I truly feel the positive nature
and rich content of the site will prove successful from both a target audience
and advertising business model perspective.

dads fatherhood

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Site will Provide Activity , Service, and Product Related Content to Help
Today's Dads Spend Quality Time and Build Stronger Relationships With Their
Kids

BOSTON, AmericanDad .
To join the conference call, please call 1-800-299-0433.

The assumption is that the dad doesn't work full time outside of the home - he either works from home or works part-time outside of the home .

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Initially the site will also keep Dads abreast of specific activities and
travel destinations in the following cities, in addition to the general
activity content: Atlanta, Austin, Baltimore , Boston, Chicago, Columbus, OH,
Denver, Kansas City, Pittsburgh, Seattle, San Diego, Jacksonville , FL, St.
AmericanDad.interpublic.

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The
site provides content authored by experts and "real " Dads across a number of
categories that are intended to help Dads spend more time and build stronger
relationships with their kids.

Interpublic Provides Conference Call Details

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"

About AmericanDad.com is a site specifically designed for guys with kids.com
gives advertisers an opportunity to provide targeted ads to this active
consumer demographic. The call can be accessed live on the company's
website, www.

About Interpublic

Interpublic is one of the world's leading organizations of
advertising agencies and marketing-services companies.

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The
most exciting feature of the site will be the contributions to the content
that everyday Dads will be encouraged to make in response to articles,
services, and product information. For more information,
visit http://www.m.

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Demers
AmericanDad.

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com will take the unique approach of mixing
content from experts and submissions from Dads themselves as they visit the
site. Dads are much more involved in sharing all aspects of parenting
than ever before. In addition to the content, AmericanDad.

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As the site develops, new cities and
locales will be added.com:
Peter F.

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I think it will lend a great deal of
credibility for Dads to be able to provide their thoughts and insights as well
as to read genuine feedback from other Dads.com
617 259-1512
peter@AmericanDad.ereleases .

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com

This release was issued through eReleases(TM). Eastern Time, in which
management will review and update recent developments at the company.

dads spend

AmericanDad.com Launches Site for Today's Dads

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S. Outside
the United States, please call 1-617-801-9712.

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The city navigation will be a helpful resource for
time-strapped Dads looking for upcoming activities and events in their area to
enjoy with their kids.

assumption summarizes

blogging pertain

The
few fatherhood sites on the Internet today narrowly focus on "worry" issues
such as family finances, custody and child support, or other legal issues.
While important considerations , these do not help dads to be better dads.com CEO, Peter Demers, commented on the site launch, "75% of
U.

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I couldn't think of a more appropriate day to be launching a
site like AmericanDad.com
AmericanDad.com. The participant
passcode is 72624124.

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When you combine that statistic with
the fact that there are more than 66 million fathers in the U.com than Father's day. Major global
brands include Draft, Foote Cone + Belding Worldwide, GolinHarris
International, Initiative, Jack Morton Worldwide, Lowe + Partners
Worldwide, MAGNA Global, McCann Erickson, Octagon, Universal McCann
and Weber Shandwick. Leading domestic brands include Campbell-Ewald,
Deutsch and Hill Holliday .

summarizes loose

com announced today that it has
launched its website designed specifically to help today's Dads find and
exchange ideas and information on positive and practical content that can help
them be better informed and enjoy the time they have with their children.
Louis, Phoenix, and West Palm Beach.

Business Editors

NEW YORK----As previously
announced, Interpublic Group (NYSE: IPG) will hold a conference call
on Tuesday, April 5, 2005 at 8:30 a.com
The call will be recorded and available for review by calling
1-888-286-8010 followed by the passcode 58161303 for 30 days. Outside
the United States, please call 1-617-801-6888 followed by the passcode
58161303 to hear the recorded call.

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you have a
target audience with great potential. The site is a great way to
highlight the importance of Dads and the impact they have on their kids. The call also will be archived and
available in the investor relations section of the company's website.

blogging assumption

To
accomplish this, AmericanDad. Categories on the site are all practical bits of information that range
from Parenting issues, Things-to-do to Travel to Finance, all the while
keeping the theme of Dads and kids.

For more information , contact:
At AmericanDad.

blogging summarizes

Keeping content fresh and timely is essential to the site 's success.S. As the dynamic of the American family has changed, so has the
role of dads.

Web sites that pertain to Fathering by men who spend most of their time at home with the kids.

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households now have internet access. Guys with kids are an audience that is
underserved.