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The Network's self -service format allows advertisers to
begin, edit, update or suspend their campaigns at any time.

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BOSTON, A power/data module that facilitates power and data delivery
to intelligent solid -state lighting systems.

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"We have clearly seen that serving animated ads not only
increases the likelihood of driving visitors, but also develops brand
awareness and consistency for a marketer. Founded in 1997, the company is
headquartered in Boston, MA with offices in the UK, China, and a joint venture
in Japan. All other trademarks mentioned are the property of their
respective owners.

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With adMarketplace 's automated
Flash creation and delivery system, advertisers can run animated campaigns
more efficiently than with any other marketplace or network. More information can be found at http://www.

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About Color Kinetics
Color Kinetics Incorporated (Nasdaq: CLRK) is a pioneer in the design,
marketing and licensing of intelligent solid-state lighting systems and
technologies.colorkinetics.
"Safe Harbor" Statement under the Private Securities Litigation Reform Act
of 1995: Statements in this press release regarding Color Kinetics
Incorporated's business that are not historical facts are "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of 1995.

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A division of
Conducive Corporation, adMarketplace is a privately held company with
headquarters in New York City and offices in California and Germany.

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Advertisers Can Quickly Deliver Contextually Targeted Rich Media Across
Entire Publisher Network

NEW YORK, adMarketplace, the first auction-based
market for buyers and sellers of graphical online advertising, announced today
the availability of the industry's first automated system for accepting and
serving ads created in Macromedia's Flash format."
The adMarketplace Network is fully transparent for advertisers, displaying
competitive bids, ads, and linking URLs. In addition to
Flash, adMarketplace accepts GIF, animated GIF, HTML, and third party
re-directs. For a discussion of such risks and uncertainties,
see "Risk Factors" in the Company's Registration Statement on Form S-1, File
Number 333-114386, and in its Annual Report on Form 10-K for the Twelve Months
Ended December 31, 2004, each as filed with the Securities and Exchange
Commission.

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"If a picture can say more than a thousand text links, then the colorful,
cinema-quality animation and powerful interactivity of Flash technology speaks
volumes for a marketer's message," said Jim Waltz, President and CEO of
adMarketplace.net. Chromacore, Color Kinetics, and the Color Kinetics
logo are registered trademarks and Chromasic is a trademark of Color Kinetics
Incorporated.

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The enhanced capabilities
of Flash allow advertisers to augment their marketing messages with smooth,
colorful animation and rich interactivity, such as multiple links from the
same ad and expansion of elements beyond the ads' traditional borders.

About adMarketplace
adMarketplace is a unique auction -based advertising system that uses
contextual targeting to deliver the most effective graphical ads matched in
real-time to publisher content.

Color Kinetics Facilitates Adoption of Intelligent Solid -State Lighting With New OEM Product Offerings

The comprehensive OEM product line now spans core components and
subsystems, providing versatile building blocks for complete, end-to-end
lighting systems that are backed by support, services and the expertise Color
Kinetics has gained through its hundreds of thousands of intelligent solid-
state lighting devices shipped worldwide .

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The cost-per-click ads are served on
a rotational basis to unique users in sequence, from highest rank to lowest,
giving top bidders the first shot at every user in their target audience
across the Network.

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adMarketplace has developed and implemented a method to
qualify a Flash ad's click -through URL and accurately track results for
reporting. The company's award-winning line of products applies the
practical and aesthetic benefits of LEDs to transcend the limits of
traditional light sources for use in high-performance lighting and OEM and
licensing applications.

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Until now , ad networks have been unable to offer an automated,
self-service system for accepting and serving Flash ads due to security
concerns with click-through URLs, which could lead users to unsuitable sites
or harmful viruses.
For the past 20 months, the adMarketplace technology has also powered eBay
Keywords, an online tool for eBay merchants and sellers to promote their
stores and items by search terms on eBay.
Digital images available upon request.

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admarketplace.
adMarketplace provides the technology behind eBay Keywords. Color Kinetics expects to offer
additional product series based on its ongoing research and development
efforts in the future.

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adMarketplace Introduces First Automated System for Creating and Serving Flash Ads

For more information on adMarketplace, please visit
http://www.

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Advertisers can automatically upload their own Flash creative into
the system or take advantage of the Flash Ad Creation Tool, a template-based
free service for advertisers using adMarketplace. Its executive team has helped build some of
the Internet's largest and most successful companies such as DoubleClick with
a proven track record of success in both traditional and online media. Its products and technologies leverage a patented
layer of digital intelligence, called Chromacore(R), to generate and control
millions of colors and dynamic lighting effects. Color Kinetics holds 38
patents and has over 130 patent applications pending that apply to many
aspects of solid-state lighting technology. Readers are cautioned that these statements involve risks and
uncertainties, are only predictions and may differ materially from actual
future events and results.