The launch marks an ambitious move into traditional media for BabyCenter
(http://www. There's a lot of waste for readers and for advertisers -- a lot of the
content is either too early or too late ," said Mari Baker, BabyCenter's
president.1 81.4 % $514., including a summary
investment profile and the Company's 2004 annual report, can be accessed
through the Investor Relations page of the Hovnanian website at
http://www.worldwit.

playgroup pickering

"The success of our online advertising
model has been our ability to work with marketers to craft advertising that is
delivered in contextually relevant content and stage-based email.7 % 166.9 % $610.
The membership is free and is comprised of women who range from
corporate CEOs, government officials, legal professionals, marketing
and media experts to home-based consultants and entrepreneurs.

calabasas moorestown

BabyCenter to Launch Pioneering Personalized Print Magazine for the 21st-Century Mom

com that have the potential to really help build the
Beech -Nut brand.J. Hovnanian Homes, Goodman Homes, Matzel + Mumford, Diamond Homes,
Westminster Homes, Forecast Homes, Parkside Homes, Brighton Homes, Parkwood
Builders, Great Western Homes, Windward Homes, Cambridge Homes and Town +
Country Homes.com. WorldWIT is
also the proud winner of the 2004 Stevie(TM) Award for Best Woman's
Business Association.

worries parenthood

Breaking New Ground In Its Category , BabyCenter Magazine Will Offer
Moms Customized Content Based on Their Stage of Pregnancy or Motherhood

SAN FRANCISCO, BabyCenter is expecting. The first issue of the magazine
will serve prenatal moms in their second trimester, with three more
personalized editions set to roll out through 2006 ."
According to SVP/group publisher David Blair, the new magazine represents
a unique opportunity for marketers.
According to BabyCenter editor in chief Jim Scott, who will oversee the
launch , the magazine will offer completely original content, with many
articles designed to let readers interact with one another and other special
tools and features online. BabyCenter has assembled an all-star team of
editors and designers to develop the magazine, led by publishing veterans
Scott and executive editor Nina Martin.com or sign up athttp://www. Its
founder, Liz Ryan, was the first female vice president at U.

mops moms

BabyCenter will distribute the magazine
to members who request a subscription online.babycenter. More than 3.1 33.3 %

Unconsolidated Joint
Ventures(3) 220 N/M 96.
WorldWIT CEO, former Fortune 500 executive, nationally known
workplace expert and mother of five small children, Liz Ryan quips,
"These results square perfectly with the experiences I've had working
with the global WorldWIT community, in my 25 years in Corporate
America and in my 12 years of motherhood."
While it's no mystery that motherhood is a deeply transforming
experience, what is not so obvious is the huge impact it has on top
businesswomen .

mops pep

BabyCenter magazine plans to deliver a high-quality controlled circulation
of 2 million annually , with a rate base of 500,000 subscribers for each of
four editions over a 12-month period. RED BANK, N.5 % $112.2 19.

calabasas joys

moms playgroup

"It opens the door to integrated marketing
campaigns with babycenter . The first issue, customized around "Pregnancy 4-6 months,"
will be published in September 2005.

co.com offers an array of interactive tools, a supportive
online community, a premium subscription service, and an online store
featuring thousands of products for parents and children.com. Sixty -nine percent attributed mothers with
having 'greater patience' than non-mothers, followed by 'better
listening skills' and 'higher efficiency'.

moorestown motherhood

5 million pregnant and new moms
come to BabyCenter web sites every month, according to comScore Media Metrix. Offering extensive, medical advisory
board -approved content, BabyCenter's web sites attract over 3.8 34. The Company is one of the
nation 's largest homebuilders with operations in Arizona, California,
Delaware, Florida, Illinois, Maryland , Michigan, Minnesota, New Jersey, New
York, North Carolina, Ohio, Pennsylvania, South Carolina, Texas , Virginia and
West Virginia." Liz concludes, "There is nothing like
parenthood to force you into the wonderful habits of brutal
prioritization focusing on the positive and learning not to sweat the
small stuff.

ellicott pickerington

" Scott
said each edition will be updated throughout the year to reflect the latest
pregnancy and parenting news, research, and trends.uk , the leading U.1 -18. Hovnanian's Four Seasons communities,
the Company is also one of the nation's largest builders of active adult
homes .

