectively ), thus taking away
precious time that could have been spent bonding with their baby.

struggling overworked

New Mom-Made Doctor-Approved DVD 'Bringing Baby Home' Helps Ease Stress of New Parents

It is
expected to be in stores nationally soon.

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For additional information or to arrange for an interview, please contact:
Susan McLennan,
Babble On Communications
(416) 699-1846; cell: (416 ) 525-5177;
s. Results from the survey also suggest
that moms may be able to spend more time with their baby if they were aware of
some commonly overlooked tasks that could be done before baby arrives. Combination vaccines can reduce the number of shots
without compromising protection against serious childhood diseases.

About iVillage Inc.5% of the total online
population and nearly 14 percent of women 18+ online.

yeah healthier

The
survey showed that many moms who have taken their baby for well -baby visits
feel completely or somewhat helpless (59 percent), anxious (64 percent) and
guilty (53 percent) because their babies receive so many shots and 43 percent
of new moms said that they would like to reduce the number of shots that their
child received.

About the Survey
Data was collected online between April 4 and April 11, 2005, with a
nationally representative sample of 1,366 new and expectant mothers.

mom healthier

I encourage all expectant moms to visit iVillage .

mothers simplicity

"This DVD provides a thorough overview of the many subjects a new mother
and even a repeat mother should be aware of.com and its affiliate Web sites
("The iVillage Network") totaled nearly 443 million for the quarter ended
March 31, 2005.

paying recognize

This category features sites dedicated to working mothers.

balance struggling

"Becoming a parent is wonderful, terrifying, thrilling, exhausting and
overwhelming all at the same time.
Combining mom-sense with the wisdom and insights of top baby-care experts ,
Bringing Baby Home is an invaluable parenting aid on caring for a baby from
birth to 6 months , covering everything from breastfeeding to advice for
fathers to recognizing the signs of post-partum depression. The biggest issues that moms returning to work seemed
to experience were missing their baby while away (91 percent) and feeling
guilty about leaving the baby (67 percent).

mom demands

mclennan@sympatico .

willing workingmother

net ($19. New moms today who take maternity leave also have a good deal
of support during their first few weeks at home with their new babies.3 million unique visitors in the United
States and had an average reach of more than 10.

telecommuting wahms

The information is presented
clearly, succinctly, and the corresponding footage adds credence to what is
being discussed," said Missey Moe-Cook, LCCE, Childbirth Educator for iVillage
Parenting Network. "We've made it easier for moms-to-be to accomplish some
of the other important tasks prior to giving birth so that they can focus on
their number one priority while on maternity leave -- bonding with their
newborn.
The survey was funded through support from GlaxoSmithKline.

telecommuting healthier

bringingbabyhome."

The Maternity Leave Experience
Most moms surveyed reported an overall positive maternity leave
experience. In terms of moms' transition back
to work, 42 percent said it was extremely or very easy and 75 percent felt
that their colleagues were very supportive of their new role as a mother.

heels paying

bringingbabyhome.net .
"Expectant mothers have so many tasks to complete prior to baby's arrival
that it's understandable they'd focus on the ones that are fun to think about,
like shopping and decorating the nursery," said Kellie Gould, iVillage Editor-
in-Chief and new mom.com/moms for
invaluable tips and information on how to make the most of their maternity
leave."
The survey also confirmed that pediatricians play an important role for
new moms during maternity leave.

workingmother facets

newscom.
"This resource is ideal because it contains pertinent information to help
parents deal with the many challenges that await them with the arrival of a
newborn. Moms who had
taken their baby for well-baby visits at the pediatrician said they were
extremely satisfied with their relationship with their child's physician (60
percent) and felt comfortable asking questions (64 percent).

facets recognize

The DVD features the latest information and
demonstrations on every aspect of baby care and is available at
http://www. Sixty-one percent of moms said they rely on
their pediatrician's advice to help quiet fears about the well-being of their
child, second only to that from family members (69 percent).

balancing telecommuting

The
survey showed that many receive help from their spouse or significant other
(77 percent), their own mother (61 percent), other family members (37 percent)
and their spouse's or significant other's mother (30 percent).