Unfortunately, there are several other possible
sources
of error in all polls or surveys that are probably more serious than
theoretical calculations of
sampling error. They include refusals to be
interviewed (nonresponse), question wording and question
order, and weighting.com ), based in
Rochester, New York, is the 13th largest and the fastest-growing
market
research firm in the world, most widely known for The Harris Poll(R) and for
its pioneering
leadership in the online market research industry.
caterer mitzvah
They
recognize the unique opportunity we offer
to capture the attention of
a prime audience that has a finite time to spend a wedding budget.
The Knot Inc.caterer bat
adults
ROCHESTER, N.Y. Figures for age, sex, race, education
, region and
household income were weighted where necessary to bring them into line with
their
actual proportions in the population.
J25890
Q850, Q855, Q860
About Harris
Interactive(R)
Harris Interactive Inc.birthday mitzvah
etoys.com) under a long-term licensing agreement. adults
surveyed
online by Harris Interactive(R) between November 15 and 22, 2005.
(www. It is routine
for internal projections and
expectations to change as the quarter progresses, and therefore it
should
be clearly understood that the internal projections and beliefs
upon which The Knot bases its expectations
may change prior to the end
of the quarter.This category is for planning parties to take place in
a home.
elect favors
com
(http://www.S. Almost three-quarters (73%) of Baby Boomers and 79 percent
of Matures
(those 59 and older) say spending time with friends and family is
the one thing they most look forward
to for the holidays.theknot.S. Actual events or results
may differ materially from those contained
in the projections or
forward-looking statements.decoration pick
eToys Launches Party Supplies Department and Birthday
Catalog
S. As
we continue to grow, we are also focusing on leveraging our
relationship with
our membership base to provide the information and
services they value for other major life stages
beyond the wedding."
About The Knot, Inc.
checklists celebrations
S. Holiday dinners and parties (7%),
searching
for perfect gifts (5%), watching television specials and hearing
holiday songs (4%) and getting presents
(3%) are all further down on the list
of what adults most look forward to during the holiday season
.novatris. The Knot's policy is to provide
its expectations not more than once per quarter, and not
to update
that information until the next quarter.
bat ful
Each Offers Themed Party Collections Along with
Big Gift Ideas for Each Theme
DENVER, eToys (http://www.com) and the
My Twinn doll company
(http://www.kbtoys.
We also asked adults if they think most people feel, regardless of how
they
personally feel, the holiday season is a time for loved ones and
traditions or if most think it is
a time for shopping and presents. adult
population had been polled with complete accuracy.com, the
first online destination for the newly married audience, providing
couples in their first two
years of marriage with targeted
relationship advice, living and entertaining ideas, interactive tools
for daily life and a robust community of peers.celebrations sucessful
Table
2
PERCEPTIONS OF WHAT MOST PEOPLE THINK OF THE HOLIDAYS
"Regardless of how you personally
feel, do you think most people today feel
the holiday season is a time to be with the ones they love
and celebrate their
traditions or a time to receive presents and do a lot of shopping?"
Base: All Adults
Total
%
Time to be with the ones they love 61
Time to receive presents
39
Table 3
Favorite
Holiday TV special
"Which of these is your favorite holiday TV special?"
Base:
All Adults
Generation
Total Echo Baby
Boomers
Gen X Boomers Matures
(18-27) (28-39) (40-58
) (59+)
% % % % %
It's a Wonderful Life 22 14 14 29 23
Miracle on 34th
Street 18 6 8 19 30
How the Grinch Stole
Christmas 12 27 19 9 2
A Charlie Brown
Christmas 11 11 16 13 5
Rudolph the
Red-Nosed
Reindeer 10 16 17 9 2
Frosty
the Snowman 3 3 5 2 4
The Year Without
a
Santa Claus 1 1 2 1 -
None of these
23 21 19 19 33
Note: Percentages may not add up to 100
% due to rounding.
These statements conform to the principles of disclosure of the National
Council
on Public Polls. EOE M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited
to
participate in future online surveys, go to http://www. The Knot provides over
one million
new members a year with comprehensive wedding planning
information, interactive tools and resources
, and wedding-related
shopping.com, is the leading online wedding
destination and wedding content
provider to America Online, MSN and
Comcast. The Knot produces a national publication, "The
Knot
Weddings Magazine" and publishes "The Knot Weddings," regional
wedding magazines in 16 U.