Business Editors

PHILADELPHIA----WorldWIT(TM), the
world's largest online community for professional women, recently
surveyed its 40,000 members, asking, "Do Mothers Lead Best?" in
conjunction with the publication of Mother Leads Best, a new book by
Moe Grzelakowski."
Liz adds, "These findings validate the instinct of so many working
moms who have received the message that there is no place for them in
business leadership because of their family obligations."
For more information on this survey, read a summarized article on
the book (as of May 1), or to listen to Liz Ryan's recent radio
interview with Moe Grzelakowski (as of May 1) please visit
www.

robeson worries

The dollar value of net contracts,
including unconsolidated joint ventures, rose 34.

May % Change May % Change

2005 From 2005 From
Net May 2004 Net May 2004

Contracts(1) Contracts(1)
($ in millions)

Northeast 286 5.1 %
(FL, MD, NC, SC, VA, WV)

Southwest 417 4."
Grzelakowski concludes, "For those of you who know great mother
leaders , they are the busiest and humblest people in the business
world.org) is the
world's largest online networking organization for professional women
in business, formed for women to share advice and ideas with other
women eager to "connect.

postpartum pickering

This
magazine is so exciting because we bring that model to print and for the first
time an advertiser can deliver their message at exactly the right time , to the
right person, and in the right place. In
addition, babycenter., Hovnanian Enterprises ,
Inc.6 N/M

Total: 1,738 16., founded in 1959 by Kevork S.

The fact is
that motherhood and a career can not only co-exist but can mutually
reinforce one another. WorldWIT is headquartered in Boulder, CO with
offices in Philadelphia, PA and Cary, NC.

worries ellicott

Second issue: "Pregnancy 7-9 months," to
be published in November 2005.1 %
(AZ, TX)
West 348 -23. Liz is also a regular contributor to
Business Week Online and the on-air workplace expert for Denver's NBC
affiliate, 9 News.

mothers preschoolers

BabyCenter also operates ParentCenter (http://www.6 %
(CA)
Consolidated Total: 1,518 4. She has been featured by such media as TIME, Fortune, The New
York Times, CNN, CNBC and CN8 .

mothering worries

Building on the enormous success of BabyCenter's "stage-based" content
online, BabyCenter magazine will debut as a quarterly in September 2005.

About BabyCenter
Founded in 1997, BabyCenter LLC operates http://www.3% in May 2005, while the
number of net contracts increased 16.9% compared with May 2004. The number of
active selling communities company-wide on May 31, 2005 increased to 319
communities from 286 communities at the end of May 2004, including 14
communities in Orlando from the Company's acquisition of Cambridge Homes.

Hovnanian Enterprises, Inc . As the developer of K.khov.

pickering motherhood

com), the
leading online resource for parents of children ages 2 to 8.com, the leading online resource for parents of
children ages 2 to 8, and http://www.
Additional information on Hovnanian Enterprises, Inc. The survey also found that
respondents were far more likely to work with mothers in management
(81%) than non-mothers. Parenthood changed what they
valued , how they worked, and how they viewed the world.

motherhood worries

"Traditional magazines in this category aren 't serving the customer well
at all."
Earl Justice, senior product manager at Beech-Nut, agreed . Editions to be published during the first
quarter of 2006 include "Baby Birth-3 months" and "Baby 4-6 months.babycenter.

org

About WorldWIT

Founded in Chicago in 1999, WorldWIT (www.

