aoa.
The role of nutrient density within these highly recognized educational
tools emphasizes a critical concern within the nutrition health community:
Americans are eating more, but they're getting less nutrition from the foods
they eat.

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The promotion
begins July 11 and runs through August 7 and will be available through select
retailers. For recipes and tips using fresh California peaches, plums
and nectarines with Fresh Express salad mixes and blends, go to
http://www. Originally established in 1933, CTFA
includes the Peach Commodity Committee and the Nectarine Administrative
Committee, both federal programs, and the California Plum Marketing Board, a
state program.
-- Dark green leafy vegetables such as spinach; deep orange or yellow
fruits and vegetables found in cantaloupe, mangos, apricots, peaches,
sweet potatoes and carrots for beta-carotene.

"Contrary to popular belief, eating spinach is even better for your eyes
than carrots," said Popejoy.S.

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Consumers will receive three free song downloads from iTunes when they
purchase 3 pounds of California peaches, plums and nectarines with any two
Fresh Express Premium Recipe Complete Salads or Salad Blends. Fresh, great-
tasting salads and delectable, sweet peaches, plums and nectarines are a great
place to start.
"Eating healthy is imperative for a person's overall health and well-
being," said April Popejoy, MS, RD.

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Based on numerous clinical trials, studies and surveys, and research by
the National Eye Institute, there is a definitive correlation between good
nutrition and the prevention of age-related macular degeneration (AMD) and
cataracts. The Naturally Nutrient Rich Coalition -- comprised of 13 food
commodity groups -- supports the new Food Guide and encourages widespread
educational efforts that can help consumers make their calories count more
with nutrient-rich foods.com .

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"
Together, the AOA and dietician April Popejoy recommend regular
consumption of a variety of foods loaded with the key nutrients for
maintaining and improving eye health, including:
-- Fruits and vegetables such as oranges, grapefruit, strawberries,
papaya, green peppers and tomatoes for vitamin C.

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Retailers Promote Purchase of California Peaches, Plums and Nectarines and
Fresh Express Salads for Free iTunes Downloads

REEDLEY, Calif. LOUIS, This month in honor of national Save
Your Vision Month, the American Optometric Association (AOA) is educating
America about the importance of caring for their eyes through proper
nutrition.

Back to the Basics: Enjoy Naturally Nutrient-Rich Foods From All Food Groups for Better Health

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It gives consumers an added reward for enjoying healthy food.eatcaliforniafruit.asp . Through four years of advanced post -graduate study concentrated
specifically on the eye and vision health, and participation in annual
continuing education courses, doctors of optometry have the skills and
training that enable them to provide more than two-thirds of all fundamental
eye care in the United States.

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com .

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Fresh Express, headquartered in Salinas, CA, is the market share leader of
the retail fresh-cut category and operates from nine strategically located
processing and distribution facilities throughout the country to ensure
customers and consumers the highest quality, freshest and best-tasting salad,
fruit and vegetable products available today. In fact, studies have suggested that by eating foods rich in
nutrients, including antioxidants lutein and zeaxanthin, beta carotene,
vitamin C, vitamin E and zinc, Americans can protect their eyes from disease.
-- Colorful fruits and vegetables, including broccoli, orange peppers,
corn, peas, persimmons and tangerines for lutein and zeaxanthin .

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org/conditions/nutrition. The American Optometric Association represents
more than 33,000 doctors of optometry, optometry students and paraoptometric
assistants and technicians in more than 6,600 communities across the country.

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In fact, it could be the most promising means of protecting your eyes
from disorders such as AMD and cataracts.

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"
More than 22 million Americans suffer from cataracts or age-related
macular degeneration (AMD), the two leading causes of vision loss and
blindness .

About the American Optometric Association (AOA):
American Optometric Association doctors of optometry are highly qualified,
trained doctors on the front lines of vision care who examine, diagnose,
treat, and manage diseases and disorders of the eye. Nutrient density -- or enjoying more foods
that are rich in nutrients first and selecting less nutrient-rich options as
caloric requirements and physical activity levels allow -- is a long-standing
nutrition principle that was also a cornerstone of the 2005 Dietary Guidelines
for Americans, which were released in January.

