Armed with the strongest and most comprehensive verification security
technology available today, IDology is broadening its focus to include
businesses requesting individuals' social security numbers as a means of
confirming their identity for account origination, consumer-not-present
payments, access grants and legal age verification."

IDlive is online security technology implemented by IDology Group, LLC, a
Tallahassee, Florida-based company serving e-commerce clients across the U.

About The 41st Parameter

The 41st Parameter is a fraud detection and financial services
risk management company with solutions designed for e-commerce and the
online banking industry. Membership in the group is open to
qualified financial institutions, corporations, law enforcement
agencies, public policy groups and solution vendors.

scams caller

According to
Gartner Group, identity theft from phishing attacks cost U.antiphishing.

Sites about more general aspects of advertising belong in Business/Advertising.

fraudulent faxes

"
"As an industry leader, we are committed to protecting the customers we
serve," said Barbara Klingsberg, Operations Manager of Diamond.S.
The Web site of the Anti -Phishing Working Group is
www.

junk stopper

, Too many companies today have
become reliant on access to vast information records about consumers that
consumers would rather keep confidential.
"IDlive is the perfect ally in the fight to preserve our customers' right
to privacy and for protection of our bottom line," said Barbara Klingsberg,
Operations Manager of Diamond.

A new version of the scam --
pharming -- plants malicious software on the users' computers to
direct them to phony sites. "The 41st Parameter and Ori, a notable
figure in the anti-fraud industry, are great additions to our
distinguished group of members, who are working together to educate
consumers and businesses on the complexities of fraud and protect the
integrity of e-commerce.the41.

telemarketing beware

In relative terms, it is
enough to put 4,260 students through four years of college at Harvard
University .
The analysis, forensics, and archival of phishing attacks to the Web
site are currently powered by Tumbleweed Communications' Message
Protection Lab(TM).

beware obviously

Identity Verification Company Can Stop Identity Theft and Protect Consumer Privacy

----The 41st
Parameter, the leading provider of anti-fraud and anti-phishing
solutions, today announced that the company has joined the
Anti-Phishing Working Group (APWG). It serves as a public and industry resource for
information about the problem of phishing and email fraud, including
identification and promotion of pragmatic technical solutions that can
provide immediate protection and benefits against phishing attacks.

solicitations intrusive

com.2 billion in 2004. Current solutions rely on reactive fraud analysis
based on real-time anti-fraud measures, which can increase the number
of "false positives" and reduce merchants' sales.

telemarketer solicitations

originated online in 2004.
"Some companies rely on unnecessary disclosure of personal information,
when they could leverage a technology like IDlive to secure consumer-not-
present activities and protect privacy," said Stjernstrom.S.

The 41st Parameter's
flagship product, FraudNet, works within the framework of the existing
logistical time lapse between the transaction and shipment, providing
greater accuracy and an increase in legitimate sales for the merchant.

busters junk

"The 41st Parameter and the Anti-Phishing Working Group will
combat phishing attacks to make the Internet a safer place for online
transactions," said Ori Eisen, CEO of The 41st Parameter. The 41st Parameter's expertise in
identifying and preventing phishing and fraud will be a valuable voice
in the coalition," said Peter Cassidy, secretary general of the
Anti-Phishing Working Group.

telemarketer fraudulent

stopping reduces

The APWG is the foremost industry
alliance committed to eliminating phishing scams and online identity
theft and fraud. PhishingNet is the
company's anti-phishing solution for the online payment and financial
services industry.

intrusive beware

"We have
encountered that IDlive maintains our clients' and our own peace of mind by
securely delivering strong and reliable payment fraud prevention and identity
verification technology.
According to the Federal Trade Commission, 53 percent of the more than
635,000 identity theft and fraud cases in the U.
Earlier this year, brokers of consumer information suffered security
breaches of their vast consumer databases due to fraud .

Business Editors/High-Tech Editors

SCOTTSDALE, Ariz.
The 41st Parameter's PhishingNet product allows companies to
immediately differentiate between legitimate and fraudulent users and
recognizes authentic users without violating customer privacy.

faxes unsolicited

IDology Makes Case for Ending Overexposure of Personal Information and
Reliance on Social Security Numbers to Identify Legitimate Consumers

TALLAHASSEE, Fla. The APWG
reports that the number of phishing attacks grew an average of 26
percent per month from July of 2004 to February of 2005.

telemarketers unsolicited

Consumer information can easily
be confirmed without exposing sensitive details over the Internet or
overexposing sensitive information to employees. "Consumers are
going to demand that businesses find other means of confirming information , or
they are going to take their business elsewhere.

unsolicited intrusive

IDology Group, LLC, a Florida-based e -commerce security company, is
calling on business leaders to leverage technology and commit to using
information responsibly as a critical contribution to ending identity theft.
Last year's victims lost a total of $547 million.S.

stopper telemarketer

ChoicePoint and
LexisNexis reported unlawful access of consumer records located in their
databases and both companies have taken steps to increase the security of
access to their data.

The 41st Parameter Joins the Anti-Phishing Working Group to Combat the Rise of Online Fraud

Unfortunately, phishing attacks continue to proliferate.

opting caller

mailbox scams

banks
and credit -card issuers about $1. "As a member
of the group, The 41st Parameter is dedicated to preventing fraud and
phishing attacks by developing the smartest solutions, ones that place
zero imposition on the end user.com

About the Anti-Phishing Working Group

The Anti-Phishing Working Group (APWG) is focused on eliminating
the problem of phishing and email spoofing attacks by developing and
sharing information about the problem, and promoting the visibility
and adoption of industry solutions.

junk intrusive

"With responsible methodology and use of improved technology, we don't
need to disclose vast amounts of information -- including a person's Social
Security number -- in numerous activities conducted by consumers every day,"
said Magnus Stjernstrom, CIO/CTO of IDology. "Our system is a powerful tool
for any business committed to protecting consumers and to helping curtail this
aspect of the fastest-growing crime in the nation. With a bare minimum of user-
supplied information, the system responds with reliable results, such as
identity verification, in less than a second. Such solutions allow customers to
feel confident about their e-commerce transactions.

The Junk Mail and Telemarketing category is for sites that give information about these issues.

solicitations mailbox

"
"The goal of the Anti-Phishing Working Group is to wipe out
Internet scams and fraud.

reduces scams

"
The 41st Parameter has the industry's most advanced fraud
prevention system.

fraudulent stopping

The flagship product, FraudNet, provides
highly accurate, non-intrusive fraud control measures for Internet,
mail-order, and telephone -order merchants.

beware mailbox

com, an
Internet retailer of GIA-certified diamonds, watches and jewelry."
The system, IDlive, verifies information presented by a consumer without
revealing unnecessary details about them. The 41st Parameter's fraud and phishing products
are "zero imposition" solutions since they require no action on the
part of customers or end-users.

opting vulnerable

Phishing uses spoof emails and fraudulent websites to deceive
recipients into submitting personal information such as credit card,
bank account, and social security numbers, which can lead to identity
theft, fraud, and financial loss . By creating a loss in consumer confidence,
these attacks can threaten the adoption of online commerce . For more information, please visit
www.

telemarketers unsolicited

org.

reduces vulnerable

---

- - kjjkjk

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