The
Knot recently launched its newlywed website, TheNest.buffets showers
"With these launches, eToys will become
the premier destination for
children's birthday parties with one the biggest selections of themed
party
goods, as well as toys that tie into each theme," said Mike Wagner, eToys CEO. eToys Direct
also
provides a toy and video game solution to its online and catalog partners,
supplying category
management, full-featured content, inventory control, order
fulfillment and customer support. adults
say they most look forward to
spending time with their family and friends.
This online sample
was not a probability sample.
This release may contain projections or other forward-looking
statements
regarding future events or the future financial performance
of The Knot.entertaining checklists
S. When asked what their
favorite holiday television
special is, almost one-quarter (22%) said "It's a Wonderful Life," while
18
percent chose "Miracle on 34th Street" as their favorite. The Knot is based in
New York and
has several other U.bat throw
Additionally, a special web site feature allows visitors to sign
up for the
Birthday Club, a free service that sends date reminders and great
gift ideas for boys and girls.
mytwinn.
In theory, with probability samples of this size, one could say with 95
percent certainty
that the overall results have a sampling error of plus or
minus 3 percentage points of what they
would be if the entire U.
The Knot Inc.showers party
com), the online
children's product superstore that stocks
more than 10,000 products, announced
today the addition of a party department, featuring more than
40 themed party
collections, including Disney Princess, Strawberry Shortcake, SpongeBob
Squarepants
, Star Wars, Hot Wheels, Power Rangers and more. The company just
introduced its debut Birthday Catalog
, which includes more than 30 party
themes along with big gift ideas for each theme, like a Curious
George "Tickle
'N Giggle" Plush for lovers of everyone's favorite, fun-loving monkey or a
Batman
laptop for fans of the caped crusader.
About eToys Direct
eToys Direct offers thousands
of toys, custom dolls, video games and baby
products to online and catalog shoppers through its popular
web sites and its
strategic retail partnerships.
These are the results of a Harris Poll of
1,718 U. Yet only half of
Echo Boomers (52%) and two-thirds of Gen Xers (65%) say the same thing
.
It is impossible to quantify the errors that may result from these factors.ful sucessful
etoys. 'It's a Wonderful
Life' is the favorite holiday TV special for more than one
in five U
.
Publishing Writers/Business Editors/Financial Editors
NEW YORK----The Knot, Inc.invitations partydirectory
"
The 68-page catalog, which focuses on Spring birthdays, also includes a
selection of non-themed
top-selling children's products, including dolls,
learning toys and room decor and a special offer
of free shipping on orders of
$75 or more.
Methodology
The Harris Poll(R) was conducted
online within the United States between
November 15 and 22, 2005 among a nationwide cross section
of 1,718 adults
(aged 18 and over). (http://www.