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"But it's especially important for healthy
eyes. Cataract extractions are the most common surgical procedures
performed in the United States, accounting for more than two million each
year. It has been estimated that if the progression of cataracts could be
delayed by 10 years, the number of surgeries performed annually could be
reduced by 45 percent. The site is a great resource for
nutrition quizzes, recipes and fun facts for children. In addition to providing
vision-related care, optometrists play a major role in an individual's overall
health and well-being by detecting and diagnosing chronic and systemic
diseases.
Research indicates Americans are more motivated by positive, easy-to-
follow messages, and the Coalition offers basic "how to" advice to help people
enjoy more nutrient-rich foods for healthy, active lifestyles:
-- Enjoy naturally nutrient -rich foods as the foundation of a healthy
diet:
-- brightly colored fruits and 100 percent fruit juice
-- vibrantly colored vegetables, potatoes
-- whole, fortified and fiber-rich grain foods
-- nonfat and low-fat milk, cheese and yogurt
-- lean meats, poultry, fish, eggs, beans and nuts

Formed in March 2004, the Naturally Nutrient Rich Coalition includes:
California Strawberry Commission, Grain Foods Foundation, Wild Blueberry
Association of North America, America's Beef Producers, National Dairy
Council, Florida Department of Citrus, California Tomato Commission, Wheat
Foods Council, National Pork Board, Egg Nutrition Center, California Avocado
Commission, U.

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There's nothing that says summer quite like a big, green leafy salad
paired with those quintessential juicy summer fruits: California peaches ,
plums and nectarines.
-- Meat, liver, shellfish, milk, whole grains and wheat germ for zinc . Potato Board and California Kiwifruit.

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"
But free music downloads aren't the only reward.
Healthy eating habits containing abundant vitamins and minerals can lead to
healthy eyes.

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Innovative 'Music to Your Ears' Program Launches Just in Time for Summer

For more information, contact Kristin Konneker, 312-616-1679 or
kristin.konneker@edelman.

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Nutritious food never sounded so good --
parents, kids, and music lovers of all ages can feel good about eating healthy
and receiving free downloads at the same time. "A person would have to consume four pounds of
carrots to obtain the same amount of lutein in just a 1/2 cup of cooked
spinach.

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"The iTunes demographic is expanding and is a perfect match
for both California peaches, plums and nectarines and Fresh Express salad
mixes. There's an even bigger
reward for eating healthy foods: fresh fruits and vegetables may hold the
secret to long life and vitality.

American Optometric Association Educates Americans about Connection Between Healthy Eyes Healthy People

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Researchers are now learning that these
foods contain phytonutrients, compounds that promote vibrant health and
protect against chronic diseases .
The California Tree Fruit Agreement, headquartered in Reedley, CA,
administers marketing order programs on behalf of California's 2,000 fresh
peach, plum and nectarine farmers.
For more information on eye health, Save Your Vision Month or nutrition
and vision, log on to the AOA 's Web site at
http://www.

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, Beginning today, fresh salad and
juicy, delicious fruit find their perfect complement this summer -- free music
downloads -- at select retailers.
In a first -of-its-kind promotion, free music downloads from the iTunes
Music Store are offered with the purchase of California peaches, plums and
nectarines and Fresh Express salads.
"The 'Music to Your Ears' cross-promotion with Fresh Express and iTunes is
like an updated version of the toy in the cereal box," said Blair Richardson,
CTFA president.
-- Vegetable oils (safflower and corn oil), almonds, pecans, wheat germ
and sunflower seeds for vitamin E. Statement from the Naturally Nutrient Rich Coalition on the Updated Food
Guidance System

CHICAGO, The United States Department of
Agriculture (USDA) and Center for Nutrition Policy and Promotion (CNPP) today
released the updated Food Guidance System -- an educational tool that has been
revised for the first time since the creation of the Food Guide Pyramid in
1992 .
Updated to reflect current science and consumer needs, the new Food Guide
stresses the importance of choosing a variety of nutrient-rich foods within
and among all the food groups.

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The variety of colorful fruits and convenience of
ready-to-eat salads available now in the local produce aisle makes it easy to
incorporate these healthful foods into daily meals and snacks.Millions of Americans Could Prevent Onset of Eye Diseases by Eating Healthier

ST.