Kellogg School of Management and Medical Marketing Association (MMA) Announce Strategic Marketing Executive Education Program

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Fax: +353 1 4100 980

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, MBA
Leigh Thompson, Ph.

For Information Contact:
Sheri Thomas
Executive Director
Medical Marketing Association (MMA)
415-927-5732 phone
415-927-5734 fax
e-mail: mma@mmanet. Results from an end user survey and associated analysis are
included in the report.

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Schultz, Ph.

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It is a non-profit organization
comprised of over 1,200 medical marketers from the pharmaceutical,
biotechnology, device, diagnostic, and marketing/advertising industries. Also included is an overview and analysis of the life
science distribution industry and its evolution together with a manufacturer's
guide with tips on how to successfully distribute products and manage
distributors.

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Providing this high-level education are the distinguished Kellogg faculty
drawn from academia and industry, including:

Daniel Diermeier, Ph.researchandmarkets .

The report covers the following topics:

Methodology and information sources
Extensive face-to-face and phone interviews
Chinese distributors
Foreign manufacturers
Industry experts
Survey of Chinese end users
Secondary sources
Internet
Academic publications

Companies mentioned:

Gene Company
Zeal Quest

For more information visit
http://www.

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Shalowitz, M.

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Jansen Kraemer, Jr.
Don E.D.org

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DUBLIN, Ireland, Research and Markets
(http://www .com/cgi-bin/prnh/20040820/RESEARCH )
This report provides a comprehensive resource for life science suppliers
distributing products to Chinese life scientists.com/reports/c16667

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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In a series of strategic marketing sessions, attendees will learn:

-- How to track the trends, ideas and innovations that will reshape
healthcare and healthcare products;
-- Develop a framework for customer value disciplines; learn how these
disciplines can serve as the basis of a firm's marketing strategy;
-- Assess approaches for making better strategic growth decisions;
-- Explore how leading medical product companies have developed successful
relationships targeting identified segments of their customer base;
-- Analyze brand-building strategies and learn how to measure brand
equity; and
-- Review how critical strategic alliances are to all aspects of
healthcare and how these structures can be used to achieve strategic
objectives.D.D.org for full program and
registration information or call 415-927-5732.

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"The program gives attendees
the unique opportunity to learn innovative strategies, insights and methods
for exceptional results in healthcare marketing at the school known for
marketing," says Sheri Thomas, MMA Executive Director.
Joel I.

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SAN FRANCISCO, The renowned Kellogg School of
Management and the Medical Marketing Association (MMA) announce a special
series of executive educational programs, entitled "Strategic Marketing for
the Healthcare Industry," to be held September 25-30, 2005 in Evanston, IL.

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Research and Markets: Study this Detailed Directory of 250 Chinese Bio-Distributors Today

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Now in its
fifth year , the Kellogg-MMA program successfully provides leading
executive-level education for medical marketers .

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The MMA is the premier national medical marketing organization devoted to
the professional enhancement of its members.newscom.

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com/reports/c16667) has announced the addition
of Bio-Distributors China 2005 to their offering
(Logo: http://www.

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It contains a detailed
directory of nearly 250 distributors, 2 case studies, and more than
10 profiles of distributors.

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Julie Hennessy , MBA
Harry M.mmanet.

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researchandmarkets.

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This category deals specifically with knots used to tie neckties.

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MMA's executive education committee, in collaboration with expert Kellogg
faculty and staff, has developed the program for marketing executives in the
pharmaceutical, biotech, diagnostics + medical device industries.
Ranjay Gulati, Ph.

For more information visit http: //www. The profiles include the company's English name,
Chinese name, brands distributed, contact information, geography covered
segment classification.
This report is ideal suited to suppliers of life science equipment,
reagents, and consumables, those interested in distributing products to China
and those already engaged in distribution deals with a Chinese distributor or
initiating or expanding their presence in China
This report contains the only comprehensive overview, analysis , and
directory of life science supply distributors in China.