capeclear.
Joe Lichtenberg Laurie Vaccarino
781-622-2383 781-356-7152
lvaccarino@horngroup.5
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Overall On-Premise 4.

Technomic Inc.

tips oriented

His practical approach to wine will set a new standard in
wine education in the United States. Since each
station is responsible for their own scheduling, contact your local public
television station to find out when "Enjoying Wine with Mark Phillips" will
air in your market.8 percent) and
lodging (6.0 7. Technomic finds on-premise consumers are more likely to
experiment with wines they 've never had than other adult beverages.

food entertaining

Cape Clear and Forrester Research to Explore a True ESB: The Road to a Service Oriented Architecture

5 percent) are also anticipated, helping to improve the
outlook for on-premise adult beverage sales in general and for wine
and spirits sales in particular. Its services
include the Adult Beverage Insights Group, category and channel
analyses, customer satisfaction studies, opportunity assessments,
benchmarking programs and brand equity enhancement.

host advice

0
Bars + Nightclubs 3.

food tasting

net/webinars/6222. All other
company names and product names may be trademarks or registered trademarks of
their respective companies or owners.com

8%
(a)Note: Excludes alcohol
-----------------------------------------------------------------

On-premise brand loyalty varies between beer, wine, spirits and
mixed drinks.

appreciate how

The one -hour event will examine how a True ESB can be used to speed and
simplify enterprise-wide SOA efforts at organizations across a variety of
industries. A strong year at casual dining (5.

what consultants

Mark Phillips founded the Wine Tasting Association (WTA) in 1990 in
Washington D. provides food and beverage clients with the
research, insights and strategic consulting support they need to
enhance their business strategies, decisions and results.

host wine

, Cape Clear Software is hosting an
online seminar on September 22, 2005 which will demystify the Enterprise
Service Bus (ESB) and discuss the characteristics and benefits of a True ESB.com) created the first, true
Enterprise Service Bus (ESB).

wine food

C.8% 5.9%
Fine Dining 7.5 6.

drink host

"Enjoying Wine with Mark Phillips" is a 90 minute special on wine coming
to public television in March. Topics covered will include:
* What is a True ESB and how does it enable SOA?
* How ESBs are being used by today's global organizations to solve real
business integration issues and deliver enterprise-wide value.

Strong Growth Projected for On-Premise Adult Beverage Sales in 2005 -- Technomic Inc.'s Adult Beverage Insights Group

2 percent, riding on the coattails of projected 7 percent growth
at fine dining.

drink hosting

Cape Clear's ESB enables organizations to
integrate their internal applications and data, connect with their customers,
and link with their partners using SOA and Web services.

Cape Clear PR RSS Feed: http://www. Log on to
www.

vin wine

ALEXANDRIA, Va.
The seminar will be led by Mike Gilpin, Vice President, Research Director,
Forrester Research and Annrai O'Toole, CEO of Cape Clear.capeclear.com

About Technomic Inc.

characteristics party

Copies of the show are
available. Founded in 1999, Cape
Clear Software is a privately held firm with headquarters in Waltham,
Massachusetts and offices in Dublin, London, and San Mateo. Horn Group, Inc.8 percent growth in on-premise
adult beverage sales.9
Recreation 5.6% 4.

parties step

Finally, an educational show about wine that's
fun and entertaining! Mark doesn't visit the vineyards , show destemming
machines and oak barrels.
* Detailed customer case studies highlighting significant ROI delivered
through implementation of SOA. Notably, on-premise wine sales growth is expected to be strong
at 5.

drink host

m.technomic.

tasting parties

"
Mark Phillips's non-snobby, humorous presentation resonates with the
average wine buyer.

wine instructions

Boooring! Instead, he gives fun, practical tips on
how to enjoy wine like:

Microwaving wine

Freezing wine

What wine to have while walking the dog, doing laundry, etc.6 percent growth forecast for overall food and beverage
growth in 2005, Technomic forecasts 4 .
The following chart examines foodservice growth and alcohol
growth.

vin hosts

When to Microwave Wine

After
the showing, John Felton, Vice President of Programming and Production for
WCVE, the PBS station in Richmond, states: "We were amazed at how Mark
captivated the audience with his humor and practical information about wine
and were delighted by the incredible viewer response generated by the show. because there were no wine groups that made learning about
wine fun. Online Seminar Offers Attendees Insight into How ESBs are Helping Today's
Global Organizations to Solve Critical Business Issues

WALTHAM, Mass.html#register

About Cape Clear Software
Cape Clear Software (http://www.xml
Cape Clear is a registered trademark of Cape Clear Software.

This category is for sites offering advice, information, or tips on planning and hosting a wine tasting party in the home.

wine how

Eastern Time

WHERE:
via the web at http://www.

Overall F+B(a) Growth Overall Alcohol
Segment 2005 Growth 2005
-----------------------------------------------------------------
Casual Dining 5.

hosts parties

html#register

HOW:
To pre-register, visit http://www .0 4.

appreciate collecting

The one ingredient that will make every wine and food match work

Why waiting 20 minutes will make all wine taste better

and much more

"Enjoying Wine by Mark Phillips" has already aired in Richmond , VA.

WHAT:
"Understanding the True ESB Road to Service Oriented Architecture"

WHEN:
September 22, 2005, 11:00 a.

Business Editors

CHICAGO----With a sustained economic
recovery and 4.
For more information on this program, contact Technomic principal
David Henkes at (312) 876-0004, ext.

appreciate what

Stories about Phillips have
appeared in the Washingtonian , Washington Post, Washington Times, Marie
Claire, The Hill and USA Today.ebizq.ebizq.net/webinars /6222. 227 or E-mail
dhenkes@technomic.

food serve

In addition
to his duties as Executive Director, Phillips has become a very popular wine
speaker because of his humorous approach to wine. And when ABCNews , Reuters News Service,
Forbes, National Public Radio, FOX TV, News Channel 8 and the Smithsonian
needed a wine expert, Phillips was called to give an expert's view. Mark
Phillips is available for interviews and appearances.

com/pr.

For More Information Contact:
Cape Clear, Inc.0 3. In
fact, 62 percent of on-premise consumers frequently or sometimes try a
wine they've never had, 57 percent sample a mixed drink, 51 percent
frequently or sometimes try a beer for the first time and 46 percent
try a spirit they've never had.

tasting wine

So many stations are airing "Enjoying Wine with Mark Phillips," it looks
like it may be the most watched wine show ever on television.8
Lodging 6.com

hosts consultants

, Yep, microwaving wine and so much
more. Over 100,000 people have attended WTA events since then.

consultants food

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- - kjjkjk

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