LocalTarget
provides advertisers with the opportunity to more accurately target local
customers via Kanoodle's topic-matching approach to listings on market-
specific Web pages.

Research and Markets: See This Invaluable Must Have Reference To Consumer Driven Care

Updates for 2005 Edition:

More pages: while still designed to be a quick and easy to use
reference resource, the 2005 edition contains 22 additional
pages, with a total of 183 pages

New Section: a new section has been added: Key Company
Profiles, which lists 33 companies, providing contact
information, web site, and for most companies- brief
information regarding: Summary Information; Products Offered;
Consumer Driven Clients; and Comments.

Business Editors

FAIRFAX, Va.pestworld. The media section can be found at
www.org/media
The NPMA , a non-profit organization with more than 5,000 members,
was established in 1933 to support the pest management industry's
commitment to the protection of public health, food and property,
reflected both in the continuing education of the pest management
professional and the dissemination of timely information to homeowners
and businesses.

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" These listings are then
mapped to the content pages of a local media property which targets the
Seattle market. "The ability to effectively target ads
locally therefore presents a huge opportunity.

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As a result, both
national and local businesses spend close to $100 million annually trying to
reach consumers in specific markets," said Greg Sterling , an interactive local
media analyst from The Kelsey Group. Kanoodle was
founded in 1999 and has offices in Buffalo, NY and New York City."
To visit the new consumer section, visit
www.org/consumer .pestworld.

geographic links

com.

Complete Update to Key Contacts Directory: the Key Contacts
Directory has been completely updated since the last edition,
with profiles and contact information for 117 industry
leaders. They can also preview and request still photography and b-roll
footage available from NPMA through searchable libraries.

web tonga

"Kanoodle is focused on providing sponsored links products to address all
of the Web's content and search pages and LocalTarget is the next step to
connecting advertisers with their ideal customer online," said Lance Podell,
chief executive officer of Kanoodle. As with all of Kanoodle's products, advertisers
will be able to bid , buy, report and optimize their LocalTarget listings
separately from their other sponsored links campaigns.
For additional information on Kanoodle or LocalTarget, please visit
http://www .researchandmarkets. We were pleasantly surprised at how well received and
popular the original edition of the Guidebook proved to be, as we
literally sold out all available copies.org.
Members of the media can research information on pests and the
professional pest control industry on the new media section of the
site.

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"
"The majority of buying and selling happens locally.com, CNET's
Search .
On the new consumer section of the site, consumers can sign up for
pest alerts for their geographic region, search a database of pest
information, and learn preventative tips for preventing pest
infestations in their homes.
"By visiting our site, consumers can learn more about pests that
may be affecting their homes and families, then link with a pest
control professional who can help them correctly address any pest
issues," Cindy Mannes, NPMA Director of Public Affairs said.

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"
LocalTarget joins ContextTarget(TM) and BehaviorTarget(TM) as part of
Kanoodle's full-service suite of products designed to give advertisers the
reach and control they need to target their sponsored links campaigns to all
of the Web's content pages.com, the InfoSpace search properties and Kanoodle." Mannes said .

country web

Kanoodle Launches LocalTarget(TM) the Only Sponsored Links Product Built Solely for Local Targeting on Content Pages

com, MSNBC.

geographic org

Leading Sponsored Links Provider Offers Advertisers the First Opportunity
for Targeting Ads to Content Pages Based on Market

NEW YORK, Kanoodle, a leading provider of
sponsored listings for content pages and search results, today announced the
launch of Kanoodle's LocalTarget(TM), currently the only available sponsored
links product built solely for local targeting on content pages.
LocalTarget is an ideal targeting solution for local businesses, as well
as national chains with local budgets and nationwide service providers with
localized products. Kanoodle's products --
ContextTarget(TM) for context-targeted sponsored links, BehaviorTarget(TM) for
behavioral-targeted sponsored links and KeywordTarget(TM ) for search-targeted
sponsored links, -- are distributed on networks of high quality search and
content providers, including MarketWatch.com, USATODAY.
The 2005 Guidebook contains a new section with Key Company
Profiles, has a completely updated Key Contacts Directory, includes
mid 2004 enrollment data, incorporates significant updates to all
other sections of the book, and cites such recent information as the
United Health Group acquisition of Definity Health and the IRS
Guidance on 2005 HSA Contributions . This edition reflects 31 new contacts, 31 deletions
of previously listed contacts and updated or confirmed
information for the balance of the listings.

flag thumbnail

"LocalTarget ensures relevancy while
providing the same freedom and control as our other sponsored links products,
which makes LocalTarget a 'must buy' for advertisers looking to reach
customers in a specific geographic location . The 2005 Edition includes: new
Company Profiles section, updated Contact Directory, plus updates to
all other sections.com/reports/c12515) has announced the
addition of Consumer Driven Care Guidebook 2005 to their offering
"We have been an industry leader in analyzing this emerging
movement.com /reports/c12515

The new pages provide
information consumers and media request most often from NPMA.

org country

Updates to Consumer Driven Primer: Numerous updates were made
throughout the Primer to reflect current market conditions and
information

For more information visit
http://www. "We think this new redesign will
meet the needs of all of our audiences.pestworld .

web country

Business Editors/Consumer Products Writers

DUBLIN, Ireland----This essential
180+ page guidebook on Consumer Driven Care provides an all-in-one
reference book for anyone involved in, doing business with, or
monitoring consumer driven care.
"We wanted to provide a comprehensive media section where
journalists can complete their research for any story related to
pests, pest -related health threats, or the growth of the professional
pest control industry.

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kanoodle.

tonga web

com.

Research and Markets
(http://www.

large gifs

For example, advertisers looking to target the Seattle
market select the LocalTarget topic of "Seattle.

About Kanoodle
Kanoodle provides advertisers an unparalleled opportunity to leverage
text-based, cost-per-click sponsored links to reach their customers on the
Web's content pages and search results. We're pleased to provide this
new edition updated for 2005, and we're confident that The Consumer
Driven Care Guidebook will continue to prove to be an invaluable,
must-have quick reference resource for anyone having to do anything
with consumer driven care," says Clive Riddle, President. Web site information is
provided for an additional 26 organizations.

with facts

Re-write to HSA Specifications: The section on HSA
specifications by nationally recognized expert Ashley Gillihan
of Alston + Bird, LLP, has undergone a significant re-write to
reflect the latest marketplace, regulatory and technical
information.researchandmarkets.

National Pest Management Association Announces Redesign of Website; New Consumer and Media Pages of www.pestworld.org Provide Comprehensive Resource

----The National Pest
Management Association (NPMA) announces a redesign of the consumer and
media pages of its website, www. Consumers can also have their pest
questions answered by pest control professionals on a community
message board and locate qualified pest control professionals in their
area.

links suitable

Using LocalTarget, advertisers can better target customers in
a specific market, drive additional customers to local brick and mortar
outlets or increase their brand presence in a particular geographic area.

Updates to Key Facts: The Key Facts section includes updates
reflecting mid-2004 enrollment figures, new IRS HSA Guidance
and additional charts, tables, and numerous data updates. The new
media section of the site also features a full media kit including
interview requests that can be submitted online.