"We're pleased with the triple-digit growth of the Amazon.amazon. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to potential future losses , significant amount of
indebtedness, competition, management of growth, potential
fluctuations in operating results, international expansion,
fulfillment center optimization, seasonality, commercial agreements,
acquisitions, and strategic transactions, foreign exchange rates,
system interruption , consumer trends, inventory, limited operating
history, government regulation and taxation, fraud , and new business
areas. More information about factors that potentially could affect
Amazon.

The Ebates Jewelry Guide includes a birthstone chart, a directory of
jewelry stores that offer Ebates members from 2 to 9 percent cash back on
all jewelry purchases, and helpful hints on how to compare and choose
gemstones based on color, clarity, carat weight and cut.ebates. For the customer who wants
something very specific, like a pear-shaped stone, or a flawless,
colorless stone of a certain shape or size, the Amazon.

Each diamond sold by Amazon.

Forward Looking Statements

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934.

shoppers distinguish

Amazon.com Jewelry Sales Up More Than 120 Percent

Amazon.. Anyone can access
the Jewelry Guide at http://www. Members save an average of 4 percent on every online
purchase at any of the participating stores -- even up to 25 percent at
some stores.com Jewelry.

Sites which are primarily promotional in nature, and not significantly useful in making informed shopping choices, can be found in appropriate Business, Regional, or Shopping categories.

opal engagement

Forward Looking Statements

This announcement contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E
of the Securities Exchange Act of 1934.com/displayStaticContent.
"In Amazon.

It also provides information about service contracts, warranties, recalls, and other product or service information for consumers who already have made purchases.

4cs bbb

com Jewelry. Customers will find detailed product specifications about the
gemstones, settings and metal stamps.com by searching for "Jewelry
Guide," or by going directly to
http://www.amazon.
Customers can also view the official certified diamond grading report
for each stone.00 carats, I color, SI2 clarity,
for $2,960.

cultured diamonds

(NASDAQ:AMZN) today announced that December 2004 jewelry sales
increased more than 120 percent year-over-year, and its triple-digit
growth has continued in 2005.5
carat invisible set diamond bracelet for $25,599, or 3 carat
total weight diamond stud earrings for $19,500 .

Customers are finding more than 1,000 ruby jewelry items
ranging from $100 to over $15,000, including a wide selection
of heart-shaped rubies.com
As used herein, "Amazon . cut..com Jewelry
store is able to offer a wide range of options.

moissanite gemological

Sales in December 2004 represent orders from December 1 through
December 31, and 2005 sales represent orders from January 1 to
February 7.
Amazon.. confused?
Buying jewelry can be as challenging as finding that perfect person to give
it to.

Round, Ideal cut, .

carat emporia

The Jewelry store offers all types of watches, including an
Amazon.

Amazon.com customers know and love, such as Customer Reviews, Top
Sellers , So You'd Like To, and Listmania.ebates.com is inspected by jewelry
professionals to verify quality attributes and ensure an excellent
product.com seeks to be Earth's most
customer-centric company , where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices.com and its affiliates operate seven retail Web sites:
www .

pearls 4cs

com Jewelry store and
select two-day or overnight shipping. Shoppers will find
industry-leading prices on high quality diamonds, pearls and other
Valentine's Day favorites. Of special note is an 11.
(Nasdaq:AMZN) today announced that customers can now find, discover
and buy loose diamonds at industry-leading prices in the Amazon.25 carats to more than
five carats in size with thousands of variations in color, clarity and
cut.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as health and personal care, jewelry and watches, gourmet food ,
sports and outdoors, apparel and accessories, books, music, DVDs,
electronics and office, toys and baby, and home and garden.

opals gemstone

"
For customers who still haven't found a Valentine's Day gift,
there 's still plenty of time to visit the Amazon.com, Inc. And for each
Amazon Diamond Search attribute , the tool features a "Learn" button
which offers educational information featured within the original
search results screen.

Round, Ideal cut, .com

Amazon. Actual results may differ
significantly from management's expectations.com's financial results
is included in Amazon.

clarity familiarize

Finally, the
store provides all of the tools and helpful information that
Amazon.. But just in time for Valentine's Day, Ebates
(http://www.25 carats, H color, IF clarity, for
$15,540.com
As used herein , "Amazon.com, Inc.

moissanite birthstone

com offers a large selection of diamonds, including
diamond studs starting at $40., and its subsidiaries, unless the context
indicates otherwise. Actual results may differ
significantly from management's expectations.com), the largest cash-back shopping portal, today
launched a Jewelry Guide to help its members shop smart and save money when
buying jewelry online.do?pageName=jewelry_guide .com's Jewelry store, customers now have the ultimate
flexibility in selecting a loose diamond, knowing that they're getting
a highly competitive price," said Russ Grandinetti, vice president,
Amazon .com, have given diamond
shoppers increased access to a larger selection of loose diamonds,
especially for hard-to-find stones. Each diamond includes in-depth information such as table, depth,
symmetry and polish, as well as cut, clarity, color and carat weight.50 carats, D color, VVS1 clarity, for
$2,540. Amazon.com's filings with the Securities and Exchange
Commission, including its Annual Report on Form 10-K for the year
ended December 31, 2004, and all subsequent filings.

Sites in this category are buyers' guides, decision guides, price comparisons, recall information, or tips and advice .

ica bbb

"We will continue to bring customers
industry-leading prices, selection and convenience when shopping for
jewelry -- whether they're looking for a diamond engagement ring or a
trendy fashion piece . More information about
factors that potentially could affect Amazon.

carat undisclosed

com, Inc.
Color.com, JewelryWeb .
Online jewelry retailing, and now Amazon.

costellos engagement

About Amazon.com's financial results is included in Amazon.

