(behind eBay and Amazon) with approximately 20 million unique visitors
each month (comScore Media Metrix). Respondents were asked to view
commercials and answer several questions about the commercial content and
whether or not the commercial would motivate them to shop at the
advertiser's store.0%

Additional information and commentary from this analysis can be found at
http://whencustomerstalk.com

About BIGresearch

BIGresearch is a consumer market intelligence firm that provides unique
consumer insights that are gathered online utilizing very large sample
sizes.bigresearch.

This category provides useful travel and service information so that consumers can make informed selection decisions.

reviews listings

"
Shopping.blogspot.

10 useful

"
Shopping . We will continue to study
the consumer's response to commercials and the effects of simultaneous
media usage in future surveys," said Pilotta.1%
60.0% Wal-Mart 68. BIGresearch 's syndicated Consumer Intentions and Actions survey
monitors the pulse of more than 7,000 consumers each month to empower its
clients with unique insights for identifying opportunities in a competitive
and changing marketplace.

provides can

"Pixmania has always been pan-European in scope and focused on offering
the most customized environment in each country to its customers," says Ulric
Jerome, Managing Director for France, UK, Scandinavia, Pixmania.

listings that

At the same time,
merchants will have the opportunity to dramatically increase their potential
customer base and reach more than 98 million European online shoppers (Jupiter
2004). Their leadership and depth of content will enable
merchants, such as Pixmania, to receive high quality traffic to their sites.com's presence in France will revolutionize online retailing and
help deliver on the promise of a common European market," commented Daniel
Ciporin , Chairman and CEO of Shopping.com. "This announcement provides
merchants the chance to reach a much larger audience while giving consumers in
France the opportunity to experience first-hand an online marketplace which
combines ease-of-use with unparalleled depth of product and supplier
information . Its mission is to transform the way
consumers shop and merchants sell online by providing consumers with the
broadest range of data to inform their purchase decision -- from merchant,
brand, and product specs to pricing, availability and reviews.

ski consumer

com
(Nasdaq: SHOP), the global leader in online comparison shopping, today
announced the launch of Shopping.
Shopping.com

provides so

com is
ranked the second leading comparison site (Neilsen NetRatings, January 2005).com Ltd.

resorts decisions

shopping. Shopping.com ,
founded in 1997, and Epinions.

that ski

com was
launched in 2003 as the new brand and corporate identity of Dealtime.com, founded in 1999.

Consumers Analyze Retailers' Holiday Commercials for BIGresearch

opinions make

This is a major step forward
in building a common European market, providing consumers with the information
they need to find, compare and buy products regardless of differences related
to geography, language or price. International expansion is a critical element to the company's
continued momentum, with more than US$1 million in the first quarter and
approximately US$8-$10 million for the full year of 2005 being invested in
overseas expansion. The
Company gathers product and merchant data from across the Internet, organizes
and structures it into a comprehensive catalog, and presents the resulting
information to consumers in a user-friendly interface.
The "big idea" may be hot on Madison Avenue
but consumers' opinions on retailers' recent Holiday commercials shows that
information which is useful and of value is more powerful in motivating
them to shop than well-produced image advertising.

so advice

Leading Online Comparison Shopping Site Invests in Achieving the Promise of
the European Common Market

BRISBANE, Calif.com in France.com ( http://fr .com, bring to continental
Europe a high level of experience in providing accurate and essential
information to users.

About Shopping.

selection ski

reviews make

These include leading clothing
merchant La Redoute, part of the PPR group; electronics specialist Pixmania;
Apple computers; and Chateauonline, one of the leading online wine merchants
in Europe.

"The consumer is in control of the market and they are educated shoppers
who have limited time for shopping the over-stored retail environment,"
said Joe Pilotta , Ph. "Overall, the commercials that most
motivated consumers to shop a store provided information of value which
helped consumers decide to shop a particular store. This was even more true
for the customers of the advertisers evaluated.3% Target 61.

category advice

com ) now can compare
offers across borders, with the site automatically managing currency and
language conversions and calculating the cost of shipping.S. Informed choice turns
browsers into buyers and creates one of the most productive acquisition and
sales channels for merchants online.

make consumers

com already has secured some of the largest and most well-known
French retailers for the site in hundreds of categories, ranging from
children's car seats to mobile phones.com is one of the fastest growing online retail destinations in
the U.com is currently the third most visited online retail site in the
U.

that provides

Shopping.com Accelerates International Expansion With Launch in France

Approximately 20 percent of the offers available to consumers in
France are from merchants in foreign countries.

provides home

Shopping .D.

home advice

Consumers using Shopping.com
Shopping.

resorts listings

That number is expected to
nearly double by year's end. "So we are
happy to see a large global player, such as Shopping. BIGresearch.

opinions that

com 's launch in France builds on the success of
the company's UK operation during the past four years , where Shopping. is a leading online comparison shopping service.

Complimentary Findings

The commercial test was part of BIGresearch's January Consumer Intentions
and Actions survey conducted 1/5 - 1/19.1% Sears 76. www.

10 selection

S. All of the commercials aired the week prior to
Christmas during Prime Time .8% Kohls 73.

useful can

9%
54.

epinions advice

"Shopping.

home provides

, Shopping.1%
56.

service decisions

The
information is customized based on each user's inquiry.

The leaders based on the percentage of all respondents who said they would
be motivated to shop were as follows:

All Respondents Store Customers
--------------- ---------------
63.5% JC Penney 67.9%
52.