parenthood hanahan

babycentre. (NYSE: HOV), a leading national homebuilder, announced today preliminary
net contracts for the month of May 2005. Grzelakowski, entrepreneur, Senior Advisor at Investor
Growth Capitol and author of Mother Leads Best, adds, "When I
interviewed 50 of America's top mothers in companies such as DuPont,
IBM, Lucent, Marriott, McDonald's, PepsiCo, Procter + Gamble, Visa,
and Xerox I found that all 50 believed that raising children
transformed their leadership style.

ellicott mops

The magazine will break new ground in its category by publishing
customized issues with editorial focused on moms-to-be and new moms during
specific phases of pregnancy and motherhood."
BabyCenter has a significant advantage over others in its category because
of its ability to reach women very early in pregnancy.9 % 150.
(3) The number and the dollar amount of net contracts in Unconsolidated
Joint Ventures in May of fiscal 2005 include the effect of the Town + Country
Homes acquisition , which closed in March 2005.S.

moorestown upwards

5 million
visitors each month, as measured by comScore Media Metrix , and have been
honored with numerous awards, including an Online Journalism Award. Hovnanian,
Chairman , is headquartered in Red Bank, New Jersey."
She adds, "The decision to pursue both career and family is not
right for everyone. Along with WorldWIT, we salute them this Mother's Day." It reaches nearly 35,000 women globally via
moderated, local email discussion groups like ChicWIT (Chicago),
HoustonWIT and BritWIT (Great Britain), and through local events and
activities in 24 countries and 70 cities around the world.
Robotics, and is a popular columnist, speaker and "at work issues"
expert.

mothering pickerington

"We know from talking to customers and our years of experience with
our web site, that a stage-based approach is the key to serving the parenthood
category.com, the
most visited online resource for new and expectant parents,
http://www.
resource for new and expectant parents.

Hovnanian Enterprises Announces 34% Increase in Dollar Value of Net Contracts for the Month of May 2005

The Company's homes are marketed and sold under the trade
names K. But for those of you that desire both, don't
overlook the positive impact that raising a family has on your career,
and be wary of the myth that foregoing a family will advance your
career.

motherhood pickering

The power of this targeted,
cross-platform approach is unmatched.
Readers will receive the edition of BabyCenter magazine most closely
tailored to their stage of pregnancy or parenthood at the time they registered
for a subscription.parentcenter .0 % 85. Only two percent of respondents said they'd rather
work for a non-mother.worldwit .

newborns pickerington

Launching a major expansion into print media, the web's most popular
resource for new and expectant parents today announced it will publish
BabyCenter magazine, the first and only publication that gives pregnant women
and new moms the critical information and insights they want exactly when they
want it.parentcenter.3 %

NOTES:
(1) Net contracts are defined as new contracts signed during the period
for the purchase of homes, less cancellations of prior contracts. To be added to Hovnanian's investor e-mail or fax lists,
please send an e-mail to IR@khov.khov.

motherhood moms

com), which launched in 1997 and is now one of the
web's most successful businesses. More women sign up for
BabyCenter's personalized newsletters in month two of their pregnancy than any
other month. During February 2005, 52% of the pregnant women who joined
BabyCenter were in their first trimester of pregnancy. In
California, both the number and dollar value of net contracts declined in part
due to a conscious effort by the Company to limit the release of new homes in
certain of its communities to ensure not selling too far in advance of
deliveries and regulatory delays that prevented sales in several communities.org or contact Kristi Hughes at 215-816-2954
(kristih@worldwit .

mothers mum

"BabyCenter
magazine allows us to reach moms with a stage-relevant message in a totally
new environment ," he said.K.1 %
(NJ, NY, PA, OH, MI, MN, DE)
Southeast(2) 467 43.9 21.
(2) The number and the dollar amount of net contracts in the Southeast in
May of fiscal 2005 include the effect of the Cambridge Homes acquisition,
which closed in March 2005 .

Survey Highlights Mothers as Ideal Workplace Leaders; In celebration of Mother's Day WorldWIT polled its community of 40 000 professional women and concluded