. The addition of loose stones and Amazon Diamond Search is
another step in Amazon's commitment to expanding its rapidly-growing
jewelry and watches business, which sustained triple-digit growth
during the first quarter.
Sales in the first quarter represent orders from January 1, 2005
through March 31, 2005.

This category provides product and service information so that consumers can make informed purchasing decisions.

cultured shoppers

com
Jewelry + Watches business," said Russ Grandinetti, vice president,
Amazon.com offers a wide range of hearts for all budgets, from
a sterling silver heart locket for $19 to a pave diamond heart
link bracelet for $12 ,908.

Each piece of jewelry sold by Amazon.

About Ebates

Ebates (www.amazon.

gemstone ica

Perennial favorites remain heart-inspired jewelry, diamonds
and pearls.com also offers a "Create
a Diamond Ring" feature with which customers can find the right
diamond engagement ring based on their choices of diamond shape, carat
size, color/clarity and setting style.com

Amazon.

Radiant , Very Good cut, 2.

Princess, Very Good cut, 1. Amazon.

familiarize gemstone

Amazon.ebates.

Ebates members earn cash back on every online jewelry purchase when they
begin at the Ebates. Some examples include:

Emerald, Good cut, 5.01 carats, F color, VVS1 clarity, for
$93,185.
Amazon.fr,
www.

distinguish ica

com (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection.com and other sellers
offer millions of unique new, refurbished and used items in categories
such as health and personal care, jewelry and watches , gourmet food,
sports and outdoors, apparel and accessories, books, music, DVDs,
electronics and office, toys and baby, and home and garden.com," "we," "our" and similar terms
include Amazon. These forward-looking
statements involve risks and uncertainties that include, among others,
risks related to potential future losses, significant amount of
indebtedness, competition, management of growth , potential
fluctuations in operating results, international expansion, outcomes
of legal proceedings and claims, fulfillment center optimization,
seasonality, commercial agreements, acquisitions, and strategic
transactions, foreign exchange rates, system interruption, consumer
trends, inventory , limited operating history, government regulation
and taxation, fraud, and new business areas.

diamonds opal

60 carats, D color, VS1 clarity, for
$26,310.

bbb gemological

Online Writers/Business Editors/Gift Guide Writers

SEATTLE----Amazon. Customers are choosing from an
unparalleled selection of rings , necklaces, earrings, bracelets,
watches and even body jewelry like the best-selling belly bar by Paris
Hilton.com seeks to be Earth's most
customer-centric company, where customers can find and discover
anything they might want to buy online, and endeavors to offer its
customers the lowest possible prices.ebates.

Oval, Good cut, 2. Diamonds arrive in an elegant finished-wood jewelry box
accompanied by a diamond grading report and information about how to
care for the stone.com (NASDAQ:AMZN), a Fortune 500 company based in Seattle,
opened on the World Wide Web in July 1995 and today offers Earth's
Biggest Selection.

carat soyouwanna

Business Editors/Retail Writers

SEATTLE ----Amazon. The company also
introduced Amazon Diamond Search, a proprietary tool that enables
customers to search thousands of individual stones based on multiple
diamond attributes, including shape, price , carat, cut, color and
clarity.com Jewelry
store will find loose diamonds ranging from .

clarity cultured

A Learning Center provides
buying guides for pearls, diamonds, precious metals and watches.joyo.com," "we," "our" and similar terms
include Amazon.

PRESS RELEASE Ebates Launches New Jewelry Buying Guide Just in Time for Valentine's Day

.com website and click through to jewelry retailers like
Zales, Ice .com) is listed by Internet Retailer as a top 10 shopping
portal, and is the largest one that offers cash back -- users start there,
then click through to more than 800 trusted retail sites to earn cash back
when they shop online.76 carats, D color, IF clarity, for $5,700.

gemstones soyouwanna

com, Inc. Many
of the diamonds and gemstones in the store are independently certified
to be a specific cut, clarity, color , shape and weight. Amazon.fr,
www.com's filings
with the Securities and Exchange Commission, including its Annual
Report on Form 10-K for the year ended December 31, 2003, and all
subsequent filings .com, and many others.com/jewelry).

About Amazon.joyo.

engagement emporia

com exclusive from Swiss Legend featuring a crystal
bezel and "love" written on the dial for a special Valentine's
Day price of $99.com is inspected by jewelry
professionals to verify quality attributes and ensure an excellent
product. Amazon.com and its affiliates operate seven Web sites:
www.com, Diamond. Ebates also presents money-saving coupons that can
be combined with cash-back savings for even bigger discounts off already
low Internet prices.

Amazon.com Adds Loose Diamonds to Jewelry Store at Industry-Leading Prices; Jewelry + Watches Sales Maintain Triple Digit Growth During the First Quarter

"Amazon Diamond Search is a great way to find the
stone that best fits your needs and budget."
Amazon Diamond Search was developed by Amazon's technical,
usability and jewelry experts to offer customers the most effective,
and easy-to-use diamond search feature on the Internet. Shoppers in the Amazon.

familiarize diamonds

For inspired gifts, customers are finding the art of language
and poetry in the work of designers like Jeanine Payer and
Kelley Reese. clarity.html.com
Jewelry + Watches store (www., and its subsidiaries, unless the context
indicates otherwise.