Press Contacts:
Nancy Wong
Harris Interactive
585-214-7316
Kelly Gullo
Harris Interactive
585-214-7172
Harris Interactive Inc. (NASDAQ: KNOT; www.pick entertaining
For the younger generations,
"How
the Grinch Stole Christmas" comes out on top with 27 percent of Echo Boomers
and 19 percent
of Gen Xers citing the Dr.com/europe ) and Asia offices, its
wholly-owned subsidiary Novatris in
Paris, France (http://www.theknot.mitzvah elect
12/05
The Knot Will Begin Trading on NASDAQ National Market
Tomorrow
markets and "The Knot Real Weddings"
magazines in two additional markets. offices.decorations sucessful
Not surprisingly, there is also a generational difference with regard to
favorite holiday TV specials
. Three in 10 (30%) Matures say "Miracle on 34th
Street" is their favorite, while a similar number
of Baby Boomers (29%) choose
"It's A Wonderful Life" as their favorite.com) is a leading
national
life stage media and services company. Its
award-winning website, TheKnot. The Company also publishes
a
wedding planning book trilogy with Broadway Books, a gift book series
with Chronicle Books and
produces a televised documentary series on
The Oxygen Network and a VOD service for Comcast Cable
. Forward-looking
statements in this release are made pursuant to the safe harbor
provisions contained
in the Private Securities Litigation Reform Act
of 1995.dinners showers
Seuss classic as their favorite
holiday
special.com), the nation's leading wedding resource, reported
that its stock will begin trading tomorrow
, March 29, 2005, on the
NASDAQ National Market under the stock symbol KNOT.decoration caterer
Majority of U.S. Adults
Most Look Forward to Being With Friends and Family for the Holidays According to Latest Harris Poll
Cartoons were a
somewhat less popular choice with "How the Grinch Stole Christmas" leading the
pack at 12 percent, followed by "A Charlie Brown Christmas" (11%), "Rudolph
the Red-Nosed Reindeer
" (10%), "Frosty the Snowman" (3%) and "The Year Without
a Santa Claus" (1%).com ),
and through
an independent global network of affiliate market research
companies.caterer appetizer
Sampling error for the sub
-
samples of Echo Boomers (246), Gen Xers (252), Baby Boomers (792) and Matures
(428) is higher
and varies.harrisinteractive.com .partydirectory throw
com) and operates KBtoys. The privately held company is based in
Denver.
One interesting thing to note is the older you are, the more likely you
are to
say that you most look forward to spending time with friends and family
for the holidays. Three in
five (61%) adults believe most people think it is a time for loved ones and
traditions, compared
to 39 percent who believe most people fall into the
commercialism of the season, thinking of presents
and shopping.
Table 1
WHAT PEOPLE MOST LOOK FORWARD
TO DURING THE Holiday season
"Thinking of the upcoming holiday season, what is the one thing you
most look
forward to?"
Base: All Adults
Generation
Total Echo
Baby
Boomers Gen X Boomers Matures
(18-27) (28-39) (40-58) (59+)
% % % % %
Spending time with
family and friends 70 52 65 73 79
Holiday dinners and
parties 7 16 7 6 3
Searching for
perfect
gifts for people 5 11 4 4 4
Watching
television
specials and hearing
holiday songs on the
radio
4 3 4 5 4
Getting presents 3 6
6 3 -
Other 11 12 13 9
10
Note: Percentages may not add up to 100% due to rounding. also offers a diverse
collection of wedding planning
print publications. These statements are only predictions and reflect
the
current beliefs and expectations of The Knot. Although these expectations may change, The Knot
will
not necessarily inform you if they do.potlucks mitzvah
"From invitations and decorations to the perfect gift
, big or small, eToys
offers parents and grandparents a convenient one-stop shop for all their
birthday
party needs., When thinking about the upcoming
holidays, a large majority (70%) of U.harrisinteractive
. Long
recognized by its clients for delivering insights that enable confident
business decisions
, the Company blends the science of innovative research with
the art of strategic consulting to deliver
knowledge that leads to measurable
and enduring value.
Harris Interactive serves clients worldwide
through its United States,
Europe (http://www. The Knot has extended its brand to reach every venue
engaged
couples consult including bookstores, newsstands, nationally
distributed cable television
programming and the Internet.S.birthday throw
An added bonus of this season is the television specials and
movies
celebrating the holidays. Propensity score weighting was
also used to adjust for respondents
' propensity to be online.
Commenting on today's announcement, The Knot's CEO David Liu said,
"Over the last three years we have been strengthening our brand and
attracting a growing base of national
and local advertisers.dinners downloading
The company owns eToys (http://www. Twenty-three percent of all adults said
none of these
holiday TV specials were their favorite.harrispollonline. Some of the factors that
could cause actual results to differ materially from the
forward-looking statements contained
herein include, without
limitation, (i) The Knot's unproven business model and limited
operating
history, (ii) The Knot's history of losses, (iii) the
significant fluctuation to which The Knot's
quarterly revenues and
operating results are subject, (iv) the risks and related costs
associated
with ongoing litigation, (v) the seasonality of the wedding
industry and (vi) other factors detailed
in documents The Knot files
from time to time with the Securities and Exchange Commission,
including
its recent filings on Forms 10-K and 10-Q.appetizer potlucks
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