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For more information, visit the company's web site on http://www.

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"
Deborah Zuccarini, president of Experian 's Marketing Services division,
added, "This announcement reaffirms Experian's position as Europe 's leading
marketing services provider.

Contact:
Matthew Besler
224.4415
matthew.besler@experian.

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C.00 percent from 5.

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CHARLOTTE, N., and Fleet
National Bank announced today that they are raising their prime-lending rate
to 6. It empowers consumers to understand,
manage and protect their personal information0and assets.

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Bank of America and Fleet National Bank Raise Prime Lending Rate

"

About Experian
Experian is a global leader in providing information solutions to
organizations and consumers.

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Bank of America is one of the world's largest financial institutions,
serving individual consumers, small businesses and large corporations with a
full range of banking, investing, asset management and other financial and
risk-management products and services.

Experian Signs Pan-European Deal With LEGO(R)

Delivered as a bureau service,
Experian will centrally manage the European data processing requirements for
LEGO -- increasing the speed to market for country-specific and pan-European
campaigns.698.

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1 Small Business Administration Lender in the
United States by the SBA.

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The combination of our award -winning products
and services and understanding of the European direct marketing sector will
deliver quantifiable business benefits for LEGO in Europe. It helps organizations find, develop and manage
profitable customer relationships by providing information, decision-making
solutions and processing services.

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Database Management Solution Helps Toy Company Reduce Direct Mail Campaign
Timescales

COSTA MESA, Calif. A key
component for LEGO, in order to maximize sales across all channels, is its
ability to continually improve the speed with which it sends its printed
materials to customers for the launch of new product lines and to coincide
with seasonal purchase periods.

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To reduce timescales for rolling out high-volume European direct mail
campaigns, Experian's Marketing Services division has created a custom
database management solution for LEGO.

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(In some Bank of America loan documentation, the term "reference rate" has
been used to refer to this lending rate.experian.

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Experian's firm understanding of the LEGO direct marketing operation has
created a solution to ensure we can quickly communicate with the millions of
LEGO customers across the UK and the Continent. Experian works with
more than 50,000 clients across diverse industries, including financial
services, telecommunications, health care, insurance, retail and catalog,
automotive, manufacturing, leisure, utilities, e-commerce, property and
government. Its 12,000 people in 27 countries
support clients in more than 60 countries.

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Bank of America Corporation stock (NYSE: BAC) is
listed on the New York Stock Exchange.5 billion.

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75 percent, effective May 3 , 2005. The company serves clients in 150 countries and has
relationships with 96 percent of the U . Annual sales exceed $2.

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The terms "prime rate" and
"reference rate" refer to the same rate.
Experian is a subsidiary of GUS plc and has headquarters in
Nottingham, UK, and Costa Mesa, Calif .

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Fortune 500 companies and 82 percent
of the Global Fortune 500.
Direct to Consumer marketing is a vital component of the European sales
strategy for LEGO and over the next three years, the toy company anticipates
sending 17 million of its 'Shop at Home' and 'Club' catalogues to customers in
the UK, Ireland, France, Germany, Holland, Austria and Switzerland.
To ensure that the quality of customer data used for direct mail campaigns
is kept accurate and up-to-date over the course of the customer life cycle,
the database management service provided to LEGO will utilize Experian's
customer data integrity solutions to:

* Ensure complete, accurate and up-to-date contact details are available

for all European customer address records

* Recognize and remove duplicate customer records

* Flag deceased and other suppression file records from mailings to
reduce waste

* Standardize address formats in each country to create usable mailing
files for dispatch to a print and mail fulfillment center in Poland .com.

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, Bank of America, N. The company provides unmatched
convenience in the United States, serving 33 million consumer relationships
through more than 5,800 retail banking offices and 16,700 ATMs and through
award-winning online banking with more than thirteen million active users., Experian (R), the global
information solutions company, announced it has won a three-year European
contract with LEGO(R). Experian will provide LEGO with a comprehensive
database management solution, enabling the toy company to increase the speed
and accuracy of its direct mail campaigns in Europe.

On selecting Experian, Finlay Robb, European Business and Marketing
Director for LEGO, stated , "Having already been impressed with how Experian's
database management solution has helped LEGO in North America, our work with
Experian's Marketing Services division in Europe will allow LEGO to further
reduce the time it takes to reach our customers with the latest toy offers.

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