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Energy Editors/Consumer Products Writers

BOSTON----According to a survey
conducted by the Consortium for Energy Efficiency (CEE), nationwide
recognition and understanding of the ENERGY STAR(R) label has once
again taken a significant jump .

identifies actual

More than two-thirds of U.

dishwasher subscribers

The U.

-- In the last two years, the market share of ENERGY
STAR-qualified dishwashers has doubled, from less than 40
percent to nearly 80 percent.

efficiency identifies

Dept.

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The section is made up of three columns, which are
written by editors at Briefings Publishing Group , which was recently
acquired by Douglas Publications LLC, publishers of Human Capital.

ratings actual

73 percent of households that purchased an ENERGY STAR-labeled
product would recommend labeled products to a friend.

-- When the ENERGY STAR criteria for refrigerators became more
stringent in 2001, there were no sales of ENERGY
STAR-qualified refrigerators for the first two months.
Sixteen CEE members sponsored the survey:

Bonneville Power Administration
Cape Light Compact
KeySpan Energy Delivery New England
Long Island Power Authority
National Grid USA
New Hampshire Electric Co-op
New York State Energy Research + Development Authority
Northwest Energy Efficiency Alliance
NSTAR Electric
Pacific Gas + Electric
Sacramento Municipal Utility District
San Diego Gas + Electric
Southern California Edison
Unitil Corporation
Western Massachusetts Electric Company
Wisconsin Department of Administration

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ENERGY STAR-qualified products, generally in the top
25 percent when tested for efficiency , are voluntarily marked by
manufacturers with the ENERGY STAR label. In
2004, market share exceeded 30 percent.

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68 percent have a "high" or "general" understanding of the
label, up from 62 percent in 2003.

worthwhile comparisons

This report presents strong evidence that ENERGY
STAR is helping Americans make consumer choices that are energy
efficient and good for the environment.

64 percent of households recognize the ENERGY STAR label, up
from 56 percent in 2003.

As a complement to ENERGY STAR's national marketing efforts, local
utilities and energy-efficiency organizations have promoted ENERGY
STAR-labeled products in their own regions.

actual appliances

The U.S.

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Team Management Briefings, by Katie May, features how-to tips
and tactics for building, managing and motivating teams.

reviewers actual

of Energy,
identifies and promotes products and practices that are the most
energy efficient.

54 percent of households that purchased an ENERGY STAR-labeled
product in the previous 12 months reported that the label had
influenced their purchasing decision.

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CEE is a Boston -based nonprofit organization that promotes
energy-saving products and technologies. Environmental
Protection Agency analyzed CEE's survey data and recently released a
report that is available on the ENERGY STAR Web site
(www.S.

recommend identifies

Business Editors

RICHMOND, Va.----

Readers Get Advice from Top Leaders on Management and Team Building

Human Capital recently introduced a new Professional Development
section for HR professionals, which will appear in the magazine
throughout 2005.gov).
ENERGY STAR, a joint program of the U.

According to the survey .

appliances choosing

Leadership Strategies, by Deirdre Hackett, offers hands-on
advice directly from presidents, CEOs and other thought
leaders.

Understanding Sales of ENERGY STAR-Labeled Products On The Rise

consumers
now demonstrate a basic understanding of the label.energystar.

agree dislike

S.S.

choosing actual

of Energy has also released data from ENERGY STAR
retail partners that reveals dramatic increases in the sales and
market share of ENERGY STAR-qualified appliances:

-- In 2004, market share of ENERGY STAR-qualified clothes washers
market passed 30 percent for the first time.

recommend dishwashers

In 1997, this
figure was less than one-half of 1 percent. The CEE survey
demonstrates that publicity from active regional and local
energy-efficiency program sponsors increases recognition,
understanding and influence of the label .

appliance reviewers

This category offers reviews, research, and other consumer information on dishwashers.

consumerreports efficiency

Human Capital Features New Professional Development Section

Manager's Edge, by Barbara Baker Clark, offers ideas to
improve communication and motivate staff members. EPA and Dept...